Data Collection Flashcards
1
Q
What is quantitative data collection
A
Produce large quantities of statistical data, looking for patterns, trends and correlations
2
Q
Examples of quantitative methods
A
Social surveys- structured interviews, questionnaires
Experiments- laboratory, field
Official statistics- secondary data
3
Q
What is qualitative data collection
A
In- depth understating methods producing “quality” ( highly valid) data
4
Q
Examples of qualitative methods
A
Participant observation- overt+ covert
Non participant observation
Unstructured interviews
Expressive documents- secondary data
