Day 4 Flashcards
(12 cards)
What are the characteristics of a mediated body?
Impacted by media
Changing how you view your body experience
How does media influence sport?
Using colours to promote certain teams
Very pervasive
Edits versions of info based on their own interpretation and for entertainment
What are the goals of media in sports?
Generate profits
Shapes values
Public information
Build their own representation
Express artistic ways
What sports they want covered (selling sports)
What are the different media sport complexities?
Sports organizations and personnel
Mediated sport audience consumption
Media organizations and personnel
Marketing organizations and personnel
Why is there a financial interest for sports media?
Ability to create lots of drama = viewers = advertisements = money
What is media literacy?
How people use mass media in an assertive and non passive way
Techniques used in media
Detect propaganda, bias and censorship
Aware of funding models
What type of genders are represented in media?
Dominant ideologies and cultural ideas of gender and their relations
Women are underrepresented
Historical focus over performance
Masculinity and femininity ideals based on current trends
How can media be deconstructed to accurately represent sports?
Take away media sport complex
Economy
How does objectifying women or men in media harm society?
This leads to sexualizing women and ignoring their athletic abilities thinking this will make it more interesting to watch
Is society shifting how they view women’s sports?
After 30 years, media is sexualizing women less and to a more bland coverage
3 things are expectation concepts of the new media view?
Removes international success
Local success
Men’s charitable contributions
Based off cooky is there change coming for women’s sports in media?
It is but is very slow
Simply want to build excitement for women’s sports on their own freewill
