Programming Flashcards Preview

The Future of Your TV > Programming > Flashcards

Flashcards in Programming Deck (28):
1

What are some traditional TV classification systems?

Morning, Daytime, Early Evening, Primetime, Late Night, News, Commercial, Promotions/PSAs

2

What are types of News programs?

-Variety News (Today, GMA)
-Local News
-Late Morning Variety (The View, Rachael Ray)

3

What are types of Children's programs?

-Cartoons/Animations
-Educational (Mr. Rodgers, Barney, Sesame Street)

4

What has the change been for Daytime programming?

-Decrease in soaps
-Increase in talk show
-Cooking shows and networks
-DIY
-24/7 News
-Due to change in women working and spending less time at home

5

What are types of Early Evening programs?

-Local news (4-6 block)
-News Magazines (evening news)
-Game Shows
-Syndicated re-runs

6

What are the characteristics of Primetime programs?

-Most profitable
-Expensive ads
-8-11 PM highest viewed
-Comedies and drama
-Special sporting events
-Network competitions
-September through May
-Summer is when new shows are premiered

7

What types of programs are Late Night?

-Legacy of Tonight Show
-SNL
-Comedy/Variety programs

8

What are some of the different news programs?

-11 PM local
-10 PM competitive
-Nightline/60 mins
-PBS BBC
-Colbert/Daily Show
-24/7 news is primetime competition with celebrity journalism (Anderson Cooper)

9

What are traditional ads for TV?

-30 or 60 seconds
-Programs typically has 1-2 sponsors for household product like soap or toothpaste

10

What are todays ads for TV?

-Viral response
-Open to highest bidder
-Infomercials and overnight TV
-Political ads

11

What are promotions?

-Air time devoted to promoting specific programming on a network
-Keeps audience hooked
-Cross-promotions due to media convergence (ex: NBC and MSNBC)

12

What are PSAs?

-Public Service Announcements
-FCC requirements for every broadcast network
-Minimum amount of air time
-Dedicated to public awareness and social causes
-Cancer, bullying, abuse

13

How has language changed programming?

-Increase in hispanics in US changed
-Larger population in US, need to cater shows and ads to language

14

What is Cord Cutting?

The Renaissance of TV

15

The Renaissance of TV

-New delivery systems that are web-based, mobile, on demand

16

What does ESPN have potential with for programming?

-Partner with web based content delivery system
-98 million subscribers

17

Who founded Netflix?

-Reed Hastings
-Marc Randolph
-1997

18

How was Netflix different before?

-Originally offered over 900 DVD titles
-Mail only DVD service per transaction
-Subscriptions 1998

19

Netflix 2002

-Company goes public

20

Netflix 2003

-One million subscribers

21

Netflix 2008

-TV Streaming

22

Netflix 2012

-60% more streaming than subscriptions

23

What is Hulu?

-Ad Supported/Sub service that allows streaming
-Founded March 2007
-1.5 million users 2011

24

Who does Hulu have an exclusive contract with?

Criterion Collection

25

DVR

-Mechanical device that uses internal storage to record programs
-Only 1.2% households has in 2006
-42.2% of households in 2011
-Issue comes with commercials and piracy

26

Yahoo TV

-Expands video offering with expanding TV network deals, original programming
-Partners with big TV brands to deliver identifiable programming

27

Yahoo Partnerships

-Finance: CNBC
-Sports: NBC Universal
-News = ABC

28

Amazon Studios

-Children and Comedy
-Entire submission is reviewed and judge to process and pass scripts
-Fans become reviewers