Customer Analysis

Question 1

What is the definition of consumer behaviour

Answer 1

study of how people, groups and organizations select,buy and use products to satisfy their needs and wants.

Question 2

What steps are involved the decision making unit

Answer 2

• Initiator
• Influencer
• Decider
• Buyer
• User

Question 3

What are some external influences on consumer behavior

Answer 3

culture

groups and family,

Question 4

What are some internal influences on consumer behavior

Answer 4

demographics(age, gender, religion)

memory from past purchases

Question 5

What are the steps in compensatory decision process

Answer 5

1. problem recognition
2. research
3. evaluate the alternatives
4. purchasing act
5. post purchase evaluation,

Question 6

When businesses buy from other businesses what is involved

Answer 6

larger purchases
fewer buyers
demand for product may depend on sales of other products

Question 7

What are the types of business consumers

Answer 7

producers, buy to fabricate
trade industries, retailers buy product to resell
government, buy products to use

Question 8

Why would a manager do a straight re-buy

Answer 8

because the product being used may be of good quality
good reputation and consistent products
receive great service from company.