Course 1 - Module 2 Flashcards

1
Q

Awareness stage:

A

The first stage of the marketing funnel, when a potential customer first becomes aware of the product or service

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Consideration stage:

A

The second stage of the marketing funnel, when a potential customer’s interest builds for a product or service

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Conversion:

A

The percentage of users or website visitors who completed a desired action, such as clicking on a link in an email or purchasing a product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Conversion stage:

A

The third stage of the marketing funnel, when marketers capitalize on the interest people have already shown

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Customer journey:

A

The path customers take from learning about a product, to getting questions answered, to making a purchase

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Customer journey map:

A

A visualization of the touchpoints a typical customer encounters along their purchase journey

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Frequency:

A

How many times an individual encounters an ad in a given timeframe

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Impressions:

A

The total number of times an ad appears on people’s screens

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Inclusive marketing:

A

The practice of improving representation and belonging within the marketing and advertising materials that an organization creates

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Lead:

A

A potential customer who has interacted with a brand and shared personal information, like an email address

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Local search:

A

A search query that generates local-based search results

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Local SEO:

A

Optimizing content so that it displays in Google’s local search algorithms

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Loyalty stage:

A

The fourth stage of the marketing funnel, when customers become repeat customers and brand advocates

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Marketing funnel:

A

A visual representation of the process through which people go from learning about a brand to becoming loyal customers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Omnichannel:

A

The integration or synchronization of content on multiple channels

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Pain points:

A

Problems customers want to solve

17
Q

Reach:

A

: The total number of unique individuals who encounter an ad across their different devices

18
Q

Target audience:

A

The group of people most likely to purchase a company’s products; often defined as the combination of customer personas

19
Q

Touchpoint:

A

Any interaction a customer has with a brand during their purchase journey