Consumer Society/Advertising Flashcards

1
Q

to advertise
[noun: advertisement/advert/ad]

A

werben, inserieren

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2
Q

advertising campaign

A

Werbekampagne

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3
Q

commercial

A

Werbespot

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4
Q

to conceal
[syn: to hide]

A

verstecken

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5
Q

concealed advertising

A

Schleichwerbung

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6
Q

to launch

A

in den Markt einführen

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7
Q

market research

A

Marktforschung

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8
Q

to mislead
[syn: to cheat // to trick]

A

irreführen, betrügen

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9
Q

package

A

Verpackung

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10
Q

to promote
[noun: promotion]

A

fördern, werben für

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11
Q

slogan

A

Werbespruch

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12
Q

bargain

A

(gutes) Geschäft, vorteilhafter Kauf

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13
Q

best-before-date
[syn: sell-by date]

A

Haltbarkeitsdatum

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14
Q

brand

A

Marke

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15
Q

branded goods
[opp: no-name products]

A

Markenartikel

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16
Q

commodity
[syn: article // product]

A

Ware

17
Q

competitive
[noun: competitor // competition]
verb: to compete

A

konkurrenz-, wettbewerbsfähig

18
Q

consumer guidance

A

Verbraucherberatung

19
Q

consumer protection

A

Verbraucherschutz

20
Q

manufactured goods
[syn: findisched products]
[opp: raw materials]

A

Fertigwaren

21
Q

market share

A

Marktanteil

22
Q

non-profit
(The German “Stiftung Warentest” is a non-profit organization

A

gemeinnützig

23
Q

performance
[verb: to perform]

A

Leistung

24
Q

to purchase
[syn: to buy]

A

kaufen, erweben

25
Q

range
[syn: assortment]

A

Sortiment, Kollektion

26
Q

refund

A

Rückerstattung

27
Q

sale figures

A

Verkaufszahlen

28
Q

stock

A

Vorrat, Warenbestand

29
Q

subscriber
[noun: subscription]
[verb: to subscribe]

A

Abonnent

30
Q

wasteful

A

verschwenderisch

31
Q

charity shop

A

Wohltätigkeitsladen

32
Q

to do without

A

auskommen ohne

33
Q

tempting
[noun: temptation]

A

verlockend

34
Q

gadget
[syn: appliance]

A

Gerät

35
Q

high-quality
[opp: low-quality]

A

hochwertig