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deck_17118804 Flashcards

(75 cards)

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1
Q

empirical approach

A

observe and measure- quantitative

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2
Q

interpretive approach

A

observe and interpret- qualititative

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3
Q

Critical thery

A

asking whose interests are advanced

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4
Q

psa

A

publis service advertisement

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5
Q

triangulation

A

using different methods to get a complete understanding

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6
Q

q methodology

A

used to systematically study ppls subjective viewpoints

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7
Q

World view 1

A

Nomothetic- communication as objectively predictable, measurable, generalizable

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8
Q

World view 2

A

Idiographic- communications as subjective, unpredictable, individual

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9
Q

Postpositive

A

the world is governed by laws and theories

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10
Q

Constructivist

A

individuals construct their own view point

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11
Q

Transformative

A

mixes research with politics

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12
Q

Pragmatism

A

focused on solutions

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13
Q

Open ended research questions

A

non directional- you want to know if there is a relationship

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14
Q

close ended

A

directional- you want to know what direction is the relationship

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15
Q

Two tailed hypotheses

A

non directional- you say there is a relationship but nothing about its type

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16
Q

one tailed hypotheses

A

directional- you say there is a relationship and what type it is, as A increases B decreases

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17
Q

Null (HO)

A

no relationship

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18
Q

Induction-

A

from observation to theory

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19
Q

Deduction

A

from theory to observation that will test the theory

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20
Q

Abduction

A

you start with the effect and you try to reason back to the possible cause

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21
Q

Ethical issues of research

A

Honesty, Confidentiality, Debriefing, (not) making generalizations, literature review, acknowledging others, appropriate language, no plagiarism

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22
Q

Judeo-Christian ethic

A

Would you participate in your own study?

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23
Q

Categorical impretive

A

a behavior is valid if it is seen as a universal rule

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24
Q

Principal of utilitarianism

A

research that hurts minority is justified if there is a greater good

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25
Veil of ignorance
you act like you do not know not to cloud your judgement
26
Nuremberg code
benefits of the research must outweight the risks
27
Belmont report
emphasizes autonomy, beneficiency and justice
28
Basic assumption peer review
person evaluating your research are qualified enough to do a similar work as yours
29
Formal review
Official boards and organizations
30
Informal review
Networking...
31
NOIR
Nominal Ordinal Interval Ratio
32
Validity
does the measure capture what we are interested in?
33
Relability
can we be sure that if we do the same study again we will get the same results
34
Content validity
judgement call
35
content of face
i think it looks ok
36
Construct validity
do i think it is theoretically ok
37
Criterion validity
does it test ok
38
Test retest reliability
repeating the research to check if the results come out the same
39
intercoder/observer reliability
two observers of the same thing at the same time record the same results
40
Likert scale
from strongly disagree to strongly agree
41
Semantic differential scale
expresses opposite ideas towards the concept
42
Population
everybody in the group you are studying
43
Sample
part of population selected for the study
44
Census
study of the entire population
45
Sampling frame
list from which the sample is drawn
46
Sample units
units selected for the study eg couples, individuals, organisations
47
Piloting
testing the sample to identify possible problems
48
Non probability sampling
Convenience, purposive, quota, snowball, volunteer
49
simple random sampling
loterry
50
stratified random
making sure all the relevant groups are included in the sample
51
Multistage cluster
moving from bigger to smaller units
52
to show that A caused B we must show:
Time order, Meaningful co-variance, Non-spuriosness
53
Multivariate analyses
3 or more variables in total
54
Factorial design
more than 2 independent variables
55
Spurious relationships
relationship found between 2 variables but not the one you've been looking for
56
External validity
can we take the findings of the research outside of the study to the general population
57
Cross sectional survey
slice of time, you ask a person once and have no reason to believe they'll change their mind over time
58
Longitudinal
surveys taken in several points over time
59
Dichotomous questions
select yer or no, can cause complications
60
Double barreled question
you ask two questions in one
61
leading questions
they lead the respondent to a certain answer
62
Framing
when you frame the question in a context that might affect the answer
63
Negative wording
people often miss the negation while reading the questions which can cause problems
64
Double negative
mix of double barreled and negative wording
65
Funnel structure
from general to detailed questions
66
inverted funned structure
from detailed to general questions
67
Branching questions
if your home has wifi go to question no. 6 if it doesn't go to questions no. 10
68
Filter questions
they filter out the responses
69
observational studies
unobtrusive measures, observing ppl without them being aware of that
70
Performance studies
studying human behaviour in performance
71
Stemming (content analysis software)
changing variations of words to its stem form
72
Lemmatization (content analysis software)
grouping words together based on their basic dictionary definition
73
Unstructured interview
letting the interviewee tell the story, no fixed questions, like a conversation, useful to explore a new area
74
Structured interview
questions are prepared and fixed, no changes possible
75
semi structed interview
topics to cover are listed, there is room for a follow up question

research (7 decks)

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