definitions

Question 1

visual language

Answer 1

a system of communication that uses visual elements to convey meaning and information (how an idea is communicated)

Question 2

aesthetic appeal

Answer 2

who was the designer trying to connect with and what sort of emotional connection were they seeking from the audience
- look
- style
- visual qualities

Question 3

functionality

Answer 3

visual language in design enhances functionality, improves understanding, and fulfils the purpose of the design
- what has the designer done to fulfil its purpose?

Question 4

analysing

Answer 4

examining the design
looking at things like the design elements and principles to understand how they function and react
- to aid in the designs purpose

Question 5

evaluate

Answer 5

an extension off analysing
judges the effectiveness and impact of a design

Question 6

comparative analysis

Answer 6

1. identify the similarities between designs (colour, typography, elements)
2. identify differences between designs (style, functionality, elements)
3. include purpose, context and audience

Question 7

pmi analysis

Answer 7

plus, minus and interesting
- positive aspects
- negative aspects
- unique or interesting aspects

Question 8

swot analysis

Answer 8

strengths, weaknesses, opportunities, threats
- positive aspects
- negative aspects
- how could the design be improved
- what may threaten the design (aging, copies)

Question 9

design context

Answer 9

where is or would a design be found