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Emotional Triggers Flashcards

These evoke specific emotions to engage the audience (133 cards)

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1
Q

Question: What is the definition of Fear of Missing Out (FOMO)?

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Answer: People are driven by the fear missing out on opportunities, experiences, or events that others are enjoying.

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2
Q

Question: What are the emotional drivers of Fear of Missing Out (FOMO)?

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Answer:
1. Anxiety: Worry about being left behind or excluded.
2. Regret: Fear of not taking action sooner.
3. Desire for Inclusion (Belonging): Wanting to feel part of a group or trend.

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3
Q

Question: How can you exploit and create Fear of Missing Out (FOMO) (Hint: 4 points)?

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Answer:
Emphasize opportunities or experiences that others are already enjoying.
1. Highlight scarcity (“Only 5 spots left”).
2. Create urgency (“don’t miss your chance”).
3. Appeal to exclusivity (“exclusive workshop”).
Example: “Join thousands of happy customers who are already benefiting from this offer!”

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4
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Question: What is the hack for Fear of Missing Out (FOMO)?

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Answer: “X people are enjoying Y. Don’t miss out!”

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5
Q

Question: Why does Fear of Missing Out (FOMO) work?

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Answer: It creates or motivates urgency to act, driven by the awareness other people are enjoying or benefiting from an event, experience, or opportunity so that they can avoid negative feelings (i.e. feeling left out).

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6
Q

Question: What are the applicational tips for Fear of Missing Out (FOMO)?

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Answer:
1. Use countdown timers for limited-time offers. (e.g. “1 hour left for early bird sales!”)
2. Show social proof (e.g. 500 people have signed up!”)
3. Emphasise exclusivity (e.g. “For VIP members only)

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7
Q

What Cognitive Bias Exploits are used with FOMO (Hint: 3 points)

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  1. Social Proof
  2. Scarcity
  3. Bandwagon Effect
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8
Q

Question: What is the definition of Urgency?

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Answer: A psychological tactic that motivates people to act quickly by creating the perception that time is running out.

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9
Q

Question: What is the key idea of Urgency?

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Answer: People are motivated to take immediate action when they feel they might miss out.

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10
Q

Question: What are the emotional drivers of Urgency?

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Answer:
1. Pressure: The stress of needing to act quickly.
2. Immediacy: The sense that the opportunity is available right now.
3. Fear of Losing Out: The anxiety of missing a valuable opportunity.

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11
Q

Question: Why does Urgency work?

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Answer: It creates a clear time constraint and emotional pressure that pushes immediate action without overthinking. It leverages the fear of losing out.
Example: “Hurry! Sale expires in 1 hour - buy now before it ends!”

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12
Q

Question: How can you exploit and create Urgency (Tactics)?

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Answer:
1. Include deadlines (e.g. “Offer ends at midnight”).
2. Use countdowns (e.g., “Only 3 hours left!”).
3. Highlight scarcity (e.g., “Limited stock available”).
Example: “Last chance to save 50%—offer ends tonight!”

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13
Q

Question: What is the hack for Urgency? (Hint: 3 hacks)

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Answer:
1. “You have X time to act on Y!” or
2. “Only X left! - Offer expires in Y time” or
3. “X ends Y time”
Example: “Sale ends tonight at midnight—grab your favorites before they’re gone!”

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14
Q

Question: What are the applicational tips for Urgency?

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Answer:
1. Add countdown timers to websites or emails.
2. Emphasise time sensitive opportunities (e.g. “Only available today!”)
3. Create scarcity (e.g., “Only 10 left at this price!”).

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15
Q

Question: What is the difference between Fear Of Missing Out (FOMO) and Urgency?

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Answer: FOMO is about missing what others have, while Urgency is about missing out due to time or scarcity.

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16
Q

Question: What is the definition of Nostalgia?

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Answer: A psychological tactic that leverages positive memories and experiences from the past to evoke warmth and familiarity.

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17
Q

Question: What is the key idea of Nostalgia?

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Answer: People are drawn to things that remind them of happier or simpler times.

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18
Q

Question: What are the emotional drivers of Nostalgia?

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Answer:
1. Warmth: A comforting feeling associated with positive memories.
2. Sentimentality: Emotional attachment to the past.
3. Longing for the Past: A desire to relive or reconnect with earlier times.

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19
Q

Question: How can you exploit and create Nostalgia (Tactics)?

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Answer:
Highlight past experiences, trends, or cultural touchstones that resonate with your audience.
1. Reference popular culture (e.g. trends, music, or events from a specific era.)
2. Use visuals, sounds, or language that evoke the past.
3. Focus on universal experiences (e.g. childhood, holidays, or family traditions).
Example: “Relive the joy of summer vacations with our vintage-inspired designs.”

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20
Q

Question: What visual tools can you use to evoke Nostalgia (the past or an era) (Hint: 6 points)?

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Answer:
1. Colour palettes,
2. Typography,
3. Iconic imagery,
4. Archival footage or photos,
5. Pop culture references: Well-known characters, logos, or trends from movies, TV shows, or toys (e.g., Pac-Man, Walkmans, or VHS tapes),
6. Grainy or Overexposed effects (Filters): Mimic the look of the era to create a sense of age.

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21
Q

Question: What sound tools can you use to evoke Nostalgia (the past or an era) (Hint: 4 points)?

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Answer:
1. Music (e.g. 60s rock or 2000s hip-pop)
2. Sound effects (e.g. dial-up internet, vinyl crackles, or old video game beeps.)
3. Voice Styles: Use voice overs with retro radio or TV ad styles (e.g. the upbeat, exaggerated tone of 1950s commercials.)
4. Jingles or Slogans: Repurpose or recreate catchy jingles from the past that people might remember.

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22
Q

Question: What language tools can you use to evoke Nostalgia (the past or an era)? (Hint: 5 points)

A

Answer:
1. Slang and Catchphrases,
2. Storytelling: Share personal or collective stories that highlight shared experiences,
3. Nostalgic Branding: Reference iconic brands, products, or events (e.g., “Saturday morning Disney channel” or “Mr. Video”),
4. Sentimental Tone: Emotional language that emphasises the tone of the era (e.g. comfort, simplicity, and joy of childhood.),
5. Contrast with the Present.

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23
Q

Question: What are Universal Experiences examples of Nostalgia? (Hint: 8 points)

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Answer:
1. Childhood Memories: Toys, games, cartoons, TV shows, school days (e.g. LEGO, Disney classics.)
2. Family & Home: Family gatherings, parental comfort, childhood home (e.g. holidays, home-cooked meals, neighbourhood.)
3. Music & Pop Culture: Songs, movies, shows, fashion trends (e.g. Star Wars, Beatles, neon colours.)
4. Traditions: Holiday celebrations, seasonal activities, festive foods (e.g. Christmas, going to the beach, Easter chocolates.)
5. Technology: Outdated technology, first devices, analog experiences (e.g. floppy disks, first gaming console, writing letters.)
6. Food & Drink: Comfort foods, sweets, snacks, family recipes (e.g. homemade soup, chocolate bars, generational recipes.)
7. Social & Cultural Events: Historical moments, community gatherings, rites of passage (e.g. moon landing, festivals, matriculation.)
8. Shared Human Experiences: Firsts, Innocence, Simplicity, Loss, Change (e.g. first love, simpler life, changing places)

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24
Q

Question: Why would you want to exploit Nostalgia?

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Answer: To connect with people’s emotions and create a sense of comfort.
Example: “Remember the joy of Saturday morning cartoons? Relive that feeling with our retro collection.”

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25
Question: What is the hack for Nostalgia?
Answer: "Remember when…?".
26
Question: Why does Nostalgia work?
Answer: It immediately transports people back to a specific moment or experience. Example: "Remember when mixtapes were the ultimate gift? Recreate that magic with our custom playlist service."
27
Question: Why does this example, "Remember the joy of Saturday morning cartoons? Relive that feeling with our retro collection." work?
Answer: 1. Evokes a shared cultural memory ("Saturday morning cartoons"). 2. Creates an emotional connection ("joy"). 3. Offers a way to relive the experience ("retro collection").
28
Question: What is the definition of Desire/Envy?
Answer: A psychological tactic that leverages people’s longing for what they lack - whether possessions, status, or achievements.
29
Question: What is the key idea of Desire/Envy?
Answer: People are motivated by the desire to attain similar outcomes or lifestyles.
30
Question: Why does Desire/Envy work? (Hint: 2 points)
Answer: 1. It inspires action to push people to strive for what they perceive as valuable or desirable or 2. Desire to possess what others have. Example: "Want the freedom to travel the world? Here’s how you can make it happen."
31
Question: What are the emotional drivers of Desire/Envy?
Answer: 1 .Yearning: A strong desire to achieve or possess something. 2. Admiration: Respect or awe for someone else’s success or lifestyle. 3. Jealousy: A tinge of envy that motivates action to close the gap.
32
Question: How can you exploit and create Desire/Envy (Tactics)?
Answer: Highlight aspirational outcomes, lifestyles, or achievements that others are enjoying. 1. Use testimonials or success stories to demonstrate what’s possible. 2. Highlight the benefits of achieving the desired outcome. 3. Use visuals or language that evoke a sense of aspiration. Example: "Join the thousands who’ve transformed their lives with our program!"
33
Question: What is the hack for Desire/Envy? (Hint: 2 points)
Answer: 1. "Others have X - Want what they have?" 2. "Want X? Here's how you can have it".
34
Question: Why does this example of Desire/Envy "Imagine waking up to a life of freedom and adventure. This is how you can make it happen." work?
Answer: 1. Paints an aspirational picture ("life of freedom and adventure"). 2. Creates a sense of possibility ("this is how you can make it happen"). 3. Appeals to the desire for a better lifestyle.
35
Question: What are the applicational tips for Desire/Envy?
Answer: 1. Showcase success stories or case studies. 2. Use aspirational imagery (e.g.. luxury, travel, or achievement). 3. Highlight the gap between the current state and the desired outcome. Example: A fitness brand showing before-and-after photos to inspire transformation.
36
Question: What is the best practice for Desire/Envy?
Answer: Focus on inspiring and empowering your audience rather than creating feelings of inadequacy.
37
Question: What Cognitive Bias Exploits are used with Desire/Envy?
Answer: 1. Social Proof 2. Bandwagon Effect 3. Confirmation Bias
38
Question: What is the definition of Hope/Inspiration?
Answer: A psychological tactic that motivates people by focusing on the possibility of a better future.
39
Question: What is the key idea of Hope/Inspiration?
Answer: People are driven by optimism and the belief that positive change is achievable.
40
Question: Why does Hope/Inspiration work?
Answer: It inspires action by taking steps towards a better future by visualising and focusing on what could be rather than what is. Example: "Imagine a better version of yourself—healthier. happier. and more confident. Start today."
41
Question: How can you exploit Hope/Inspiration?
Answer: Highlight the potential for positive outcomes and the steps needed to achieve them. Example: "Transform your life with our proven system—start your journey today!"
42
Question: What are the emotional drivers of Hope/Inspiration?
Answer: 1. Optimism: A positive outlook on what’s possible. 2. Motivation: The drive to take action toward a better future. 3. Sense of Possibility: The belief that change is within reach.
43
Question: How can you create Hope/Inspiration (Tactics)?
Answer: 1. Use storytelling and framing techniques to illustrate the journey from current struggles to future success. 2. Highlight the benefits of achieving the desired outcome. 3. Use aspirational language and visuals to evoke a sense of possibility. Example: "Imagine a life where you wake up excited and fulfilled every day. That life is possible."
44
Question: What is the hack for Hope/Inspiration?
Answer: "Imagine a better X."
45
Question: What are the applicational tips for Hope/Inspiration?
Answer: 1. Share success stories or testimonials to show what’s possible. 2. Use aspirational visuals (e.g.. happy families. thriving careers. or personal achievements). 3. Focus on the journey and the steps needed to achieve the desired outcome. Example: A nonprofit organization showing how donations can create a brighter future for communities in need.
46
Question: What is the best practice for Hope/Inspiration?
Answer: Inspire hope while being transparent about the effort and steps required to achieve the desired outcome.
47
Question: What is the definition of Guilt?
Answer: A psychological tactic that motivates action by making people feel responsible or regretful for not acting.
48
Question: What is the key idea of Guilt?
Answer: People are driven to act with urgency when they feel they’ve missed opportunities or neglected responsibilities.
49
Question: Why does Guilt work?
Answer: It highlights the barrier (X) and the desired outcome (Y). creating a sense of responsibility to act. Example: "Don’t let fear stop you from achieving your dreams. Start today."
50
Question: Why would you want to exploit Guilt?
Answer: To compel people to take action by emphasizing their responsibility or regret.
51
Question: How can you exploit Guilt?
Answer: Highlight missed opportunities, neglected responsibilities, or the consequences of inaction. Example: "Don’t wait until it’s too late—take control of your health today!"
52
Question: What are the emotional drivers of Guilt?
Answer: 1. Remorse: Regret for not having acted sooner. 2. Responsibility: A sense of duty or obligation to act. 3. Need to Make Amends: The desire to correct past inaction or mistakes.
53
Question: How can you create Guilt (Tactics)?
Answer: 1. Emphasize the consequences of inaction (e.g.. "What will happen if you don’t act now?"). 2. Use language that evokes regret (e.g.. "Don’t let this chance slip away"). 3. Focus on the responsibility to oneself or others (e.g.. "Your family deserves the best"). Example: "You’ve put this off long enough—it’s time to take action."
54
Question: What is the hack for Guilt?
Answer: "Don’t let X stop you from achieving Y."
55
Question: What are the applicational tips for Guilt?
Answer: 1. Emphasize the consequences of inaction (e.g.. "What will you miss out on if you don’t act?"). 2. Use storytelling to illustrate the impact of past inaction. 3. Appeal to responsibility (e.g.. "Your future self will thank you"). Example: A charity campaign saying. "Every day you wait. another child goes hungry. Donate today."
56
Question: What is the best practice for Guilt?
Answer: Use guilt sparingly and focus on empowering people to take positive action.
57
Question: What is the definition of Belonging?
Answer: A psychological tactic that taps into people’s desire to feel part of a group or community.
58
Question: What is the key idea of Belonging?
Answer: People are motivated by the need for acceptance, connection, and shared identity.
59
Question: Why does Belonging work?
Answer: It encourages participation or engagement, driving people to seek out groups where they feel understood and accepted. Example: "Join the community of innovators shaping the future. Your ideas belong here."
60
Question: How can you exploit Belonging?
Answer: Emphasize the benefits of being part of a group or community. Example: "Join a community of passionate learners and grow together!"
61
Question: What are the emotional drivers of Belonging?
Answer: 1. Acceptance: The desire to be welcomed and valued by others. 2. Connection: The need to form meaningful relationships with like-minded people. 3. Shared Identity: The sense of being part of something bigger than oneself.
62
Question: What is the common belief of Belonging (Nuance)?
Answer: Create a sense of community or shared identity to foster belonging.
63
Question: How can you create Belonging (Tactics)? (Hint: 4 points)
Answer: 1. Highlight shared values. goals. or experiences. 2. Use inclusive language (e.g.. "we." "us." "our"). 3. Showcase testimonials or stories from existing members. 4. Use Social Proof to highlight size and success of the community (e.g. "Thousands of people have transformed their lives using our solution.") Example: "Our community is built on trust. support. and shared success—join us today."
64
Question: What is the hack for Belonging?
Answer: "Join the community."
65
Question: What are the applicational tips for Belonging?
Answer: 1. Create exclusive groups or forums for members. 2. Use visuals that show people connecting or collaborating. 3. Highlight the unique identity or values of the community. Example: A fitness brand saying. "Join our tribe of health enthusiasts and achieve your goals together."
66
Question: What is the best practice for Belonging?
Answer: Foster inclusivity and ensure the community is welcoming to all who share its values.
67
Question: What is the definition of Curiosity?
Answer: A psychological tactic that leverages people’s natural desire to uncover secrets, solve mysteries, or learn something new.
68
Question: What is the key idea of Curiosity?
Answer: People are motivated by the need to satisfy their intrigue or fill knowledge gaps.
69
Question: Why would you want to exploit Curiosity?
Answer: To capture attention and drive engagement.
70
Question: Why does Curiosity work?
Answer: It immediately creates intrigue and compels people to seek answers. Example: "What’s the secret to doubling your productivity? Click to find out."
71
Question: How can you exploit Curiosity?
Answer: Tease information or create a sense of mystery or unanswered question that compels people to seek answers. Example: "Discover the hidden strategy that top performers use to succeed."
72
Question: What are the emotional drivers of Curiosity?
Answer: 1. Intrigue: A strong desire to learn or know more. 2. Suspense: The tension of not knowing what comes next. 3. Need to Know: The drive to fill gaps in knowledge or understanding.
73
Question: How can you create Curiosity (Tactics)?
Answer: 1. Use open loops (e.g.. "You won’t believe what happens next"). 2. Ask thought-provoking questions (e.g.. "What’s the one thing you’re missing?"). 3. Hint at hidden knowledge or secrets (e.g.. "The truth might surprise you"). Example: "What’s the one thing standing between you and success? The answer might shock you."
74
Question: What is the hack for Curiosity?
Answer: "What’s the secret?"
75
Question: What are the applicational tips for Curiosity?
Answer: 1. Use headlines or subject lines that tease information (e.g.. "You’ll never guess what happened next"). 2. Create cliffhangers in videos, articles, or emails. 3. Offer just enough information to pique interest but withhold the full answer. Example: A newsletter saying. "The surprising truth about weight loss—read more to find out."
76
Question: What is the definition of Empathy?
Answer: A psychological tactic that builds trust and connection by acknowledging and understanding someone’s struggles or emotions.
77
Question: What is the key idea of Empathy?
Answer: People feel valued and supported when their experiences are recognized.
78
Question: What are the emotional drivers of Empathy?
Answer: 1. Compassion: A desire to show care and support. 2. Understanding: The feeling of being seen and heard. 3. Emotional Connection: A sense of shared experience or solidarity.
79
Question: Why would you want to exploit Empathy?
Answer: To create a sense of understanding and emotional connection, which fosters trust and loyalty.
80
Question: Why does Empathy work?
Answer: It creates a sense of shared experience and reduces feelings of isolation. Example: "Struggling to stay consistent? We’ve all been there. Here’s how to get back on track."
81
Question: How can you exploit Empathy?
Answer: Acknowledge challenges, struggles, or emotions that your audience can relate to. Example: "We know how hard it can be to stay motivated—let us help you."
82
Question: How can you create Empathy (Tactics)?
Answer: 1. Use language that validates emotions (e.g.. "It’s okay to feel this way"). 2. Share relatable stories or experiences. 3. Offer support or solutions without judgment. Example: "Starting something new can feel overwhelming—we’re here to guide you every step of the way."
83
Question: What is the hack for Empathy?
Answer: "We’ve all been there."
84
Question: What are the applicational tips for Empathy?
Answer: 1. Use testimonials or stories that reflect your audience’s experiences. 2. Address pain points with compassion and understanding. 3. Offer solutions that show you genuinely care about their well-being. Example: A mental health app saying. "Feeling overwhelmed? You’re not alone. Let’s take the first step toward calm together."
85
Question: What is the best practice for Empathy?
Answer: Use empathy authentically to build trust and provide meaningful support.
86
Question: What is the definition of Pride?
Answer: A psychological tactic that motivates people by recognizing and celebrating their achievements or milestones.
87
Question: What is the key idea of Pride?
Answer: People are driven by the desire to feel accomplished and valued.
88
Question: Why would you want to exploit Pride?
Answer: To encourage action or reinforce positive behavior by acknowledging success.
89
Question: How can you exploit Pride?
Answer: Highlight achievements. milestones. or progress to make people feel valued. Example: "You’ve reached a new milestone—celebrate your progress and keep going!"
90
Question: What are the emotional drivers of Pride?
Answer: Accomplishment: The satisfaction of achieving a goal or milestone. Self-Worth: The feeling of being valued and recognized for one’s efforts. Satisfaction: The joy of seeing hard work pay off.
91
Question: What is the common belief of Pride (Nuance)?
Answer: Celebrate achievements or milestones to foster pride and motivation.
92
Question: How can you create Pride (Tactics)?
Answer: Use personalized messages to acknowledge individual efforts. Highlight progress. no matter how small (e.g.. "Look how far you’ve come!"). Create opportunities for recognition (e.g.. awards. badges. or shoutouts). Example: "Your dedication has paid off—take pride in what you’ve accomplished!"
93
Question: What is the hack for Pride?
Answer: Use the phrase "You’ve earned this." to trigger pride.
94
Question: Why does Pride work?
Answer: It validates effort and reinforces the value of hard work. Example: "You’ve earned this moment of recognition—celebrate your success!"
95
Question: What is an example of Pride?
Answer: "You’ve worked so hard to get here—take a moment to celebrate how far you’ve come."
96
Question: Why does this example work?
Answer: 1. Acknowledges effort ("you’ve worked so hard"). 2. Celebrates progress ("how far you’ve come"). 3. Encourages reflection and pride ("take a moment to celebrate").
97
Question: What are the applicational tips for Pride?
Answer: 1. Create milestone-based rewards or recognition programs. 2. Use visuals or stories to showcase achievements (e.g.. before-and-after transformations). 3. Encourage sharing of successes to build a culture of celebration. Example: A fitness app saying. "You’ve hit 30 workouts this month—celebrate your consistency and keep pushing!"
98
Question: What is the definition of Relief?
Answer: A psychological tactic that motivates action by offering a solution to a problem that causes stress or discomfort.
99
Question: What is the key idea of Relief?
Answer: People are drawn to solutions that alleviate pain, worry, or frustration.
100
Question: Why would you want to exploit Relief?
Answer: To encourage seeking immediate relief by addressing a specific problem or pain point.
101
Question: How can you exploit Relief?
Answer: Highlight the problem and present your solution as the answer. Example: "Struggling with sleepless nights? Our solution can help you rest easy."
102
Question: What are the emotional drivers of Relief?
Answer: 1. Comfort: The desire to feel at ease or free from stress. 2. Release: The need to let go of tension or worry. 3. Easing of Stress: The relief that comes from solving a problem.
103
Question: How can you create Relief (Tactics)?
Answer: 1. Clearly define the problem your audience is facing. 2. Present your solution as simple, effective, and accessible. 3. Use language that emphasizes ease and comfort (e.g. "quick fix." "stress-free"). Example: "Say goodbye to clutter with our easy-to-use organizing system."
104
Question: What is the hack for Relief?
Answer: "Finally. a solution."
105
Question: Why does Relief work?
Answer: It positions your offering as the long-awaited answer to a persistent problem. Example: "Finally. a solution to your budgeting struggles—start saving today."
106
Question: What are the applicational tips for Relief?
Answer: 1. Address specific pain points your audience faces. 2. Use testimonials or case studies to show how your solution works. 3. Emphasize the ease and effectiveness of your solution. Example: A skincare brand saying. "Struggling with acne? Our proven formula clears breakouts fast."
107
Question: What is the definition of Excitement?
Answer: A psychological tactic that captures attention and motivates action by creating a sense of energy. thrill. or anticipation.
108
Question: What is the key idea of Excitement?
Answer: People are drawn to experiences that feel dynamic. fun. or exhilarating.
109
Question: Why would you want to exploit Excitement?
Answer: To energize your audience and inspire them to take action.
110
Question: How can you exploit Excitement?
Answer: Highlight thrilling. joyful. or high-energy experiences. Example: "Experience the thrill of a lifetime—don’t miss out!"
111
Question: What are the emotional drivers of Excitement?
Answer: Anticipation: The excitement of looking forward to something. Enthusiasm: A strong sense of eagerness or interest. Joy: The happiness that comes from engaging in something fun or thrilling.
112
Question: Why do the emotional drivers for Excitement work?
Answer: These emotions create a positive. high-energy mindset that drives action.
113
Question: What is the common belief of Excitement (Nuance)?
Answer: Use energetic language and visuals to spark enthusiasm and anticipation.
114
Question: How can you create Excitement (Tactics)?
Answer: Use action-oriented words (e.g.. "discover." "explore." "unleash"). Incorporate vibrant visuals or dynamic designs. Highlight the fun or thrilling aspects of the experience. Example: "Unleash your inner adventurer and explore the unknown!"
115
Question: What is the hack for Excitement?
Answer: Use the phrase "Get ready for X!" to trigger excitement.
116
Question: Why does Excitement work?
Answer: It builds anticipation and primes people for an exciting experience. Example: "Get ready for the most electrifying event of the year!"
117
Question: What is an example of Excitement?
Answer: "Get ready for the adventure of a lifetime—your journey starts now!"
118
Question: Why does this example work?
Answer: Creates anticipation ("get ready for the adventure of a lifetime"). Encourages immediate action ("your journey starts now"). Appeals to the thrill of new experiences.
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Question: What are the applicational tips for Excitement?
Answer: Use countdowns or teasers to build anticipation. Highlight the unique. fun. or thrilling aspects of your offering. Use vibrant visuals. bold colors. and dynamic language. Example: A travel company saying. "Pack your bags for the ultimate getaway—adventure awaits!"
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Question: What is the definition of Love/Affection?
Answer: A psychological tactic that motivates action by appealing to emotional bonds. relationships. and the desire to care for others.
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Question: What is the key idea of Love/Affection?
Answer: People are driven by the warmth and connection they feel toward others.
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Question: Why would you want to exploit Love/Affection?
Answer: To inspire action by emphasizing emotional connections.
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Question: How can you exploit Love/Affection?
Answer: Highlight the importance of relationships and the joy of giving or caring for others. Example: "Make their day unforgettable with a gift that shows how much you care."
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Question: What are the emotional drivers of Love/Affection?
Answer: Warmth: The comforting feeling of love and care. Connection: The bond between individuals. Emotional Bonding: The desire to strengthen relationships.
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Question: Why do the emotional drivers for Love/Affection work?
Answer: These emotions drive people to act in ways that nurture and celebrate their relationships.
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Question: What is the common belief of Love/Affection (Nuance)?
Answer: Appeal to emotional bonds or relationships to create a sense of connection.
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Question: How can you create Love/Affection (Tactics)?
Answer: Use language that emphasizes care and thoughtfulness (e.g.. "because they matter"). Highlight the emotional impact of actions (e.g.. "make them feel special"). Showcase relationships in visuals or storytelling. Example: "Celebrate the moments that bring you closer together."
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Question: What is the hack for Love/Affection?
Answer: Use the phrase "Because you deserve it." to trigger feelings of love and affection.
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Question: Why does Love/Affection work?
Answer: It validates the recipient’s worth and appeals to self-love or care for others. Example: "Treat yourself to something special—because you deserve it."
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Question: What is an example of Love/Affection?
Answer: "Show your loved ones how much you care with a gift that’s as unique as they are."
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Question: Why does this example work?
Answer: Appeals to emotional bonds ("loved ones"). Highlights thoughtfulness ("a gift that’s as unique as they are"). Encourages action ("show how much you care").
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Question: What are the applicational tips for Love/Affection?
Answer: Focus on relationships (e.g.. family. friends. partners). Use visuals that evoke warmth and connection (e.g.. hugs. smiles. shared moments). Emphasize the emotional value of your product or service. Example: A jewelry brand saying. "Celebrate your love with a symbol that lasts forever."
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Question: What is the best practice for Love/Affection?
Answer: Use love/affection authentically to celebrate and strengthen genuine connections.

Powers of Persuasion (3 decks)

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