current trends and suggest probable future directions Flashcards

1
Q

five key factors that will have an impact on HH over the past decade and likely to continue to influence in the near future are?

A
  • continued development of new tech and music markets
  • large scale global corporate consolidation of media industries
  • expansion of illicit street economies
  • america’s post civil rights appetite for racially stereotyped entertainment
  • acceptance of violence and sexually explicit misogyny as ‘valued cultural products’
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2
Q

what will continue to have sig role in future?

A

technology

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3
Q

current suggest most common way, worldwide, to access music videos is thru?

A

Youtube and other forms of online viewing

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4
Q

impact of tech?

A

artists can become popular without being signed by record companied through smart use of social media

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5
Q

Overall, HH sales?

A

decreasing over past few years

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6
Q

wealth?

A

through continued promotion of commercial products and through product placement and endorsements
now rap artists extremely wealthy

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7
Q

current trend of ‘white’ rappers will?

A

probs continue into future, as media org endorse them and continue to make profits from sales and associated products

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8
Q

what image personified by artists another trend?

A

‘hustler’ image

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9
Q

what is hustler image?

A

stereotypical image of street criminal involved in various forms of violence and criminal activity perpetuation by a no. of rap artists

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10
Q

internet trend?

A

practice of ‘internet banging’, rappers insult each other online, another trend helped to solidify their hustler and thug images

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11
Q

what acceptance will continue?

A

hyper-sexuality as a valued product as trend will continue as long as consumers willing to buy it
sexualisation of women will continue

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