Cultural dimensions Flashcards
(8 cards)
Dimensions
Dimensions are how the values of a society affect behaviour + describes the trends of behaviour in a given culture
Power distance index
the extent to which a culture respects authority and status
Individualism vs. collectivism
the degree to which people are integrated into groups. Sometimes referred to as an “I” vs. a “we” orientation
Uncertainty avoidance index
a society’s tolerance for ambiguity. Tolerance for ambiguity means less strict rules in society and an openness to change
Masculinity vs. femininity
Masculine societies are defined by a focus on achievement, competition, and wealth; feminine societies focus on cooperation, relationships, and quality of life
Long-term vs. short-term orientation
the connection to the past and attitude toward the future. Short-term orientation means that traditions are kept. Long-term orientation has more of a focus on the future
Indulgence vs. restraint
Indulgent cultures allow people to enjoy life and have fun. Restrained cultures have stricter control through strict social norms. Indulgent cultures tend to believe that they are in control of their lives; restrained cultures are more fatalistic
Ecological fallacy
a reasoning error that occurs when conclusions about individuals are drawn from group-level data