Data Analyais Flashcards
(8 cards)
1
Q
What is content analysis
A
an observational study
- it analyses qualitative data into quantitative data
- using coding units such as categories then counts the number of each category
2
Q
What is coding
A
categorisation of information into meaningful units
3
Q
What is thematic analysis
A
analysis of qualitative data
4
Q
What is the technique for thematic analysis
A
- researcher reads and rereads data to become familiar and note down ideas
- they will code the transcript by annotating it and reoccurring themes will be identified
- re read transcript to ensure themes are appropriate
- come up with conclusions based on the themes and contextualising analysis in relation to previous reasearch
- once satisfied collect a new set of data to test the validity of themes created
5
Q
How can data be represented in content anaysis
A
- count instances
- decribe examples in each category
6
Q
What are strengths of content and thematic analysis
A
- flexible and produces qualitative and quantitative data
- has high ecological validity as its based on observations
- content can be replicated
- no ethical issues
7
Q
What are limitations of content and thematic analysis
A
- observer bias may reduce objectivity
- likely to be culturally biased as interpretaion will be affected by culture of the observer
- could miss certain forms of behaviour reducing validity
8
Q
What is the difference between content and thematic analysis
A
content focuses on the frequency of occurrence snd thematic analysis is more concerned with identifying themes
