Etc

Question 1

Write the opposite:
- Maximize
- Profit
- Distinction
- Retailing
- Capital-intensive
- Own
- Initial
- Liability

Answer 1

Minimize
Loss
Similarity
Wholesaling
Labour-intensive
Owe
Final
Asset

Question 2

Write the opposite:
- Minimize
- Loss
- Similarity
- Wholesaling
- Labour-intensive
- Owe
- Final
- Asset

Answer 2

Maximize
Profit
Distinction
Retailing
Capital-intensive
Own
Initial
Liability

Question 3

buyer’s market
closed market
target market
open market

market niche
market segmentation
market penetration
market share
market leader
market reforms
market forces
market pressures
market prices
market place

Question 4

• to penetrate/enter the market
• to leave/abandon/get out of the market
• to drive another company out of the market
• to dominate the market (to be the most important company selling there)
• to monopolise/corner the market (to be the only company selling there)

Question 5

Abbreviations:
PR
USP
SWOT
AICDA

Answer 5

Public relations
Unique selling proposition
Strenghts, weaknesses, opportunities, threats
Attention, interest, conviction, desire, action

Question 6

_________ to consumers
_________ consumers
_________ a new/old product
_________ sales
_________ the right image
_________ to buy
_________ a campaign
_________ money

Answer 6

appeal
attract
promote
boost
project
persuade
launch
spend

Question 7

Advertising methods:
Outdoor advertising
Point-of-sale promotion
Direct mail
Web marketing
Printed media advertising
Phone directory advertising (yellow pages)

Answer 7

competition
coupon
banner ads (on the website)
trade magazines (business to business)
consumer mag. (business to consumer)
free gift
billboard
listing
commercial
special offer
display ad
letter
poster

Question 8

Employed

Unemployed

Underemployed - when there isn’t enough work for all workers

Question 9

_____ the intention _____
_____ the extent _____
_____ the event _____
_____ terms _____
_____ return _____

Answer 9

WITH the intention OF
TO the extent OF
IN the event OF
IN terms OF
IN return FOR

Question 10

media _____
press _____
shipping _____
oil _____

movie _____
media _____
shopping _____

property _____
software _____

Answer 10

media MAGNATE
press MAGNATE
shipping MAGNATE
oil MAGNATE

movie MOGUL
media MOGUL
shopping MOGUL

property TYCOON
software TYCOON

Question 11

__________ opportunity
__________ value
__________ decisions
__________ conjectures
__________ venture
__________ a project

Answer 11

PERCIEVE opportunity
PLACE value
MAKE decisions
MAKE conjectures
START venture
UNDERTAKE a project