Flashcards in Programming Deck (28):
What are some traditional TV classification systems?
Morning, Daytime, Early Evening, Primetime, Late Night, News, Commercial, Promotions/PSAs
What are types of News programs?
-Variety News (Today, GMA)
-Late Morning Variety (The View, Rachael Ray)
What are types of Children's programs?
-Educational (Mr. Rodgers, Barney, Sesame Street)
What has the change been for Daytime programming?
-Decrease in soaps
-Increase in talk show
-Cooking shows and networks
-Due to change in women working and spending less time at home
What are types of Early Evening programs?
-Local news (4-6 block)
-News Magazines (evening news)
What are the characteristics of Primetime programs?
-8-11 PM highest viewed
-Comedies and drama
-Special sporting events
-September through May
-Summer is when new shows are premiered
What types of programs are Late Night?
-Legacy of Tonight Show
What are some of the different news programs?
-11 PM local
-10 PM competitive
-24/7 news is primetime competition with celebrity journalism (Anderson Cooper)
What are traditional ads for TV?
-30 or 60 seconds
-Programs typically has 1-2 sponsors for household product like soap or toothpaste
What are todays ads for TV?
-Open to highest bidder
-Infomercials and overnight TV
What are promotions?
-Air time devoted to promoting specific programming on a network
-Keeps audience hooked
-Cross-promotions due to media convergence (ex: NBC and MSNBC)
What are PSAs?
-Public Service Announcements
-FCC requirements for every broadcast network
-Minimum amount of air time
-Dedicated to public awareness and social causes
-Cancer, bullying, abuse
How has language changed programming?
-Increase in hispanics in US changed
-Larger population in US, need to cater shows and ads to language
What is Cord Cutting?
The Renaissance of TV
The Renaissance of TV
-New delivery systems that are web-based, mobile, on demand
What does ESPN have potential with for programming?
-Partner with web based content delivery system
-98 million subscribers
Who founded Netflix?
How was Netflix different before?
-Originally offered over 900 DVD titles
-Mail only DVD service per transaction
-Company goes public
-One million subscribers
-60% more streaming than subscriptions
What is Hulu?
-Ad Supported/Sub service that allows streaming
-Founded March 2007
-1.5 million users 2011
Who does Hulu have an exclusive contract with?
-Mechanical device that uses internal storage to record programs
-Only 1.2% households has in 2006
-42.2% of households in 2011
-Issue comes with commercials and piracy
-Expands video offering with expanding TV network deals, original programming
-Partners with big TV brands to deliver identifiable programming
-Sports: NBC Universal
-News = ABC