Definitions

Question 1

a good period for sellers, when prices are rising quickly

Answer 1

Price boom

Question 2

government efforts to limit price increases

Answer 2

Price controls

Question 3

a reduction in price

Answer 3

Price cut

Question 4

an increase in price

Answer 4

Price hike

Question 5

a company that is first to reduce or increase prices

Answer 5

Price leader

Question 6

label attached to goods showing the price; also means price

Answer 6

Price tag

Question 7

advertising spot on TV

Answer 7

Slot

Question 8

place on a building or by a roadside for a large advertising poster

Answer 8

Hoarding

Question 9

piece of paper with advertising or information about a product, service or event

Answer 9

Leaflet

Question 10

company which supports arts or sports event financially, partly for advertising purposes

Answer 10

Sponsor

Question 11

design of a piece of advertising

Answer 11

Layout

Question 12

letters or catalogues sent directly to the customer

Answer 12

Direct mail

Question 13

book in which goods are listed and described

Answer 13

Catalogue

Question 14

people who are expected to take notice of an advertisement

Answer 14

Target audience

Question 15

newspapers, radio and television

Answer 15

Media

Question 16

when satisfied customers recommend products

Answer 16

Word-of-mouth advertising

Question 17

in charge of producing advertisements

Answer 17

Advertising agency

Question 18

a contract to produce the advertisements for a client

Answer 18

Account

Question 19

amount of money planned to be spent on advertising

Answer 19

Advertising budget

Question 20

statement of the objectives of advertising

Answer 20

Brief

Question 21

what is to be communicated through advertising

Answer 21

Message

Question 22

choice of how, where and in what proportions to advertise

Answer 22

Media plan

Question 23

set of customers whose needs a company plans to satisfy and expose to an advertisement

Answer 23

Target market

Question 24

advertising of a particular product or service during a particular period of time

Answer 24

Advertising campaign

Question 25

favorable mentions of a product that the company doesn't pay for

Answer 25

Publicity

Question 26

one person provides all the capital, takes the profit and suffers the losses. Unlimited liability

Answer 26

Sole trader

Question 27

two or more people combine their resources. Maximal number of people is 20. Either unlimited or limited liability

Answer 27

Partnership

Question 28

a registered company with maximal number of 50 people that provide capital which is divided into shares. The shares cannot be sold on an open market to the general public

Answer 28

Private limited company (LTD)

Question 29

a registered company with maximal number of 50 people that provide capital which is divided into shares. The shares can be sold on an open market to the general public

Answer 29

Public limited company (PLC)

Question 30

firm that controls or owns production/services outside the country in which it is based

Answer 30

Multinational corporation (MNC)

Question 31

subsidiary of which at least half the share capital is owned by another company

Answer 31

Parent / Holding company

Question 32

business activity in which two or more people / organisations work together

Answer 32

Joint venture

Question 33

personal assets of owners can be taken to pay any business debts

Answer 33

Unlimited liability

Question 34

liability is limited to the amount of capital subscribed

Answer 34

Limited liability

Question 35

to create an enterprise from scratch

Answer 35

To start your own business

Question 36

to operate normally

Answer 36

To be in business

Question 37

to stop doing business permanently

Answer 37

To go out of business

Question 38

a small card with your name, address, telephone number and email address of the company you work for

Answer 38

Business card

Question 39

the hours that a shop or other business is usually open

Answer 39

Business hours

Question 40

the study of how the businesses work, especially financial and management aspects

Answer 40

Business studies

Question 41

serious and effective in the way you do things

Answer 41

Businesslike

Question 42

usually a small business run by the members of one family

Answer 42

Family business

Question 43

a large company mainly owned by one person or family

Answer 43

Business empire

Question 44

an atmosphere which encourages people to make money through their own activities and not rely on the government

Answer 44

Enterprise culture

Question 45

an area where the government encourages companies to start new business by offering them lower taxes, less paperwork and other financial advantages

Answer 45

Enterprise zone

Question 46

an economy characterized by an enterprise culture

Answer 46

Enterprise economy

Question 47

business activity owned by individuals rather than the state

Answer 47

Free (Private) enterprise

Question 48

the activity of producing, buying and selling goods and services

Answer 48

Business (uncountable)

Question 49

a company, firm or more formally a concern, that sells goods and services

Answer 49

a Business (countable)

Question 50

large companies considered together

Answer 50

Big business

Question 51

used in a positive way to talk about business, emphasizing the use of money to take risks

Answer 51

Enterprise

Question 52

a large company

Answer 52

Corporation

Question 53

organisations with social aims

Answer 53

Non-profit organisations / Charities (BrE)