typography conventions Flashcards
1
Q
conventions
A
- kerning
- tracking
- leading
- word spacing
2
Q
kerning
A
the individual spacing between letters or characters
(A V - normal, AV - tight, A V - loose)
3
Q
tracking
A
the uniform spacing between letters in a block of text
(T R A C K I N G)
4
Q
leading
A
the vertical (upright) spacing between text, from top to bottom
(a vs A)
5
Q
word spacing
A
the distance between words in a text
