Cultural Defence And Glocalisation

Question 1

Mohammadi

Answer 1

Points out that the image of Western media and domination is exaggerated and ignores complex interactions which occurs between cultures

Question 2

Giddens

Answer 2

Discuses reverse colonisation where the fact western cultures are not dominating less powerful groups , but in fact the reverse of this is occurring such as the mexicanisation of California , where food, dress and music has become a key part of Californian lifestyle

Question 3

Croteau and Hoynes

Answer 3

Argues that global digital media companies have also been forced to take into account local practices