Culture and Media Flashcards
(13 cards)
What was significant about the Arapesh tribe
Both men and women were feminine, said to both bare a child
What was significant about the Mundugamor tribe
Both sexes were masculine, neither bothered with childcare
What was significant about the Tchambuli tribe
Gender roles reversed by western standards, women had control and care of trade where the men gossiped
What three tribes did Mead look at
Arapesh Both fem
Mundugamor Both masc
Tchambuli Reversed
What did Buss look at
He asked 10000 adults in 37 different countries about their partner preferences
What did Buss find
Women typically prefer men with financial prospects
Men prefer younger women and value their ability to reproduce
How does the media influence gender
The media presents rigid gender stereotypes that reinforce what is considered appropriate behaviour for men and women
How are men depicted in the media
Independent
Ambitious
Advice givers
How are women depicted in the media
Dependant
Unambitious
Advice seekers
Evidence in favour of Culture’s effects on Gender development (Hofstede) EVAL +
Hofstede suggests that the changing culture of industrialised places leads to women having a more active role in the work place, changing gender stereotypes
(Culture’s effects on Gender development) Mead was misled by some participants (Freeman) EVAL -
Freeman argues that Mead was misled by some participants and was faulty due to observer bias
Evidence in favour of Media’s effects on Gender development (cultivation theory) EVAL +
Cultivation theory
the more time one spends in the media world the more permissive they are to social attitudes presented
Recipients of the media are not passive (Durkin) EVAL -
Durkin argues that the bigger determinant is family attitudes and that the media reinforces this, other behaviours in media are rejected
