Cultural Awareness & Business Part I

Question 1

Cultural and consumer needs and wants

Answer 1

• Culture influences what we buy
• Businesses should never assume that a product that is successful in their country will be successful anywhere else
• Success of products depends on consumer demand and proper marketing

Question 2

CULTURAL INTELLIGENCE

Answer 2

The capability to adapt, relate, and work effectively across various cultures.

Question 3

CULTURAL MARKETING

Answer 3

• Uses marketing resources to create effective international marketing campaigns that will appeal to consumers in specific countries
• Sees the world as composed of individual markets, all based on unique cultures
• Tailors its marketing approach to each country’s specific tastes

Question 4

Adapting to Cultural Differences

Answer 4

1. Identify if people in the specific culture would buy the product
2. Are they familiar with the brand or logo?
3. Does the colour have to be changed?
4. Ensure the translation makes sense