Cultural Homogenisation Flashcards
Friedman - IS
Globalisation has an American face - this refers to the spread of American brands across a global scale , such as Disney , McDonalds , Coca Cola and Apple
Ghonim - western ideals of democracy- supported by Areeba Areeba website - IS
Western ideals of democracy are spreading on a global scale - Examined by the protests in Egypt where social media websites were used as a forum for the public to question and Criticise the government and also shape public opinions about issues such as repression. People in the Middle East use social media to stage political revolutions because it gives people a voice where they can fight for freedom and democracy
Fair weather and Rogerson - contemporary technological advancements take into account western ways of thinking - IS
Argues that cultural homogenisation is occurring due to :
- Computer software not being localised therefore Microsoft for example reflects Western wast of thinking
- Advertising by the west is broadcast on a global scale therefore presents ideas on what is desirable
- Antisocial behaviour on the internet can reflect Western ideas about morality and deviance for example accessing private information, racism , sexism and other forms of harassment
- Digital communication does not give rules or police morality and ethics that can occur in local cultures such as western views regarding liberalism
Giddens - Glocalisation - NOT
Discusses reverse colonialism where in fact western cultures are not dominating less powerful groups , it in fact the reverse of this is occurring such as the mexicatisation of California’ , where food, dress and music has become a key part of California. Lifestyle
Lesaca - religious fundamentalist lbs are resisting the spread of western values - NOT
Fight against ISIS rebels power of social media
Tribal Met and Croteau and Hoynes
Argues that global digital media companies have also been forced to take into account local practices . Indigenous groups use of the internet to protect their ways of life - such as survival international and tribal net that aim to raise awareness and funds to protect their rights and land
