The role of marketing

Question 1

need

Answer 1

a state of felt lack of some basic satisfaction

Question 2

Want

Answer 2

desire for a specific thing that can satisfy basic needs

Question 3

Demand

Answer 3

wants for a specific product that are supported by the ability to buy them

Question 4

Marketing

Answer 4

social process by which individuals and groups obtain what they need and want through exchanging products

Question 5

Marking management

Answer 5

analysis, planning, implementation of a program that will create, build, and maintain beneficial exchanges and relationships with target markets.

Question 6

What is the marketing mix?

Answer 6

Place
price
promotion
product

Question 7

What is the production concept?

Answer 7

concept where products are available to consumers at a large amount and cheap

Question 8

what is the Product concept?

Answer 8

consumers want products that have the best quality, performance, and features

Question 9

what is the sales concept?

Answer 9

consumers won’t purchase products if company’s don’t aggressively sell and promote the product to them

Question 10

what is the Marketing concept

Answer 10

key way to achieve the company’s goal to deliver a product that fulfills consumers needs and wants.

Question 11

what is Societal marketing concept?

Answer 11

same as marketing concept but to enhance the consumer and societys well being