CPRP Flashcards
Stand-alone piece of the plan. Summarize entire plan
Executive Summary
Evaluates the internal & external environment in which the agency is operating
Situational Analysis
Identifies market segments within the community and establishes target markets for key programs & facilities
Customers Analysis
Established based on the data collected in the previous steps of a marketing plan and provides a general direction
Goals & Strategies
Mini story to garner positive publicity
News Release
Sent Direct mail or distributed through schools or local businesses
Printed Materials
Digitally provide program offerings, parks, maps, volunteer opportunities, job posting, registration, and more
Websites & Apps
Digital campaigns utilizing the “snowball” capabilities as a medium
Social Media
High-level commitments that share authority & decision making
Alliances
Group of organized volunteers purposes to support parks & recreation in fundraising, volunteering, & working on projects
Friends Group
Two or more organizations come together to form an entirely new entity
Partnerships
Short term relationships to solve problems
Collaborations
Forward-thinking direction for the agency
Vision
Definition of what an agency does
Mission
target market demo characterisitics current program particpation data attitudes towards current programming issues or constraints restricting program participation future program needs and interests
Program Needs Assessment
derive from agency mission or vision
provide a rationale for program offering
Program Mission
Management
-clinic to vball for disabled adults 30-45 age, 100 part
-secure sponsorship so the program is free
-increase the drop-in rate of courts
Behavioral
-improve participants serving skills
-improve participants knowledge of the game
-increase ability to set shots
Program Goals
Audience- who is involved
Behavior- what will be accomplished
Condition- how it will be accomplished
Degree- when it will be accomplished
Program Objective
psychomotor, cognitive, affective
Age Groups 3 domains of learning
developed indicator of goal accomplishment
Objective
the overall rationale for agency’s involvement in programming
statement of agency or unit program phiosphy
assessment, planning, implementation, & evaluation
APIE (therapeutic)
problems & needs
strengths & abilities
clients expectations
therapeutic rec assessment
Primary resource parks and rec profs should evaluate before creating a program
fiscal, physical, staff, and technology