Design Principles and Elements Flashcards
helps to enhance, direct and create movement
Lines
a strong colour pallete makes for a strong design
Colors
this match your choice to your design’s tone/concept
Typography
allows elements interact together
Transparency
an attractive and creates sense of harmony
Symmetry
helps signal the importance of each element
Hierarchy
gives tactility and depth to otherwise flat designs
Texture
the ‘space in between’
Negative Space
creates emphasis via light vs. dark, thick vs. thin etc.
Contrast
ensures no one element overpowers the others
Balance
a pattern or structure made from horizontal and vertical lines crossing each other to form squares
Grid
create _____ and dimension via texture, shadow, 3D effects, etc.
Depth
A type of balance in which both sides of a composition are balanced yet different.
Asymmetrical
a design element that refers to the visual quality of a surface, which can be smooth, rough, glossy, or matte, and influences the tactile perception of an object.
Texture
What design principle emphasizes the organization and arrangement of visual elements based on a grid, guiding the viewer’s eye and creating a sense of order
Alignment
