Deck no. 30 Flashcards

(250 cards)

1
Q

latarnia

A

lantern

Her original idea of putting local elements in each hotel was scrapped in favour of a more generic, and less expensive, theme: “Neighbourhood hotels made personal.” Lighting aimed at making the hotels’ outdoor space more welcoming was toned down from fancy lanterns to string lights.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

dostępny od ręki

A

off-the-shelf

Buying off-the-shelf electric motors is also falling out of favour. Hyundai and the Renault-Nissan-Mitsubishi carmaking alliance are mostly going it alone. BMW, Ford, GM, Mercedes and VW are planning to make more motors in their own factories.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

przejąć; dokooptować, przyjmować (np. nowych członków)

A

to co-opt

The “kinder and gentler” saying and Bush’s “thousand points of light” remark frequently have been lampooned by cartoonists and others who have poked fun at the attempt at presidential poetry. But the phrase isn’t without fans. “I think it’s probably going to be more successful than ‘Where’s the beef?’ ” said Charlie Claggett, chief creative officer for the advertising agency D’Arcy Masius Benton & Bowles in St. Louis. “Where’s the beef?” was the Wendy’s hamburger restaurant slogan co-opted during a 1984 presidential candidate debate by Democratic nominee Walter F. Mondale against then-President Ronald Reagan.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

writ large

A

kolosalny

1. clear and obvious
2. in a stark or exaggerated form

Instead of showing upward progress, the idea of God invariably showed degeneration from pristine monotheistic belief in a sky god, who was known as father and creator of the moral law, to polytheistic decadence, where gods were nothing more than humans writ large or demons, who stood ready to implement the corrupt desires of those who prayed to them for favors.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

próba

A

go

Training a really large system such as google’s PaLM costs more than $ 10m a go and requires access to huge amounts of data—the more computing power and the more data the better. This raises the spectre of a technology concentrated in the hands of a small number of tech companies or governments.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

to be all things to all people

A

starać się dogodzić wszystkim; coś dla każdego;

Toyota management doesn’t see it that way.With sport utility vehicles like the RAV4, popular sedans like the Camry, and even minivans such as the Sienna, Toyota has been able to be all things to all people.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

mokry (grunt), rozmoczony (np. chleb)

A

soggy

To test the packaging, she added, “We take these salads and we’ll drive them around and spin them like a driver would do.” They spent a year nailing the gluten-free pizza dough, which she said typically tastes like soggy cardboard.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

tępy, nierozgarnięty

A

dim-witted

By the time the new atheism reached its apogee, public profession of atheism had become a sign of superior intelligence, as when Daniel Dennett wrote an article in the New York Times suggesting that atheists should call themselves “brights” to distinguish themselves from religious believers, who were by definition dim-witted.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

nieznacznie wzrastać

A

to edge up

In Europe the average deal size actually edged up a bit. Well-capitalised companies smell opportunities . As the red-hot market for tech talent cools off, they will find it easier and cheaper to hire.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

inicjacja, rytuał inicjacyjny

A

rite of passage

MBA courses used to focus on number-crunching and business strategy. Executives must still master these skills. Yet the corporate world has changed since the MBA first became a rite of passage for high-powered executives.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

on the ground

A

w terenie

in a place where real, practical work is done

Things are almost certainly worse than those numbers suggest. A delay in reporting me ans they lag behind the reality on the ground by a few months. VC investors say that hardly any deals are being inked these days. Fewer startups are also “exiting”, VC lingo for being listed or sold on to other investors.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

zwariowany, odjechany

A

wacky

RMR exhibits little to no glitz, no wacky branding gurus, not even one celebrity heiress.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

to co-opt

A

przejąć; dokooptować, przyjmować (np. nowych członków)

The “kinder and gentler” saying and Bush’s “thousand points of light” remark frequently have been lampooned by cartoonists and others who have poked fun at the attempt at presidential poetry. But the phrase isn’t without fans. “I think it’s probably going to be more successful than ‘Where’s the beef?’ ” said Charlie Claggett, chief creative officer for the advertising agency D’Arcy Masius Benton & Bowles in St. Louis. “Where’s the beef?” was the Wendy’s hamburger restaurant slogan co-opted during a 1984 presidential candidate debate by Democratic nominee Walter F. Mondale against then-President Ronald Reagan.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

to edge up

A

nieznacznie wzrastać

In Europe the average deal size actually edged up a bit. Well-capitalised companies smell opportunities . As the red-hot market for tech talent cools off, they will find it easier and cheaper to hire.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

to jolt

A

wstrząsać, rzucać (np. pasażerami w samolocie)

Those pressures have eased, though supply shocks are still jolting prices.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

imprimatur

A

zgoda, przyzwolenie

The Joy of GOOPING. Gwyneth Paltrow is taking her lifestyle imprimatur to the kitchen.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

not least

A

zwłaszcza, choćby, bynajmniej, szczególnie

Although the pace of fundraising has slowed since its peak in 2016, not least to allow the vehicles to deploy their copious dry powder , the government’ s role has been entrenched.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

skrócić coś (np. listę)

A

to boil down

The hotels offer few amenities to boast about, but the staff quickly become familiar faces. So the branding team boiled down the proposition for the range of properties, called Simply Suites, to offering rooms that have “everything you need and nothing you don’t”.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

w terenie

in a place where real, practical work is done

A

on the ground

Things are almost certainly worse than those numbers suggest. A delay in reporting me ans they lag behind the reality on the ground by a few months. VC investors say that hardly any deals are being inked these days. Fewer startups are also “exiting”, VC lingo for being listed or sold on to other investors.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

litmus paper

A

papierek lakmusowy

CHRISTINA NAJJAR, BETTER known as Tinx on Instagram and TikTok, where she has nearly 2 million followers combined, has a litmus test. “I always think it’s a testament, especially in L.A., how far you’ll drive for something,” she told me early this March. She lives in West Hollywood, literally over hills and far away from both of the two Goop Kitchen locations, in Santa Monica and Studio City.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

ponad

A

upwards of

One September afternoon in 2020, Vera Manoukian received a call from a recruiter on behalf of a hotel chain making ambitious expansion plans. Would she, the caller inquired, want to be chief operating officer of Sonesta International as it ramped up from just 58 properties to more than 1,100, with upwards of 100,000 rooms?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

przejawiać

A

to evince

Shocked, it would seem, by the boldness of his initial statement—the universe creates itself ex nihilo—Dennett hedges his bet by qualifying nothing as perhaps “something well-nigh indistinguishable from nothing,” and in so doing ruins his own argument because, as William Lane Craig explains, his “caveat evinces a lack of appreciation of the metaphysical chasm between being and nothingness.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

w tajemnicy

A

under wraps

It won’t discuss strategy, however. Though the family is more open about its commitments to society, it keeps business matters tightly under wraps.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

uspokoić się, ochłonąć

A

to cool off

In Europe the average deal size actually edged up a bit. Well-capitalised companies smell opportunities . As the red-hot market for tech talent cools off, they will find it easier and cheaper to hire.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
liczyć się z kimś, czymś
to reckon with Workers of a certain age and attitude will have to **reckon with** the coming recession.
26
ruszyć pełną parą
to get into gear Efforts to emulate Tesla’s battery giga-factories are also **getting into gear**. Carmakers are hoping to break the stranglehold of China and South Korea on battery-making, bringing production closer to home to keep costs in check and supplies reliable. Volkswagen is creating some in-house battery-making capacity.
27
mieć duże znaczenie bardzo pomóc znacząco przyczynić się
to go a long way In theory it shouldn’t be that hard to get hotel branding right, Hutson says. “Basics will **go a long way**. The minimum you want from a hotel is a really great mattress, enough water pressure in the shower, and you want it to be dark and quiet and the pillow to be soft. It is not rocket science.”
28
opinionated
uparty, obstający przy swoim, zawzięty Doing everything under one roof is an idea both old and new. Tesla’s industrial system is at first glance an embrace of Silicon Valley’s “full stack ”—internalising all aspects of production, and therefore all the profits. Elon Musk, Tesla’s **opinionated** boss, once claimed that his company was “absurdly vertically integrated” by any standard, not just the car industry’s.
29
to delineate
nakreślać, wytyczać Founded in 1937, Massachusetts-based Sonesta once owned luxury hotels such as New York’s Plaza andWashington’sMayflower.When I was in college in the 1980s, the group’s pyramid-shaped Cambridge hotel was a hot place to take visiting parents (and their credit cards) for brunch. But as large hotel chains transformed into managers and marketers of stables of carefully **delineated** brands ranging fromposh to bare bones, Sonesta withered.
30
feature
funkcja; możliwość “We are indeed in the midst of very large-scale and thorough discussions both among ourselves and with the Americans right now about the things we need to do,” says one person familiar with the situation. “We are exploring a range of radically different ideas for making our country resilient, to build the **features** we need in wartime.”
31
mocna strona, mocny punkt
strong suit It soon became apparent that metaphysics, which deals with being qua being and, therefore, the Being, who is simultaneously necessary existence and necessary essence, was not their **strong suit**.
32
wyprawa, długa wędrówka (piesza)
trek Spiritual growth is an odd mandate for business schools preparing graduates to make manna in a secular world. One such institution, HEC Paris, has nevertheless decided to send students on a **trek** through the French countryside to a remote village, where a Benedictine monk (a former lawyer) guides them through ethical dilemmas.
33
wyrażenie, zwrot
turn of phrase Picture a computer that could finish your sentences, using a better **turn of phrase**; or use a snatch of melody to compose music that sounds as if you wrote it (though you never would have); or solve a problem by creating hundreds of lines of computer code—leaving you to focus on something even harder.
34
bolt-on
dodatkowy, dodawany jako dodatkowa część (do produktu) Carlos Tavares, chief executive of Stellantis, an ItalianAmerican giant (whose big shareholder, Exor, also owns a stake in The Economist’s parent company), has said that his cars are 85% “**bolt-on** parts”. MercedesBenz estimates its value-added split at 70/30 in favour of suppliers.
35
nakreślać, wytyczać
to delineate Founded in 1937, Massachusetts-based Sonesta once owned luxury hotels such as New York’s Plaza and Washington’s Mayflower.When I was in college in the 1980s, the group’s pyramid-shaped Cambridge hotel was a hot place to take visiting parents (and their credit cards) for brunch. But as large hotel chains transformed into managers and marketers of stables of carefully **delineated** brands ranging fromposh to bare bones, Sonesta withered.
36
time-honoured
uświęcony tradycją *respected or valued because it has existed for a long time* As for sales, the established giants have no intention of dismantling the **time-honoured** dealership system. It serves useful functions in servicing, for example—as Tesla’s longr-unning struggles in this are a illustrate.
37
najbardziej podstawowa wersja
bare bones Founded in 1937, Massachusetts-based Sonesta once owned luxury hotels such as New York’s Plaza andWashington’sMayflower.When I was in college in the 1980s, the group’s pyramid-shaped Cambridge hotel was a hot place to take visiting parents (and their credit cards) for brunch. But as large hotel chains transformed into managers and marketers of stables of carefully delineated brands ranging fromposh to **bare bones**, Sonesta withered.
38
nad-, ponad-, powyżej-
supra- Thus in all these attributes this exalted figure furnished primitive man with the ability to live and love, to trust and to work, the prospect of becoming the master of the world and not its slave, and the aspiration to attain to yet higher, **supra**-mundane goals beyond.
39
zagłuszyć (np. inny dźwięk)
to drown out So many visitors travel the 100 miles from Manhattan by air that the tiny airport in the wealthy town of East Hampton has helicopters or planes landing or taking off every 90 seconds on some summer days. Locals say the noise disturbs their barbecues and **drowns out** conversations.
40
to jolt
wstrząsnąć, zszokować (kogoś) We once thought the future of transportation meant George Jetson’s flying car. Instead, we got Elon Musk’s Tesla—the company and the electric car—whose twin successes **jolted** the global automotive industry and are speeding the (eventual) demise of the internal combustion engine.
41
rite of passage
inicjacja, rytuał inicjacyjny MBA courses used to focus on number-crunching and business strategy. Executives must still master these skills. Yet the corporate world has changed since the MBA first became a **rite of passage** for high-powered executives.
42
to laser in on something
skupić się na czymś If they love music, they **laser in on** what kind of music they want to learn, and then study it. Their PFI is specific.
43
to stump up
wybulić (niechętnie) Plans for such fully fledged in-house battery units remain rare. Most companies still prefer to team up with specialist producers. Ford and SK Innovations of South Korea will **stump up** $7bn and $4.4bn, respectively, for three joint gigafactories in America.
44
once
kiedyś, dawniej The woes show the stark turn of fortunes for the **once-hot** maker of connected-fitness equipment, which like other pandemic winners are grappling with reduced interest in their products as U.S. consumers revert to prepandemic behavior.
45
rude awakening
brutalne przebudzenie; gorzkie rozczarowanie **Rude awakening** ahead for young employees
46
poradzić sobie z czymś
to carry off Many more showy corporations aim for that under the trendy slogan of “stakeholder capitalism”. Few **carry it off** as convincingly as Mars.
47
sticky wicket
tarapaty, masakra, pasztet Paying billions for access to the Indian consumer is one thing for Reliance, with its aim to dominate all things digital in its home market. For Disney, the loss looks like a **sticky wicket** avoided.
48
bare bones
najbardziej podstawowa wersja Founded in 1937, Massachusetts-based Sonesta once owned luxury hotels such as New York’s Plaza andWashington’sMayflower.When I was in college in the 1980s, the group’s pyramid-shaped Cambridge hotel was a hot place to take visiting parents (and their credit cards) for brunch. But as large hotel chains transformed into managers and marketers of stables of carefully delineated brands ranging fromposh to **bare bones**, Sonesta withered.
49
bystry, przenikliwy (w radzeniu sobie z ludźmi, problemami)
astute Fast had set in vestors’ pulses racing, too. It raised $125m between 2019 and 2021, including from some of Silicon Valley’s most **astute** venture capitalists at firms like Kleiner Perkins and Index Ventures.
50
beachhead
przyczółek For a company like Paramount, which plans to launch its own streaming service in India in 2023, the IPF serves as a **beachhead**. For Reliance, India’ s dominant digital platform, it is a way to engage the 400m Indians that already subscribe to its mobile network, Jio—and to get them to spend more on Reliance’s multiplying offerings.
51
to admonish
ostrzegać, doradzać When George Bush coined the phrase “kinder, gentler nation,” he probably didn’t know it would catch on. And on, and on, and on. In Detroit, new road signs **admonish** motorists to be “kinder, gentler, safer drivers.” In Windsor, Ontario, a strip joint advertises itself as a “kinder, gentler adult entertainment center.”
52
obudowa (case), podwozie samochodu, kształt
chassis [czesi] Henry Ford often sourced raw materials , like rubber for tyres and steel for **chassis**, from plantations and blast furnaces owned by his firm. His River Rouge factory in Detroit w as powered by coal from Ford mines.
53
kącik; wnęka
nook “Guests really want to come into a space where they can be in the open but also in their own **nook**,” Patton explains. “Together, but alone-together.”
54
zapłacić rachunek, uregulować rachunek, ponieść koszty
to foot the bill As “asset light” hoteliers, Hilton, IHG and the other big chains use such standards to ensure guests receive a uniform experience. But expansive requirements – particularly for physical standards, known as ADC (architecture, design and construction) – can and do lead to resentment among building owners and franchisees who have to **foot the bills**.
55
chassis
obudowa (case), podwozie samochodu, kształt Henry Ford often sourced raw materials , like rubber for tyres and steel for **chassis**, from plantations and blast furnaces owned by his firm. His River Rouge factory in Detroit was powered by coal from Ford mines.
56
discerning
wymagający, wytrawny Every Bennett Winch product is handmade in England. Using traditional skills and materials, we engineer accessories tailored to a contemporary world. Our products are designed for the **discerning** minimalists; those who seek to own fewer, better things.
57
cukiernik
confectioner At a time when people needed calories at low cost, it took off . With brands like M&Ms, Mars , based since 1974 in McLean, Virginia, is now the world’s biggest **confectioner**.
58
to take precedence over something
mieć pierwszeństwo przed czymś, być ważniejszym od czegoś Job security will again **take precedence over** job hopping. Surging prices and a wave of layoffs would give younger workers a newfound appreciation for their paychecks.
59
to get the balance right
znaleźć równowagę Forget wishy-washy stakeholderism. Mars Inc **gets the balance right**.
60
kiedyś, dawniej
once The woes show the stark turn of fortunes for the **once-hot** maker of connected-fitness equipment, which like other pandemic winners are grappling with reduced interest in their products as U.S. consumers revert to prepandemic behavior.
61
wstrząsnąć, zszokować (kogoś)
to jolt We once thought the future of transportation meant George Jetson’s flying car. Instead, we got Elon Musk’s Tesla—the company and the electric car—whose twin successes **jolted** the global automotive industry and are speeding the (eventual) demise of the internal combustion engine.
62
wymagać
to call for Hybrids are particularly complicated, requiring both a traditional combustion engine that needs the air, fuel, and exhaust systems of a conventional automobile, and a battery-powered motor that **calls for** high-voltage electronics and a heavy battery pack.
63
wpływowy
high-powered MBA courses used to focus on number-crunching and business strategy. Executives must still master these skills. Yet the corporate world has changed since the MBA first became a rite of passage for **high-powered** executives.
64
snazzy
ekstra, odlotowy Gil Marsden, a documentary-filmdirector, found himself and his crew booked into three Sonestas over a short period of time. One was a bare-bones, extended-stay hotel, while the other two were full-service properties with **snazzy** ballrooms and room service.
65
wybulić (niechętnie)
to stump up Plans for such fully fledged in-house battery units remain rare. Most companies still prefer to team up with specialist producers. Ford and SK Innovations of South Korea will **stump up** $7bn and $4.4bn, respectively, for three joint gigafactories in America.
66
wyluzować się; odreagować
to take the edge off Digging through the focus groups, they found that almost everyone, even business travellers, was seeking a way to **take the edge off**. “We heard the word ‘relax’ across all of the traveller categories a shocking amount of time,” says Douglas Spitzer, Catch’s cofounder. “We never really heard that outside of a vacation in the past.”
67
to hit
dotrzeć (do jakiegoś miejsca) On the flip side, I’ve found that for those who were in poor health, starting them with good eating habits helped get them into exercise. This is because losing weight is often easier to accomplish by changes in diet than by **hitting** the gym three times a week.
68
to break into
zaczynać wykonywać, dostawać się (do jakiegoś zawodu) The move would mark the first time that VW has created a new brand based in the U.S. VW’s leadership hopes the Scout name can help the company **break into** the hardfought and highly profitable American market for big SUVs and pickup trucks. VW hopes to eventually sell up to 250,000 Scout-branded vehicles a year in the U.S., with production set to start in 2026, the people said.
69
siła, moc, prąd, alkohol, doping
juice Range anxiety is still the No. 1 reason why people don’t buy EVs.We need much better infrastructure to enable drivers to go from New York to California without worrying about running out of **juice**.
70
to evince
przejawiać Shocked, it would seem, by the boldness of his initial statement—the universe creates itself ex nihilo—Dennett hedges his bet by qualifying nothing as perhaps “something well-nigh indistinguishable from nothing,” and in so doing ruins his own argument because, as William Lane Craig explains, his “caveat **evinces** a lack of appreciation of the metaphysical chasm between being and nothingness.
71
zakwalifikować się
to make the cut Of course, most of the screen time dwelt on iOS 16, iPadOS 16, WatchOS 9 and MacOS Ventura, the updates expected to be free this fall. Free for those of you with supported devices, that is. (Sorry iPhone 7 users, you didn’t **make the cut**.)
72
strong suit
mocna strona, mocny punkt It soon became apparent that metaphysics, which deals with being qua being and, therefore, the Being, who is simultaneously necessary existence and necessary essence, was not their **strong suit**.
73
wstrząsać, rzucać (np. pasażerami w samolocie)
to jolt Those pressures have eased, though supply shocks are still **jolting** prices.
74
soggy
mokry (grunt), rozmoczony (np. chleb) To test the packaging, she added, “We take these salads and we’ll drive them around and spin them like a driver would do.” They spent a year nailing the gluten-free pizza dough, which she said typically tastes like **soggy** cardboard.
75
w pełni skoncentrować się na robieniu czegoś
to dial in In other words, they know their passions and set up time to **dial in** the skills that will turn those passions into proficiencies. This means high performers approach their learning not as generalists but as specialists.
76
nie trafić, minąć (np. cel, tarczę); przejechać (np. stację, znak drogowy, ulicę)
to overshoot Also on Tuesday, Carvana Inc. said it plans to lay off 12% of its workforce and the company’s chief executive said the online car seller had **overshot** its growth strategy.
77
zaciekły (np. bitwa); z trudem zdobyty, drogo okupiony
hardfought The move would mark the first time that VW has created a new brand based in the U.S. VW’s leadership hopes the Scout name can help the company break into the **hardfought** and highly profitable American market for big SUVs and pickup trucks. VW hopes to eventually sell up to 250,000 Scout-branded vehicles a year in the U.S., with production set to start in 2026, the people said.
78
pełen zakres kompleksowe podejście
full stack Doing everything under one roof is an idea both old and new. Tesla’s industrial system is at first glance an embrace of Silicon Valley’s “**full stack** ”—internalising all aspects of production, and therefore all the profits. Elon Musk, Tesla’s opinionated boss, once claimed that his company was “absurdly vertically integrated” by any standard, not just the car industry’s.
79
scattershot
niesystematyczny; chaotyczny Here’s the big distinction: High performers are also working on skills that focus on what I call their primary field of interest (PFI). They aren’t **scattershot** learners. They’ve homed in on their passionate interests, and they set up activities or routines to develop skill in those areas.
80
to dial in
w pełni skoncentrować się na robieniu czegoś In other words, they know their passions and set up time to **dial in** the skills that will turn those passions into proficiencies. This means high performers approach their learning not as generalists but as specialists.
81
hardfought
zaciekły (np. bitwa); z trudem zdobyty, drogo okupiony The move would mark the first time that VW has created a new brand based in the U.S. VW’s leadership hopes the Scout name can help the company break into the **hardfought** and highly profitable American market for big SUVs and pickup trucks. VW hopes to eventually sell up to 250,000 Scout-branded vehicles a year in the U.S., with production set to start in 2026, the people said.
82
modny; na czasie; awangardowy
edgy Sonesta’s rethink of post-pandemic travel looks a lot more like a series of tweaks than a wholesale shake-up. And compared to some of the **edgier** offerings at the bigger chains, the branding is relatively vanilla.
83
elegancki
slick The family enlisted San Francisco-based design firm Bamo – whose work ranges from the **slick** Capella in Bangkok to Villa Feltrinelli on neighbouring Lake Garda (a sort of Holy Grail of old-school hotel maximalism) – to shape the initial project.
84
lantern
latarnia Her original idea of putting local elements in each hotel was scrapped in favour of a more generic, and less expensive, theme: “Neighbourhood hotels made personal.” Lighting aimed at making the hotels’ outdoor space more welcoming was toned down from fancy **lanterns** to string lights.
85
rozkaz, zlecenie, polecenie
mandate Spiritual growth is an odd **mandate** for business schools preparing graduates to make manna in a secular world. One such institution, HEC Paris, has nevertheless decided to send students on a trek through the French countryside to a remote village, where a Benedictine monk (a former lawyer) guides them through ethical dilemmas.
86
be too big for one's boots
zbyt pewny siebie; zbyt dumny Guidance funds have a dual aim. They are meant to counter the “disorderly expansion of capital” (Communist Party speak for China’ s consumer-internet industry getting **too big for its boots**).
87
bootstrapping
organizowanie przy użyciu minimalnych zasobów (np. samofinansowanie przy niewielkich zasobach) Ironically, the man who made the biggest philosophical gaffe was Daniel Dennett, the Gang of Four’s only philosopher. In his book Breaking the Spell, Dennett insists the universe “perform [s] a version of the ultimate **bootstrapping** trick; it creates itself ex nihilo. Or at any rate out of something that is well-nigh indistinguishable from nothing at all.”
88
to make something into something
zmieniać coś w coś By the government’s own reckoning, failure to mobilise private capital would **make the funds into** just another state subsidy. In practice, the role of the private sector is fuzzy and constricted.
89
to overshoot
nie trafić, minąć (np. cel, tarczę); przejechać (np. stację, znak drogowy, ulicę) Also on Tuesday, Carvana Inc. said it plans to lay off 12% of its workforce and the company’s chief executive said the online car seller had **overshot** its growth strategy.
90
ośmieszyć, wykpić
to lampoon The “kinder and gentler” saying and Bush’s “thousand points of light” remark frequently have been **lampooned** by cartoonists and others who have poked fun at the attempt at presidential poetry. But the phrase isn’t without fans. “I think it’s probably going to be more successful than ‘Where’s the beef?’ ” said Charlie Claggett, chief creative officer for the advertising agency D’Arcy Masius Benton & Bowles in St. Louis. “Where’s the beef?” was the Wendy’s hamburger restaurant slogan co-opted during a 1984 presidential candidate debate by Democratic nominee Walter F. Mondale against then-President Ronald Reagan.
91
przyspieszyć coś (zrealizować wcześniej) *to get in front of someone by moving faster than they do to go faster, or to make something go faster, speed up*
to pull forward Then, we see contactless digital technologies that were **pulled forward** by the Covid pandemic. The convenience these technologies can deliver to end users will become a big deal.
92
astute
bystry, przenikliwy (w radzeniu sobie z ludźmi, problemami) Fast had set in vestors’ pulses racing, too. It raised $125m between 2019 and 2021, including from some of Silicon Valley’s most **astute** venture capitalists at firms like Kleiner Perkins and Index Ventures.
93
snatch of something
urywek, strzęp (np. konwersacji, muzyki) Picture a computer that could finish your sentences, using a better turn of phrase; or use a **snatch of** melody to compose music that sounds as if you wrote it (though you never would have); or solve a problem by creating hundreds of lines of computer code—leaving you to focus on something even harder.
94
uciskać, zwężać, ograniczać swobodę
to constrict By the government’s own reckoning, failure to mobilise private capital would make the funds into just another state subsidy. In practice, the role of the private sector is fuzzy and **constricted**.
95
review
inspekcja People close to Ms. Sandberg say that while the **review** has irked her in recent months, it played no role in her decision to leave the company later this year. “Sheryl did not inappropriately use company resources in connection with the planning of her wedding,” a spokeswoman for Ms. Sandberg said last week.
96
to make someone double-take
zaskoczyć kogoś The MacBook Air got a new look and the more powerful, battery-efficient M2 chip. It ditches the classic Air wedge for all straight edges, and there’s a new deep-blue color option. One feature that made me **double-take**: The MagSafe charging cable is back. So if you trip on your power cord, that detaches without taking your whole laptop with it.
97
dobiec końca
to run its course The startup slump is only just beginning to **run its course**. Investors are warning their portfolio companies to keep enough money in the bank to last until 2025. Many firms will fail to do this and go the way of Fast.
98
whim
kaprys, zachcianka In addition to Crabit and his team, there are some 20 staffers on call to fulfil the **whims** of guests around the clock, including four sales associates at the ready for midnight shopping sprees (or any time you feel the urge). Guests have access too to the storied haute couture salons, a spacious and elegantly appointed space flanked by 10 bay windows that occupies the coveted corner position overlooking the neighbourhood dining institution, L’Avenue.
99
glitz
blichtr RMR exhibits little to no **glitz**, no wacky branding gurus, not even one celebrity heiress.
100
to be under consideration
być rozważanym The policies **under consideration** include faster and more decisive reform of Taiwan’s undertrained reserve force; building distributed power and communications systems, which Chinese cyber and missile attacks could not knock out; hardening command and control systems; planning for basic goods supplies in wartime; and assigning administrative responsibilities for civil defence.
101
to go a long way
mieć duże znaczenie bardzo pomóc znacząco przyczynić się In theory it shouldn’t be that hard to get hotel branding right, Hutson says. “Basics will **go a long way**. The minimum you want from a hotel is a really great mattress, enough water pressure in the shower, and you want it to be dark and quiet and the pillow to be soft. It is not rocket science.”
102
jeśli chodzi o
as for **As for** sales, the established giants have no intention of dismantling the time-honoured dealership system. It serves useful functions in servicing, for example—as Tesla’s longr-unning struggles in this are a illustrate.
103
istotny
germane That comes with some big investments, such as $1bn to support sustainable initiatives such as renewable energy, and a policy of paying its taxes in full. But when it talks about these publicly, it is mostly because they are **germane** to its business. It does not wade into political debates, nor does it pontificate on every social issue.
104
brutalne przebudzenie; gorzkie rozczarowanie
rude awakening **Rude awakening** ahead for young employees
105
off-the-shelf
dostępny od ręki Buying **off-the-shelf** electric motors is also falling out of favour. Hyundai and the Renault-Nissan-Mitsubishi carmaking alliance are mostly going it alone. BMW, Ford, GM, Mercedes and VW are planning to make more motors in their own factories.
106
wymagający, wytrawny
discerning Every Bennett Winch product is handmade in England. Using traditional skills and materials, we engineer accessories tailored to a contemporary world. Our products are designed for the **discerning** minimalists; those who seek to own fewer, better things.
107
to get into gear
ruszyć pełną parą Efforts to emulate Tesla’s battery giga-factories are also **getting into gear**. Carmakers are hoping to break the stranglehold of China and South Korea on battery-making, bringing production closer to home to keep costs in check and supplies reliable. Volkswagen is creating some in-house battery-making capacity.
108
backlog
zaległości (nagromadzone zaległe rzeczy do wykonania); gromadzenie się (zwłaszcza o zaległościach) Chief Executive Barry McCarthy, who took over in February, said Tuesday the cash infusion was needed because the company was thinly capitalized and loaded with costly **backlogs** of unsold bikes and treadmills.
109
kontrolować, panować (nad sytuacją); opanować (wiedzę);
to master Evolution “soon **mastered** the mind of all Europe,”35 including the universities where anthropology departments agreed “that the figure of the sky-god must be got rid of from the earliest stages of religion, as being too high and incomprehensible.”
110
juice
siła, moc, prąd, alkohol, doping Range anxiety is still the No. 1 reason why people don’t buy EVs.We need much better infrastructure to enable drivers to go from New York to California without worrying about running out of **juice**.
111
nook
kącik; wnęka “Guests really want to come into a space where they can be in the open but also in their own **nook**,” Patton explains. “Together, but alone-together.”
112
tarapaty, masakra, pasztet
sticky wicket Paying billions for access to the Indian consumer is one thing for Reliance, with its aim to dominate all things digital in its home market. For Disney, the loss looks like a **sticky wicket** avoided.
113
podpisać (np. umowę)
to ink Last year Stellantis and Renault each signed deals with Vulcan Energy Resources, and GM revealed a “multimilliondollar investment” in Controlled Thermal Resources, in each case for lithium. In April Ford **inked** a deal with Lake Resources for the same mineral, while Stellantis and Mercedes entered an arrangement with Umicore, a Belgian chemicals giant, to supply cathode materials for ACC, the two carmakers’ battery joint venture.
114
siedzieć komuś na ogonie
to tailgate In both respects, control and startupiness, Big Auto wants to be more like Tesla, the world’ s undisputed EV champion. As with earlier examples of **tailgating** a rival that tries something that works , from Ford’s moving assembly line or Toyota’s just-in-time manufacturing, Teslafication of the car business will prove disruptive.
115
uświęcony tradycją *respected or valued because it has existed for a long time*
time-honoured As for sales, the established giants have no intention of dismantling the **time-honoured** dealership system. It serves useful functions in servicing, for example—as Tesla’s longr-unning struggles in this are a illustrate.
116
go
próba Training a really large system such as **go**ogle’s PaLM costs more than $ 10m a go and requires access to huge amounts of data—the more computing power and the more data the better. This raises the spectre of a technology concentrated in the hands of a small number of tech companies or governments.
117
być rozważanym
to be under consideration The policies **under consideration** include faster and more decisive reform of Taiwan’s undertrained reserve force; building distributed power and communications systems, which Chinese cyber and missile attacks could not knock out; hardening command and control systems; planning for basic goods supplies in wartime; and assigning administrative responsibilities for civil defence.
118
to flex
popisywać się, przechwalać się For loyal Dior clients around the world ready to travel again – access to the suite is initially available only to top clients, via the retail sales teams – these privileges are the ultimate IRL **flex**: “Luxury is an emotion, an experience, to share with your friends,” says Beccari. “So much is said about the metaverse and digital, but it’s far from the same thing.”
119
to make the cut
zakwalifikować się Of course, most of the screen time dwelt on iOS 16, iPadOS 16, WatchOS 9 and MacOS Ventura, the updates expected to be free this fall. Free for those of you with supported devices, that is. (Sorry iPhone 7 users, you didn’t **make the cut**.)
120
fixtures
armatura, osprzęt, urządzenie Mostly they just bought what they loved without knowing where it would go, and usually a good place in the villa revealed itself.” The De Santises commissioned the Murano glassmakers Barovier & Toso to design sconces and chandeliers for the entire villa, including six spectacular two-metre-tall **fixture**s set into the windows of the triple-height entrance hall.
121
restraining order
sądowy zakaz zbliżania się do kogoś Some Meta board members have been frustrated with Ms. Sandberg’s handling of a situation in which she helped press a U.K. tabloid to shelve an article about her former boyfriend, Activision Blizzard Inc. Chief Executive Bobby Kotick, and a 2014 temporary **restraining order** against him. The matter also became a part of the broader investigation, according to people familiar with the matter.
122
blichtr
glitz RMR exhibits little to no **glitz**, no wacky branding gurus, not even one celebrity heiress.
123
efektowny, przyciągający wzrok
eye-catching Amonth earlier BYD, a more Teslalike Chinese firm that started out making phone batteries before turning into one of the world’s biggest EV-makers, announced a nearly $500m investment in a Chinese lithium miner. It is said to have bought six mines in Africa. The terms of such deals are as opaque as the sums involved are **eye-catching**. Car bosses agree that they will become commonplace.
124
wishy-washy
chwiejny, niezdecydowany Forget **wishy-washy** stakeholderism. Mars Inc gets the balance right.
125
twierdzenie, zdanie; wniosek
proposition When E. B. Tylor’s student, Andrew Lang, pointed out how the evidence in the field contradicted the regnant English ideology which sought to make sense of it, he was blacklisted by the anthropology profession because he had destroyed one of the fundamental **propositions** of Evolutionism which puts all that is low and simple at the beginning, all that is higher and of worth being regarded only as the product of a longer or shorter process of development.
126
zaczynać wykonywać, dostawać się (do jakiegoś zawodu)
to break into The move would mark the first time that VW has created a new brand based in the U.S. VW’s leadership hopes the Scout name can help the company **break into** the hardfought and highly profitable American market for big SUVs and pickup trucks. VW hopes to eventually sell up to 250,000 Scout-branded vehicles a year in the U.S., with production set to start in 2026, the people said.
127
full stack
pełen zakres kompleksowe podejście umiejętność zbudowania czegoś od początku do końca *the entirety of a computer system or application, comprising both the front end and the back end* Doing everything under one roof is an idea both old and new. Tesla’s industrial system is at first glance an embrace of Silicon Valley’s “**full stack** ”—internalising all aspects of production, and therefore all the profits. Elon Musk, Tesla’s opinionated boss, once claimed that his company was “absurdly vertically integrated” by any standard, not just the car industry’s.
128
a dime a dozen
na pęczki (bardzo wiele) In large markets like the US, a hotel’s brand is crucial because travellers have many options and relatively few sources of reliable advice beyond online booking sites. Guidebooks and listicles about Paris are **a dime a dozen**; the same is less true for Cincinnati, Ohio or Richmond, Virginia.
129
skupić się na czymś
to laser in on something If they love music, they **laser in on** what kind of music they want to learn, and then study it. Their PFI is specific.
130
to master
kontrolować, panować (nad sytuacją); opanować (wiedzę); Evolution “soon **mastered** the mind of all Europe,”35 including the universities where anthropology departments agreed “that the figure of the sky-god must be got rid of from the earliest stages of religion, as being too high and incomprehensible.”
131
to jolt somebody into action
poderwać kogoś do działania The Taiwanese government has also been **jolted into action** by the Ukraine war. Senior officials say the government of president Tsai Ing-wen is now laserfocused on making the country more resilient to a Chinese attack.
132
przyczółek
beachhead For a company like Paramount, which plans to launch its own streaming service in India in 2023, the IPF serves as a **beachhead**. For Reliance, India’ s dominant digital platform, it is a way to engage the 400m Indians that already subscribe to its mobile network, Jio—and to get them to spend more on Reliance’s multiplying offerings.
133
to make somebody tick
kierować kimś (co tobą kieruje), napędzać kogoś, kręcić kogoś Hybrids “should be a transitory technology,” says Terrence Curtin, CEO of auto supplier TE Connectivity (TEL), while noting that Toyota will have to “play a little bit of catch up.” Ford’s chief executive, Jim Farley, who worked at Toyota from 1990 to 2007, helping launch the Toyota Tundra full-size pickup, says simply, “I don’t know what **makes them tick**.”
134
a heck of a lot of
kupa czegoś (np. forsy) Crazy standards are one thing, but unless we deliver the best guest experience we can, based on what our guests are telling us, they don’tmean a whole **heck of a lot**.”
135
on-the-ground
na miejscu *in a place where real, practical work is done* Overnight, signs that read Courtyard, Candlewood Suites and Holiday Inn Crowne Plaza came down, replaced by newly invented brand names and signage. The hotel buildings themselves and **on-the-ground** staff remained the same.
136
slick
elegancki The family enlisted San Francisco-based design firm Bamo – whose work ranges from the **slick** Capella in Bangkok to Villa Feltrinelli on neighbouring Lake Garda (a sort of Holy Grail of old-school hotel maximalism) – to shape the initial project.
137
high-powered
wpływowy MBA courses used to focus on number-crunching and business strategy. Executives must still master these skills. Yet the corporate world has changed since the MBA first became a rite of passage for **high-powered** executives.
138
to pull forward
przyspieszyć coś (zrealizować wcześniej) Then, we see contactless digital technologies that were **pulled forward** by the Covid pandemic. The convenience these technologies can deliver to end users will become a big deal.
139
supra-
nad-, ponad-, powyżej- Thus in all these attributes this exalted figure furnished primitive man with the ability to live and love, to trust and to work, the prospect of becoming the master of the world and not its slave, and the aspiration to attain to yet higher, **supra**-mundane goals beyond.
140
to fuse
łączyć; stapiać (dwie rzeczy w jedną) Just as a rapid succession of still photographs gives the sensation of movement, so trillions of binary computational decisions **fuse** into a simulacrum of fluid human comprehension and creativity that, whatever the philosophers may say, looks a lot lik e the real thing.
141
urywek, strzęp (np. konwersacji, muzyki)
snatch of something Picture a computer that could finish your sentences, using a better turn of phrase; or use a **snatch of** melody to compose music that sounds as if you wrote it (though you never would have); or solve a problem by creating hundreds of lines of computer code—leaving you to focus on something even harder.
142
wigor, radość życia
animal spirits The Optics Valley Hi-Tech Venture Capital Guidance Fund aims to combine the **animal spirits** of private capital with the industrial objectives of the state.
143
starać się dogodzić wszystkim; coś dla każdego;
to be all things to all people Toyota management doesn’t see it that way.With sport utility vehicles like the RAV4, popular sedans like the Camry, and even minivans such as the Sienna, Toyota has been able to **be all things to all people**.
144
extravaganza
duża, kosztowna impreza lub produkcja telewizyjna The indian premier league is awash with cash. CVC Capital, a European buyout firm, paid $750m for the Gujarat Titans, one of the crick et **extravaganza**’s newest teams.
145
to drown out
zagłuszyć (np. inny dźwięk) So many visitors travel the 100 miles from Manhattan by air that the tiny airport in the wealthy town of East Hampton has helicopters or planes landing or taking off every 90 seconds on some summer days. Locals say the noise disturbs their barbecues and **drowns out** conversations.
146
in the vicinity
w pobliżu Taiwan came into renewed focus as an increasingly dangerous flashpoint just days after Biden’s inauguration last year when Chinese warplanes simulated missile attacks on a US aircraft carrier sailing **in the vicinity** of the country. Over the following months, China then boosted the tempo and size of fighter jet and bomber sorties near Taiwan.
147
sądowy zakaz zbliżania się do kogoś
restraining order Some Meta board members have been frustrated with Ms. Sandberg’s handling of a situation in which she helped press a U.K. tabloid to shelve an article about her former boyfriend, Activision Blizzard Inc. Chief Executive Bobby Kotick, and a 2014 temporary **restraining order** against him. The matter also became a part of the broader investigation, according to people familiar with the matter.
148
ostrzegać, doradzać
to admonish When George Bush coined the phrase “kinder, gentler nation,” he probably didn’t know it would catch on. And on, and on, and on. In Detroit, new road signs **admonish** motorists to be “kinder, gentler, safer drivers.” In Windsor, Ontario, a strip joint advertises itself as a “kinder, gentler adult entertainment center.”
149
poderwać kogoś do działania
to jolt somebody into action The Taiwanese government has also been **jolted into action** by the Ukraine war. Senior officials say the government of president Tsai Ing-wen is now laserfocused on making the country more resilient to a Chinese attack.
150
kupa czegoś (np. forsy)
a heck of a lot of Crazy standards are one thing, but unless we deliver the best guest experience we can, based on what our guests are telling us, they don’tmean a whole **heck of a lot**.”
151
zgoda, przyzwolenie
imprimatur The Joy of GOOPING. Gwyneth Paltrow is taking her lifestyle **imprimatur** to the kitchen.
152
znaleźć równowagę
to get the balance right Forget wishy-washy stakeholderism. Mars Inc **gets the balance right**.
153
vanilla
nudny, przeciętny Sonesta’s rethink of post-pandemic travel looks a lot more like a series of tweaks than a wholesale shake-up. And compared to some of the edgier offerings at the bigger chains, the branding is relatively **vanilla**.
154
chwiejny, niezdecydowany
wishy-washy Forget **wishy-washy** stakeholderism. Mars Inc gets the balance right.
155
organizowanie przy użyciu minimalnych zasobów (np. samofinansowanie przy niewielkich zasobach)
bootstrapping Ironically, the man who made the biggest philosophical gaffe was Daniel Dennett, the Gang of Four’s only philosopher. In his book Breaking the Spell, Dennett insists the universe “perform [s] a version of the ultimate **bootstrapping** trick; it creates itself ex nihilo. Or at any rate out of something that is well-nigh indistinguishable from nothing at all.”
156
tu: gafa
blunder Hitchens referred to Dennett’s rhetorical **blunder** as a “cringe-making proposal,” but, “it perfectly encapsulates the self-satisfaction of the secularist mentality: ‘Were intelligent, informed, and rational, while religious believers are stupid, ignorant, and irrational, not at all bright like us.’”
157
wprawiający w zażenowanie
cringe-making Hitchens referred to Dennett’s rhetorical blunder as a “**cringe-making** proposal,” but, “it perfectly encapsulates the self-satisfaction of the secularist mentality: ‘Were intelligent, informed, and rational, while religious believers are stupid, ignorant, and irrational, not at all bright like us.’”
158
zbyt pewny siebie; zbyt dumny
be too big for one's boots Guidance funds have a dual aim. They are meant to counter the “disorderly expansion of capital” (Communist Party speak for China’ s consumer-internet industry getting **too big for its boots**).
159
to stumble into
natknąć się na coś; zacząć coś robić przez przypadek Manoukian, 58, is a fast walker and a faster talker. Leaving Lebanon for the US as a teenager, she studied chemistry in college and **stumbled into** hospitality after seeing a “help wanted” sign. She rose rapidly, becoming Sheraton’s youngest hotel general manager at the age of 29.
160
robić coś, a nie tylko o tym mówić; poprzeć słowa czynami
to put one's money where one's mouth is “The large brands have no skin in the game. They don’t own hotels. When they say, ‘You have to rip out your tubs and put in showers, or you have to have 24-hour room service, even if you have an empty hotel’, franchisees don’t like rules that don’t make sense,”Murray says. “When we come up with brand standards… we have to live with them. We’re **putting our money where our mouth is**.”
161
to lampoon
ośmieszyć, wykpić The “kinder and gentler” saying and Bush’s “thousand points of light” remark frequently have been **lampooned** by cartoonists and others who have poked fun at the attempt at presidential poetry. But the phrase isn’t without fans. “I think it’s probably going to be more successful than ‘Where’s the beef?’ ” said Charlie Claggett, chief creative officer for the advertising agency D’Arcy Masius Benton & Bowles in St. Louis. “Where’s the beef?” was the Wendy’s hamburger restaurant slogan co-opted during a 1984 presidential candidate debate by Democratic nominee Walter F. Mondale against then-President Ronald Reagan.
162
ethereal
ulotny Tiere is no third thing between being and non-being; if anything at all exists, however **ethereal**, it is something and therefore not nothing.
163
to foot the bill
zapłacić rachunek, uregulować rachunek, ponieść koszty As “asset light” hoteliers, Hilton, IHG and the other big chains use such standards to ensure guests receive a uniform experience. But expansive requirements – particularly for physical standards, known as ADC (architecture, design and construction) – can and do lead to resentment among building owners and franchisees who have to **foot the bills**.
164
upwards of
ponad One September afternoon in 2020, Vera Manoukian received a call from a recruiter on behalf of a hotel chain making ambitious expansion plans. Would she, the caller inquired, want to be chief operating officer of Sonesta International as it ramped up from just 58 properties to more than 1,100, with **upwards of** 100,000 rooms?
165
zaskoczyć kogoś
to make someone double-take The MacBook Air got a new look and the more powerful, battery-efficient M2 chip. It ditches the classic Air wedge for all straight edges, and there’s a new deep-blue color option. One feature that made me **double-take**: The MagSafe charging cable is back. So if you trip on your power cord, that detaches without taking your whole laptop with it.
166
zwłaszcza, choćby, bynajmniej, szczególnie
not least Although the pace of fundraising has slowed since its peak in 2016, **not least** to allow the vehicles to deploy their copious dry powder , the government’ s role has been entrenched.
167
as for
jeśli chodzi o **As for** sales, the established giants have no intention of dismantling the time-honoured dealership system. It serves useful functions in servicing, for example—as Tesla’s longr-unning struggles in this are a illustrate.
168
dodatkowy, dodawany jako dodatkowa część (do produktu)
bolt-on Carlos Tavares, chief executive of Stellantis, an ItalianAmerican giant (whose big shareholder, Exor, also owns a stake in The Economist’s parent company), has said that his cars are 85% “**bolt-on** parts”. MercedesBenz estimates its value-added split at 70/30 in favour of suppliers.
169
dim-witted
tępy, nierozgarnięty By the time the new atheism reached its apogee, public profession of atheism had become a sign of superior intelligence, as when Daniel Dennett wrote an article in the New York Times suggesting that atheists should call themselves “brights” to distinguish themselves from religious believers, who were by definition **dim-witted**.
170
papierek lakmusowy
litmus paper CHRISTINA NAJJAR, BETTER known as Tinx on Instagram and TikTok, where she has nearly 2 million followers combined, has a **litmus test**. “I always think it’s a testament, especially in L.A., how far you’ll drive for something,” she told me early this March. She lives in West Hollywood, literally over hills and far away from both of the two Goop Kitchen locations, in Santa Monica and Studio City.
171
wymazać, zatrzeć
to obliterate But after Rene Descartes’ mentor Father Marin Mersenne **obliterated** Robert Fludd in a celebrated exchange, the magical version of weaponized English cosmology launched by John Dee fell on hard times and would not revive until the time of Isaac Newton, who reinvented it as “science.”
172
crapshoot
loteria The only thing they seemed to have in common was a name he hadn’t heard of. “They don’t feel like they are big enough to have different brands,” says Marsden. “It’s a **crapshoot**.”
173
długa lista
laundry list Apple’s Worldwide Developers Conference (aka WWDC) typically kicks off with a **laundry list** of the new free features coming to iPhones, iPads, Apple Watches and Macs in the fall. In other words, software.
174
ogarniać kogoś (np. ogarnął mnie strach)
to wash over Fast’s demise is a sign of that the years-long startup boom is going through a sharp correction. Soaring inflation, supply chain chaos and the war in Ukraine are causing a wave of uncertainty to **wash over** the global economy.
175
niesystematyczny; chaotyczny
scattershot Here’s the big distinction: High performers are also working on skills that focus on what I call their primary field of interest (PFI). They aren’t **scattershot** learners. They’ve homed in on their passionate interests, and they set up activities or routines to develop skill in those areas.
176
poprawić się w czymś
to up one's game “People often compare how Apple developed its A-series chipsets on their own, and how quickly they were able to **up their game**, but in some ways a modem is more complex,” says Mr. Sangam.
177
w pełnym rozkwicie, rozwinięty (np. pąk kwiatu)
in full bloom The year 1859 saw the new development **in full bloom**: in England, a geological authority, Sir Charles Lyell revealed a new chapter in human history, hitherto concealed under the ground and its revelations extended to far-distant millennia.
178
zmieniać coś w coś
to make something into something By the government’s own reckoning, failure to mobilise private capital would **make the funds into** just another state subsidy. In practice, the role of the private sector is fuzzy and constricted.
179
kaprys, zachcianka
whim In addition to Crabit and his team, there are some 20 staffers on call to fulfil the **whims** of guests around the clock, including four sales associates at the ready for midnight shopping sprees (or any time you feel the urge). Guests have access too to the storied haute couture salons, a spacious and elegantly appointed space flanked by 10 bay windows that occupies the coveted corner position overlooking the neighbourhood dining institution, L’Avenue.
180
niespokojny; nieregularny
fitful For car bosses, that means more headaches, as they consider how best to deploy their firms’ resources and skills, without provoking a backlash from governments and unions fearful of the loss of well-paying manufacturing jobs. As a result, the sector’s Teslafication drive will be uneven and **fitful**. But the direction of travel is unmistakably Muskian.
181
to perdure
trwać wiecznie In that book, Smith took the Newtonian principles of gravity and inertia and re-baptized them as economic forces, henceforth known as self-interest and competition, thereby introducing a crippling distortion into the science of economics which has **perdured** to this day by wrenching it from its proper matrix in moral philosophy (the subject Smith taught at the University of Edinburgh) and turning it into pseudo-physics.
182
to boil down
skrócić coś (np. listę) The hotels offer few amenities to boast about, but the staff quickly become familiar faces. So the branding team **boiled down** the proposition for the range of properties, called Simply Suites, to offering rooms that have “everything you need and nothing you don’t”.
183
w pobliżu
in the vicinity Taiwan came into renewed focus as an increasingly dangerous flashpoint just days after Biden’s inauguration last year when Chinese warplanes simulated missile attacks on a US aircraft carrier sailing **in the vicinity** of the country. Over the following months, China then boosted the tempo and size of fighter jet and bomber sorties near Taiwan.
184
mandate
rozkaz, zlecenie, polecenie Spiritual growth is an odd **mandate** for business schools preparing graduates to make manna in a secular world. One such institution, HEC Paris, has nevertheless decided to send students on a trek through the French countryside to a remote village, where a Benedictine monk (a former lawyer) guides them through ethical dilemmas.
185
germane
istotny That comes with some big investments, such as $1bn to support sustainable initiatives such as renewable energy, and a policy of paying its taxes in full. But when it talks about these publicly, it is mostly because they are **germane** to its business. It does not wade into political debates, nor does it pontificate on every social issue.
186
ulotny
ethereal Tiere is no third thing between being and non-being; if anything at all exists, however **ethereal**, it is something and therefore not nothing.
187
początkowe problemy, początkowe trudności
teething troubles In 2020 VW created a separate software arm, cariad, to sidestep its slow decision-making bureaucracy. Despite **teething troubles** with the programs for its id.3 hatchback that surfaced at the end of 2019, the firm has recently said that it aims to develop most of its own software in 15 years’ time, up from about 10% now.
188
łączyć; stapiać (dwie rzeczy w jedną)
to fuse Just as a rapid succession of still photographs gives the sensation of movement, so trillions of binary computational decisions **fuse** into a simulacrum of fluid human comprehension and creativity that, whatever the philosophers may say , looks a lot lik e the real thing.
189
to wither
więdnąć; zamierać Founded in 1937, Massachusetts-based Sonesta once owned luxury hotels such as New York’s Plaza andWashington’sMayflower.When I was in college in the 1980s, the group’s pyramid-shaped Cambridge hotel was a hot place to take visiting parents (and their credit cards) for brunch. But as large hotel chains transformed into managers and marketers of stables of carefully delineated brands ranging fromposh to bare bones, Sonesta **withered**.
190
duża, kosztowna impreza lub produkcja telewizyjna
extravaganza The indian premier league is awash with cash. CVC Capital, a European buyout firm, paid $750m for the Gujarat Titans, one of the crick et **extravaganza**’s newest teams.
191
na pęczki (bardzo wiele)
a dime a dozen In large markets like the US, a hotel’s brand is crucial because travellers have many options and relatively few sources of reliable advice beyond online booking sites. Guidebooks and listicles about Paris are **a dime a dozen**; the same is less true for Cincinnati, Ohio or Richmond, Virginia.
192
dotrzeć (do jakiegoś miejsca)
to hit On the flip side, I’ve found that for those who were in poor health, starting them with good eating habits helped get them into exercise. This is because losing weight is often easier to accomplish by changes in diet than by **hitting** the gym three times a week.
193
ubrudzić sobie ręce (ciężką pracą)
to get one's hands dirty As demand for battery minerals, notably cobalt, lithium and nickel, and processing capacity continues to outstrip supply, car firms are striking deals which would have Henry Ford nodding with approval. **Getting their hands dirty** by shortcircuiting supply chains is, in the words of one former mining titan, “extraordinary”.
194
nieprzewidziany wypadek, ewentualność
contingency Although those are stock phrases China has used before, the Pentagon calls 2027 a “new milestone”. “If realised, the PLA’s 2027 modernisation goals could provide Beijing with more credible military options in a Taiwan **contingency**,” it said in its annual report on the Chinese military last year.
195
formułować, tworzyć
to frame Newton was an alchemist like Dee, but he was clever enough to disguise it by claiming that he **framed** no hypotheses. The inverse square law may be true, but it cannot serve as the basis for cosmology.
196
turn of phrase
wyrażenie, zwrot Picture a computer that could finish your sentences, using a better **turn of phrase**; or use a snatch of melody to compose music that sounds as if you wrote it (though you never would have); or solve a problem by creating hundreds of lines of computer code—leaving you to focus on something even harder.
197
popisywać się, przechwalać się
to flex For loyal Dior clients around the world ready to travel again – access to the suite is initially available only to top clients, via the retail sales teams – these privileges are the ultimate IRL **flex**: “Luxury is an emotion, an experience, to share with your friends,” says Beccari. “So much is said about the metaverse and digital, but it’s far from the same thing.”
198
ekstra, odlotowy
snazzy Gil Marsden, a documentary-filmdirector, found himself and his crew booked into three Sonestas over a short period of time. One was a bare-bones, extended-stay hotel, while the other two were full-service properties with **snazzy** ballrooms and room service.
199
on the back foot
w defensywie Yet while China’s ability to actually conduct an invasion remains unclear, the Chinese armed forces’ rapid modernisation has put its potential adversaries **on the back foot**.
200
to reckon with
liczyć się z kimś, czymś Workers of a certain age and attitude will have to **reckon with** the coming recession.
201
to up one's game
poprawić się w czymś “People often compare how Apple developed its A-series chipsets on their own, and how quickly they were able to **up their game**, but in some ways a modem is more complex,” says Mr. Sangam.
202
in full bloom
w pełnym rozkwicie, rozwinięty (np. pąk kwiatu) The year 1859 saw the new development **in full bloom**: in England, a geological authority, Sir Charles Lyell revealed a new chapter in human history, hitherto concealed under the ground and its revelations extended to far-distant millennia.
203
inspekcja
review People close to Ms. Sandberg say that while the **review** has irked her in recent months, it played no role in her decision to leave the company later this year. “Sheryl did not inappropriately use company resources in connection with the planning of her wedding,” a spokeswoman for Ms. Sandberg said last week.
204
to ink
podpisać (np. umowę) Last year Stellantis and Renault each signed deals with Vulcan Energy Resources, and GM revealed a “multimilliondollar investment” in Controlled Thermal Resources, in each case for lithium. In April Ford **inked** a deal with Lake Resources for the same mineral, while Stellantis and Mercedes entered an arrangement with Umicore, a Belgian chemicals giant, to supply cathode materials for ACC, the two carmakers’ battery joint venture.
205
natknąć się na coś; zacząć coś robić przez przypadek
to stumble into Manoukian, 58, is a fast walker and a faster talker. Leaving Lebanon for the US as a teenager, she studied chemistry in college and **stumbled into** hospitality after seeing a “help wanted” sign. She rose rapidly, becoming Sheraton’s youngest hotel general manager at the age of 29.
206
w defensywie
on the back foot Yet while China’s ability to actually conduct an invasion remains unclear, the Chinese armed forces’ rapid modernisation has put its potential adversaries **on the back foot**.
207
nudny, przeciętny
vanilla Sonesta’s rethink of post-pandemic travel looks a lot more like a series of tweaks than a wholesale shake-up. And compared to some of the edgier offerings at the bigger chains, the branding is relatively **vanilla**.
208
to run its course
dobiec końca The startup slump is only just beginning to **run its course**. Investors are warning their portfolio companies to keep enough money in the bank to last until 2025. Many firms will fail to do this and go the way of Fast.
209
animal spirits
wigor, radość życia The Optics Valley Hi-Tech Venture Capital Guidance Fund aims to combine the **animal spirits** of private capital with the industrial objectives of the state.
210
cringe-making
wprawiający w zażenowanie Hitchens referred to Dennett’s rhetorical blunder as a “**cringe-making** proposal,” but, “it perfectly encapsulates the self-satisfaction of the secularist mentality: ‘Were intelligent, informed, and rational, while religious believers are stupid, ignorant, and irrational, not at all bright like us.’”
211
zaległości (nagromadzone zaległe rzeczy do wykonania); gromadzenie się (zwłaszcza o zaległościach)
backlog Chief Executive Barry McCarthy, who took over in February, said Tuesday the cash infusion was needed because the company was thinly capitalized and loaded with costly **backlogs** of unsold bikes and treadmills.
212
mieć pierwszeństwo przed czymś, być ważniejszym od czegoś
to take precedence over something Job security will again **take precedence over** job hopping. Surging prices and a wave of layoffs would give younger workers a newfound appreciation for their paychecks.
213
to home in on
namierzać coś, trafiać na coś Here’s the big distinction: High performers are also working on skills that focus on what I call their primary field of interest (PFI). They aren’t scattershot learners. They’ve **homed in on** their passionate interests, and they set up activities or routines to develop skill in those areas.
214
to call for
wymagać Hybrids are particularly complicated, requiring both a traditional combustion engine that needs the air, fuel, and exhaust systems of a conventional automobile, and a battery-powered motor that **calls for** high-voltage electronics and a heavy battery pack.
215
to tailgate
siedzieć komuś na ogonie In both respects, control and startupiness, Big Auto wants to be more like Tesla, the world’ s undisputed EV champion. As with earlier examples of **tailgating** a rival that tries something that works, from Ford’s moving assembly line or Toyota’s just-in-time manufacturing, Teslafication of the car business will prove disruptive.
216
resentment
gniew, niechęć, frustracja As “asset light” hoteliers, Hilton, IHG and the other big chains use such standards to ensure guests receive a uniform experience. But expansive requirements – particularly for physical standards, known as ADC (architecture, design and construction) – can and do lead to **resentment** among building owners and franchisees who have to foot the bills.
217
więdnąć; zamierać
to wither Founded in 1937, Massachusetts-based Sonesta once owned luxury hotels such as New York’s Plaza andWashington’sMayflower.When I was in college in the 1980s, the group’s pyramid-shaped Cambridge hotel was a hot place to take visiting parents (and their credit cards) for brunch. But as large hotel chains transformed into managers and marketers of stables of carefully delineated brands ranging fromposh to bare bones, Sonesta **withered**.
218
proposition
twierdzenie, zdanie; wniosek When E. B. Tylor’s student, Andrew Lang, pointed out how the evidence in the field contradicted the regnant English ideology which sought to make sense of it, he was blacklisted by the anthropology profession because he had destroyed one of the fundamental **propositions** of Evolutionism which puts all that is low and simple at the beginning, all that is higher and of worth being regarded only as the product of a longer or shorter process of development.
219
to cool off
uspokoić się, ochłonąć In Europe the average deal size actually edged up a bit. Well-capitalised companies smell opportunities . As the red-hot market for tech talent **cools off**, they will find it easier and cheaper to hire.
220
to carry off
poradzić sobie z czymś Many more showy corporations aim for that under the trendy slogan of “stakeholder capitalism”. Few **carry it off** as convincingly as Mars.
221
edgy
modny; na czasie; awangardowy Sonesta’s rethink of post-pandemic travel looks a lot more like a series of tweaks than a wholesale shake-up. And compared to some of the **edgier** offerings at the bigger chains, the branding is relatively vanilla.
222
loteria
crapshoot The only thing they seemed to have in common was a name he hadn’t heard of. “They don’t feel like they are big enough to have different brands,” says Marsden. “It’s a **crapshoot**.”
223
fitful
niespokojny; nieregularny For car bosses, that means more headaches, as they consider how best to deploy their firms’ resources and skills, without provoking a backlash from governments and unions fearful of the loss of well-paying manufacturing jobs. As a result, the sector’s Teslafication drive will be uneven and **fitful**. But the direction of travel is unmistakably Muskian.
224
to take the edge off
wyluzować się; odreagować Digging through the focus groups, they found that almost everyone, even business travellers, was seeking a way to **take the edge off**. “We heard the word ‘relax’ across all of the traveller categories a shocking amount of time,” says Douglas Spitzer, Catch’s cofounder. “We never really heard that outside of a vacation in the past.”
225
trwać wiecznie
to perdure In that book, Smith took the Newtonian principles of gravity and inertia and re-baptized them as economic forces, henceforth known as self-interest and competition, thereby introducing a crippling distortion into the science of economics which has **perdured** to this day by wrenching it from its proper matrix in moral philosophy (the subject Smith taught at the University of Edinburgh) and turning it into pseudo-physics.
226
to get one's hands dirty
ubrudzić sobie ręce (ciężką pracą) As demand for battery minerals, notably cobalt, lithium and nickel, and processing capacity continues to outstrip supply, car firms are striking deals which would have Henry Ford nodding with approval. **Getting their hands dirty** by shortcircuiting supply chains is, in the words of one former mining titan, “extraordinary”.
227
laundry list
długa lista Apple’s Worldwide Developers Conference (aka WWDC) typically kicks off with a **laundry list** of the new free features coming to iPhones, iPads, Apple Watches and Macs in the fall. In other words, software.
228
to obliterate
wymazać, zatrzeć But after Rene Descartes’ mentor Father Marin Mersenne **obliterated** Robert Fludd in a celebrated exchange, the magical version of weaponized English cosmology launched by John Dee fell on hard times and would not revive until the time of Isaac Newton, who reinvented it as “science.”
229
trek
wyprawa, długa wędrówka (piesza) Spiritual growth is an odd mandate for business schools preparing graduates to make manna in a secular world. One such institution, HEC Paris, has nevertheless decided to send students on a **trek** through the French countryside to a remote village, where a Benedictine monk (a former lawyer) guides them through ethical dilemmas.
230
to frame
formułować, tworzyć Newton was an alchemist like Dee, but he was clever enough to disguise it by claiming that he **framed** no hypotheses. The inverse square law may be true, but it cannot serve as the basis for cosmology.
231
confectioner
cukiernik At a time when people needed calories at low cost, it took off . With brands like M&Ms, Mars , based since 1974 in McLean, Virginia, is now the world’s biggest **confectioner**.
232
eye-catching
efektowny, przyciągający wzrok Amonth earlier BYD, a more Teslalike Chinese firm that started out making phone batteries before turning into one of the world’s biggest EV-makers, announced a nearly $500m investment in a Chinese lithium miner. It is said to have bought six mines in Africa. The terms of such deals are as opaque as the sums involved are **eye-catching**. Car bosses agree that they will become commonplace.
233
wacky
zwariowany, odjechany RMR exhibits little to no glitz, no **wacky** branding gurus, not even one celebrity heiress.
234
drwiący, szyderczy (np. śmiech)
derisive Non-traditional investors piled into speculative startups: venture arms of large companies from Salesforce to ExxonMobil, New York hedge funds such as Coatue and Tiger Global, Wall Street buyout barons and other “tourists”, as they are **derisively** known in VC’s Silicon Valley heartland. New tech hubs mushroomed around the world, from Beijing to Bangalore.
235
funkcja; możliwość
feature “We are indeed in the midst of very large-scale and thorough discussions both among ourselves and with the Americans right now about the things we need to do,” says one person familiar with the situation. “We are exploring a range of radically different ideas for making our country resilient, to build the **features** we need in wartime.”
236
contingency
nieprzewidziany wypadek, ewentualność Although those are stock phrases China has used before, the Pentagon calls 2027 a “new milestone”. “If realised, the PLA’s 2027 modernisation goals could provide Beijing with more credible military options in a Taiwan **contingency**,” it said in its annual report on the Chinese military last year.
237
uparty, obstający przy swoim, zawzięty
opinionated Doing everything under one roof is an idea both old and new. Tesla’s industrial system is at first glance an embrace of Silicon Valley’s “full stack ”—internalising all aspects of production, and therefore all the profits. Elon Musk, Tesla’s **opinionated** boss, once claimed that his company was “absurdly vertically integrated” by any standard, not just the car industry’s.
238
armatura, osprzęt, urządzenie
fixtures Mostly they just bought what they loved without knowing where it would go, and usually a good place in the villa revealed itself.” The De Santises commissioned the Murano glassmakers Barovier & Toso to design sconces and chandeliers for the entire villa, including six spectacular two-metre-tall **fixture**s set into the windows of the triple-height entrance hall.
239
to put one's money where one's mouth is
robić coś, a nie tylko o tym mówić; poprzeć słowa czynami “The large brands have no skin in the game. They don’t own hotels. When they say, ‘You have to rip out your tubs and put in showers, or you have to have 24-hour room service, even if you have an empty hotel’, franchisees don’t like rules that don’t make sense,”Murray says. “When we come up with brand standards… we have to live with them. We’re **putting our money where our mouth is**.”
240
namierzać coś, trafiać na coś
to home in on Here’s the big distinction: High performers are also working on skills that focus on what I call their primary field of interest (PFI). They aren’t scattershot learners. They’ve **homed in on** their passionate interests, and they set up activities or routines to develop skill in those areas.
241
to wash over
ogarniać kogoś (np. ogarnął mnie strach) Fast’s demise is a sign of that the years-long startup boom is going through a sharp correction. Soaring inflation, supply chain chaos and the war in Ukraine are causing a wave of uncertainty to **wash over** the global economy.
242
to constrict
uciskać, zwężać, ograniczać swobodę By the government’s own reckoning, failure to mobilise private capital would make the funds into just another state subsidy. In practice, the role of the private sector is fuzzy and **constricted**.
243
teething troubles
początkowe problemy, początkowe trudności In 2020 VW created a separate software arm, cariad, to sidestep its slow decision-making bureaucracy. Despite **teething troubles** with the programs for its id.3 hatchback that surfaced at the end of 2019, the firm has recently said that it aims to develop most of its own software in 15 years’ time, up from about 10% now.
244
gniew, niechęć, frustracja
resentment As “asset light” hoteliers, Hilton, IHG and the other big chains use such standards to ensure guests receive a uniform experience. But expansive requirements – particularly for physical standards, known as ADC (architecture, design and construction) – can and do lead to **resentment** among building owners and franchisees who have to foot the bills.
245
derisive
drwiący, szyderczy (np. śmiech) Non-traditional investors piled into speculative startups: venture arms of large companies from Salesforce to ExxonMobil, New York hedge funds such as Coatue and Tiger Global, Wall Street buyout barons and other “tourists”, as they are **derisively** known in VC’s Silicon Valley heartland. New tech hubs mushroomed around the world, from Beijing to Bangalore.
246
kolosalny *1. clear and obvious 2. in a stark or exaggerated form*
writ large Instead of showing upward progress, the idea of God invariably showed degeneration from pristine monotheistic belief in a sky god, who was known as father and creator of the moral law, to polytheistic decadence, where gods were nothing more than humans **writ large** or demons, who stood ready to implement the corrupt desires of those who prayed to them for favors.
247
under wraps
w tajemnicy It won’t discuss strategy, however. Though the family is more open about its commitments to society, it keeps business matters tightly **under wraps**.
248
na miejscu *in a place where real, practical work is done*
on-the-ground Overnight, signs that read Courtyard, Candlewood Suites and Holiday Inn Crowne Plaza came down, replaced by newly invented brand names and signage. The hotel buildings themselves and **on-the-ground** staff remained the same.
249
blunder
tu: gafa Hitchens referred to Dennett’s rhetorical **blunder** as a “cringe-making proposal,” but, “it perfectly encapsulates the self-satisfaction of the secularist mentality: ‘Were intelligent, informed, and rational, while religious believers are stupid, ignorant, and irrational, not at all bright like us.’”
250
kierować kimś (co tobą kieruje), napędzać kogoś, kręcić kogoś
to make somebody tick Hybrids “should be a transitory technology,” says Terrence Curtin, CEO of auto supplier TE Connectivity (TEL), while noting that Toyota will have to “play a little bit of catch up.” Ford’s chief executive, Jim Farley, who worked at Toyota from 1990 to 2007, helping launch the Toyota Tundra full-size pickup, says simply, “I don’t know what **makes them tick**.”