Consumer Society/Advertising

Question 1

to advertise
[noun: advertisement/advert/ad]

Answer 1

werben, inserieren

Question 2

advertising campaign

Answer 2

Werbekampagne

Question 3

commercial

Answer 3

Werbespot

Question 4

to conceal
[syn: to hide]

Answer 4

verstecken

Question 5

concealed advertising

Answer 5

Schleichwerbung

Question 6

to launch

Answer 6

in den Markt einführen

Question 7

market research

Answer 7

Marktforschung

Question 8

to mislead
[syn: to cheat // to trick]

Answer 8

irreführen, betrügen

Question 9

package

Answer 9

Verpackung

Question 10

to promote
[noun: promotion]

Answer 10

fördern, werben für

Question 11

slogan

Answer 11

Werbespruch

Question 12

bargain

Answer 12

(gutes) Geschäft, vorteilhafter Kauf

Question 13

best-before-date
[syn: sell-by date]

Answer 13

Haltbarkeitsdatum

Question 14

brand

Answer 14

Marke

Question 15

branded goods
[opp: no-name products]

Answer 15

Markenartikel

Question 16

commodity
[syn: article // product]

Answer 16

Ware

Question 17

competitive
[noun: competitor // competition]
verb: to compete

Answer 17

konkurrenz-, wettbewerbsfähig

Question 18

consumer guidance

Answer 18

Verbraucherberatung

Question 19

consumer protection

Answer 19

Verbraucherschutz

Question 20

manufactured goods
[syn: findisched products]
[opp: raw materials]

Answer 20

Fertigwaren

Question 21

market share

Answer 21

Marktanteil

Question 22

non-profit
(The German “Stiftung Warentest” is a non-profit organization

Answer 22

gemeinnützig

Question 23

performance
[verb: to perform]

Answer 23

Leistung

Question 24

to purchase
[syn: to buy]

Answer 24

kaufen, erweben

Question 25

range [syn: assortment]

Answer 25

Sortiment, Kollektion

Question 26

refund

Answer 26

Rückerstattung

Question 27

sale figures

Answer 27

Verkaufszahlen

Question 28

stock

Answer 28

Vorrat, Warenbestand

Question 29

subscriber [noun: subscription] [verb: to subscribe]

Answer 29

Abonnent

Question 30

wasteful

Answer 30

verschwenderisch

Question 31

charity shop

Answer 31

Wohltätigkeitsladen

Question 32

to do without

Answer 32

auskommen ohne

Question 33

tempting [noun: temptation]

Answer 33

verlockend

Question 34

gadget [syn: appliance]

Answer 34

Gerät

Question 35

high-quality [opp: low-quality]

Answer 35

hochwertig