Data

Question 1

Primary data

Answer 1

Information that has been gathered first hand by the researchers specifically for the purpose of their research directly from participants. E.g questionnaires

Question 2

Secondary data

Answer 2

previously been collected by a third party and does not come directly from the source and is not specific to the purpose of the study. and then used by the researcher

Question 3

Quantitative data

Answer 3

Data in the a numerical form

Question 4

Qualitative data

Answer 4

Data that is in depth and descriptive

Question 5

Quantitative data strengths

Answer 5

Objectively measured=reduces the likelihood of researcher bias=increases scientific credibility
Easy and quick to analyse= e.g data can be summarised and displayed on a graphs,charts or tables=allows conclusions to be drawn much quicker

Question 6

Quantitative weaknesses

Answer 6

Lack depth and insights

Question 7

Qualitative data strengths

Answer 7

Allows researcher to gain insights into individual’s experiences = pariticpants are not restricted in the way they answer questions=high validity

Can be used to expand on and deepen knowledge of complex behaviours

Question 8

Qualitative data weakness

Answer 8

-difficult + time consuming to analyse due to being in great detail
-qualitative data collected by researchers can be open to interpretation + potentially bias

Question 9

Strength of primary data

Answer 9

May be more reliable and valid than secondary data as the researcher has full control over how the data is collected

The data collected is able to answer the research aim directly

Question 10

Weakness of primary

Answer 10

Expensive and time consuming compared to the use of secondary data which can be garrgered very quickly

Primary data is derived from a single study compared to secondary which can amass huge samples

Question 11

Strengths of secondary data

Answer 11

-already exists and is often already analysed =reduced time and costs spend when conducting the research

-can provide new insights into existing theories and research

Question 12

Weakness of secondary data

Answer 12

Data may not directly address the aims or the topic research =affects validity

Researcher has not run the original studies themselves =fo not know the degree of control=affects the reliability