Design Principles

Question 1

Figure ground

Answer 1

Figure and ground work together to establish visual information.
Figure refers to components that are visually dominant
Dp

Question 2

Cropping

Answer 2

An image is modified by selecting an area of interest to emphasise
Dp

Question 3

Porpoption

Answer 3

The comparative relationship between size of components

Dp

Question 4

Pattern

Answer 4

The repetition or alteration of one or more visual components
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Question 5

Hierarchy

Answer 5

Visual information arranged in order of importance. Attention is draw to most important information using scale, contrast or colour
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Question 6

Contrast

Answer 6

Employs opposite qualities, difference within an image and visual tension
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Question 7

Scale

Answer 7

Relative sizes of a similar object or same object

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Question 8

Balance two types

Answer 8

Symmetrical when components are mirrored on the axis
Asymmetrical when components of carrying size and weight are placed off centre.
Dp