CS Core Day 1

Question 1

GMV

Answer 1

Gross Merchandise Value - total sales value (includes shipping revenue but not cancelled units or shipping) . Total transaction volume regardless of inventory.

Question 2

IMU

Answer 2

Initial Markup Percentage, Margin, Product Margin (profitability before operating expenses)

Question 3

Trans CP

Answer 3

Transactional Contribution Profit (all revenue - costs related to selling the product)

Question 4

AUR

Answer 4

Average Unit Retail (average price of sold items)

Question 5

EDLP

Answer 5

Everyday Low Prices

Question 6

EDLC

Answer 6

Everyday Low Cost

Question 7

Moosejaw

Answer 7

Outdoor gear (online and brick and mortar)

Question 8

Modcloth

Answer 8

Women’s clothing (online)

Question 9

Bonobos

Answer 9

Men’s clothing, e-commerce driven, out of NYC

Question 10

Parcel

Answer 10

Same day delivery in NYC

Question 11

Jet

Answer 11

E-commerce, Hoboken, Marc Lore founder

Question 12

Shoes.com

Answer 12

Shoes, based in Boston

Question 13

Number of Stores/Countries

Answer 13

11,000+, 20+ countries

Question 14

Sam’s Club

Answer 14

Membership-only retail warehouse club, founded 1983

Question 15

Walmart Supercenter

Answer 15

Longer store hours (most are 24 hours), more selection and larger, and a grocery store too. Many have photo studios, beauty salons, eye centers, and car care centers too.

Question 16

Store 8

Answer 16

incubation arm of Walmart, new e-commerce ideas (NYC)

Question 17

90% of Americans

Answer 17

10 miles of a Walmart

Question 18

CEO

Answer 18

Doug McMillon (1984 summer associate, 1990 MBA and Oklahoma store, 2005 president & CEO Sam’s Club, 2009 Walmart International, 2014 CEO Walmart)

Question 19

CEO E-Commerce

Answer 19

Marc Lore (co-founder & CEO of Quidsi - parent company of diapers.com, soap.com, wag.com, etc, started Jet.com in 2014, Jet.com bought in 2016, CEO of e-commerce 2016

Question 20

Important Facts about Walmart

Answer 20

Fortune 1 company, 2.2 million employees,

Question 21

Hierarchy

Answer 21

L4 - CS, L3 - CM (6 to 10 CSs), L2 - CD (2 to 3 CMs), L1 - GM Super Department, L0 - Group GM, Division

Question 22

5 Verticals

Answer 22

Home, Everyday Living, Fashion, Entertainment, Enthusiast and Professional (also Services and Unassigned)

Question 23

Have It

Answer 23

Based on Amazon’s top sellers. L1 determines brands, measurement: days item is buyable (30 = 100%)

Question 24

Find It

Answer 24

How discoverable are items? Based on real-life shoppers

Question 25

Display It

Answer 25

Content on the page, enough for shoppers to make purchase decision, based on real-life shoppers

Question 26

Price It

Answer 26

Meet or beat Amazon's price (30 days = 100%)

Question 27

Deliver It

Answer 27

Deliver within 2 days unless we don't promise within 2 days and Amazon doesn't either

Question 28

Customer Journey

Answer 28

Information, Need, Channel, Pricing, Shopping, Buying, Post Purchase

Question 29

Hayneedle

Answer 29

Furniture, online, Nebraska, acquired with Jet.com

Question 30

2 Channel

Answer 30

Site to Home (S2H), Site to Store (S2S)

Question 31

5 Channel

Answer 31

2 channels plus Ship From Store (SFS), Pick Up Today (PUT) Marketplace

Question 32

Owned

Answer 32

Walmart does everything

Question 33

Drop-Ship Vendor

Answer 33

Walmart manages pricing, pays for shipping, handles returns. Everything else vendor

Question 34

Marketplace

Answer 34

Seller manages everything

Question 35

Channels from Inventory Perspective - 1P

Answer 35

1P - Carried in e-commerce fulfillment centers (FCs), or carried by vendors. Walmart seller of record

Question 36

Channels from Inventory Perspective - Web Initiated, Store Inventory

Answer 36

SFS and PUT, carried in store warehouse, Walmart seller of record

Question 37

Channels from Inventory Perspective - Marketplace

Answer 37

Walmart gets commission

Question 38

CVI

Answer 38

Customer Value Index, multiplying 5 Its

Question 39

Business Intelligence

Answer 39

Business intelligence comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current and predictive views of business operations.

Question 40

Revenue

Answer 40

Net sales from 2 channel (less return), + marketplace commission, + ad revenue