Critical Process: Understanding, Critiquing TV Flashcards
1
Q
Novelty/Development Stage
A
When pioneers tried to make TV work through the airwaves
2
Q
Entrepreneurial Stage
A
When innovators tried to find a marketable use for TV
3
Q
Mass Medium Stage
A
When businesses tried to figure out how to market the device as a consumer product
4
Q
Stages of Development Communication
A
Oral, Written, Printed, Electronic, Digital
5
Q
High Culture vs. Low Culture
A
Imagine it as a skyscraper
6
Q
Media Literate
A
Understanding the media; Involves analysis, interpretation of facts
7
Q
Steps in The Critical Process
A
Search for wide range of issues Consider relationship of culture Consider cultural landscape Climb the steps of reasoning Describe (who, what, when) Analyze (patterns) Interpret (make sense of patterns) Evaluation (make an informed judgment) Engagement (Do--take action)
8
Q
Benefits of a Critical Perspective
A
Debate about TV culture; Democracy and TV consumerism; Influence decisions, participate in TV dominated world
