Data & Presenting Information Flashcards
(45 cards)
Primary Data
collected specifically for a particular purpose
Secondary Data
already been collected elsewhere for other purpose
- still be used or adapted for survey being conducted
Numerical Data
expressed in numbers
- can be discrete or continuous
Discrete Data
- only take on finite or countable number of values within given range
- month of birth
Continuous Data
take on any value
- measured rather than counted
- height
Categorical Data
descriptive rather than numeric
- nominal or ordinal
- age, education level, eye colour, satisfaction levels
Nominal Data
name or label and has no set order
- can count it but can’t order or measure it
- eye colour
Ordinal Data
set order or scale
- levels of satisfaction
Sample Data
data arising from investigation of a sample
- sample is selection from the population
Population Data
arising as result of investigating population
= group of people or objects of interest to data collector
- census
Machine/Sensor Data and examples
comes from output of devices that detect input from their surroundings
- fitness watch trackers
- temperature sensors
- parking sensors
- location tracking
- gas exposure detectors
Transactional Data and examples
comes from transactions of an organisation
- sales orders
- purchase orders
- returns
- inc dates, what, price
Human/Social Data
from humans and often non-numerical
- can include data about social media user such as location
- more difficult for data analysis software to handle
- use AI to handles
- customer queries
- focus group feedback
- social media posts
What are examples of internal sources of info?
- financial accounting records
- payroll
- human resources info
- time sheets
- published accounts
What are the three types of costs to an organisation when collecting/processing/producing internal info?
Direct Data Capture costs
Process Costs
Indirect Costs of internal info
What are some examples of Direct Data Capture costs?
using technology to capture data
- bar coding and scanners
- OCR (optical character recognition) data from printed documents
- ICR (intelligent character recognition) data from handwritten
- RFID (radio frequency identification) track vehicles, parcels, staff
can be completely attributable to obtaining the info
What are some examples of Process costs when collecting internal info?
- time for department to process/analyse the sources
- also need cover for normal work
- input of data onto system
- essentially asking a team to perform the data capture
What are examples of indirect costs of producing info incurred when collating internal info?
- info collect but not needed
- info stored after not needed
- distributed more widely than needed
- collection of same info/duplication
cannot be completely attributable to obtaining the info
important to have efficient data collection with a plan to save these costs
What are examples of external sources of information?
Primary- market research, interviews, questionnaires
Secondary
- stats from government- ONS (office for National Statistics)
- banks - government borrowing
- Trade Journal - industry averages
- financial newspapers- detailed business data
- internet - need to ensure provider is reliable and reputable
- library
Simple Random Sample
- selected in such a way that every member in the population has equal chance of being included
- so free from bias
- using sampling frame
Sampling Frame
- numbered list of all items in population (starts with 0)
- random numbers generated from programme or book to form sample
What are the drawbacks of simple random sampling?
- items selected can have variations of whole population
- may be unrepresentative
- may be scattered over large geographical area and so harder to collect
- numbering may be laborious
- expensive
What are the three main methods of quasi- random sampling?
- systemic
- stratified
- multistage