Definitions Flashcards
Definitively identify the powers of persuasion tactics: 1. Emotional Triggers 2. Cognitive Bias 3. Framing Techniques 4. Storytelling 5. Relatability 6. Data & Facts (73 cards)
Question: What is the definition of Fear of Missing Out (FOMO)?
Answer: An Emotional Trigger that drives people to act quickly to avoid missing out on opportunities, experiences or events that other people are enjoying
Question: What is the definition of Urgency?
Answer: An Emotional Trigger that motivates people to act quickly by creating the perception that time is running out.
Question: What is the definition of Nostalgia?
Answer: An Emotional Trigger that leverages positive memories and experiences from the past to evoke warmth and familiarity.
Question: What is the definition of Desire/Envy?
Answer: An Emotional Trigger that leverages people’s longing for what they lack - whether possessions, status, or achievement
Question: What is the definition of Hope/Inspiration?
Answer: An Emotional Trigger that motivates people by focusing on the possibility of a better future.
Question: What is the definition of Guilt?
Answer: An Emotional Trigger that motivates action by making people feel responsible or regretful for not acting.
Question: What is the definition of Belonging?
Answer: An Emotional Trigger that taps into people’s desire to feel part of a group or community.
Question: What is the definition of Curiosity?
Answer: An Emotional Trigger that leverages people’s natural desire to uncover secrets
Question: What is the definition of Empathy?
Answer: An Emotional Trigger that builds trust and connection by acknowledging and understanding someone’s struggles or emotions.
Question: What is the definition of Pride?
Answer: An Emotional Trigger that motivates people by recognizing and celebrating their achievements or milestones.
Question: What is the definition of Relief?
Answer: An Emotional Trigger that motivates action by offering a solution to a problem that causes stress or discomfort.
Question: What is the definition of Excitement?
Answer: An Emotional Trigger that captures attention and motivates action by creating a sense of energy, thrill, or anticipation.
Question: What is the definition of Love/Affection?
Answer: An Emotional Trigger that motivates action by appealing to emotional bonds, relationships, and the desire to care for others.
Question: What is the definition of Social Proof?
Answer: A Cognitive Bias where people adopt behaviours or beliefs based on the actions of others, especially those they perceive as similar or credible.
Question: What is the definition of Authority?
Answer: A Cognitive Bias where people trust and defer to experts, leaders, or authoritative figures.
Question: What is the definition of Scarcity?
Answer: A Cognitive Bias where people perceive something as more valuable when it’s limited in quantity or time.
Question: What is the definition of Anchoring?
Answer: A Cognitive Bias where people rely heavily on the first piece of information they receive (the “anchor”) when making decisions.
Question: What is the definition of Reciprocity?
Answer: A Cognitive Bias where people feel compelled to return favours or kindness.
Question: What is the definition of Loss Aversion?
Answer: A Cognitive Bias where people are more motivated to avoid losses than to achieve equivalent gains.
Question: What is the definition of Bandwagon Effect?
Answer: A Cognitive Bias where people adopt behaviours. beliefs. or trends because others are doing it.
Question: What is the definition of Confirmation Bias?
Answer: A Cognitive Bias where people seek out information that confirms their existing beliefs and ignore or dismiss evidence that contradicts them.
Question: What is the definition of Endowment Effect?
Answer: A Cognitive Bias where people value things more once they own them or feel a sense of ownership.
Question: What is the definition of Problem-Solution Framing?
Answer: A Framing Technique that presents a problem your audience faces then offers your solution as the resolution.
Question: What is the definition of Before-After Framing?
Answer: A Framing Technique showing a transformation from problematic state to improved state.