Design Thinking Flashcards
(99 cards)
1
Q
What is the Empathize mode?
A
The work done to understand people within the context of a design challenge.
2
Q
Why is empathy important in design thinking?
A
It helps understand the problems of a particular group of people to design for them.
3
Q
What are key activities involved in empathizing?
A
- Observing users
- Engaging in conversations
- Watching and listening to users
4
Q
What does the Define mode focus on?
A
Bringing clarity and focus to the design space by defining the challenge.
5
Q
What is the goal of the Define mode?
A
To craft a meaningful and actionable problem statement, known as a point-of-view.
6
Q
Why is the Define mode critical in the design process?
A
It results in a point-of-view that defines the right challenge to address.
7
Q
What should a good point-of-view accomplish?
A
- Provides focus
- Inspires the team
- Informs evaluation criteria
- Empowers decision-making
8
Q
What is the Ideate mode?
A
The phase where the focus is on generating a broad range of ideas.
9
Q
What is the primary purpose of ideation?
A
To transition from identifying problems to creating solutions.
10
Q
How should ideation be approached?
A
By maximizing innovation potential and generating as many ideas as possible.
11
Q
What are some ideation techniques?
A
- Brainstorming
- Bodystorming
- Mindmapping
- Sketching
12
Q
What is the Prototype mode?
A
The iterative generation of artifacts intended to answer questions about the solution.
13
Q
Why is prototyping important?
A
It allows for testing ideas and receiving feedback in a tangible way.
14
Q
What should you keep in mind when creating a prototype?
A
Identify what variable is being tested with each prototype.
15
Q
What is the Test mode?
A
The phase where feedback is solicited about prototypes from users.
16
Q
What is a key aspect of user testing?
A
Listening to feedback and gaining empathy for users.
17
Q
What should be the focus during user testing?
A
Understanding the user, the problem, and potential solutions, not just if they like the prototype.
18
Q
True or False: Empathy is the centerpiece of a human-centered design process.
A
True
19
Q
Fill in the blank: The Define mode is primarily about _______.
A
sensemaking
20
Q
What does the term ‘point-of-view’ refer to in the Define mode?
A
An explicit expression of the problem being addressed.
21
Q
In the Ideate phase, what is more important than finding the ‘right’ idea?
A
Generating the broadest range of possibilities.
22
Q
What should you avoid when prototyping?
A
Getting too emotionally attached to any one prototype.
23
Q
What is a good practice when testing prototypes?
A
Always test as if you know you’re wrong to refine solutions.
24
Q
What is the primary goal of testing prototypes in a real context?
A
To refine solutions and gather user insights
Testing within a real context allows for practical feedback and adjustments to the prototypes.
25
What should you do if testing a prototype in situ is not possible?
Frame a realistic situation by having users take on a role or task
## Footnote
This approach simulates real-life interactions with the prototype.
26
What is the rule of thumb regarding prototyping and testing?
Prototype as if you know you’re right, but test as if you know you’re wrong
## Footnote
This mindset encourages open-mindedness during testing to identify improvements.
27
Why is it important to 'show don’t tell' during user testing?
It allows users to interpret the prototype and observe their interactions
## Footnote
Observing user behavior can yield insights into usability and design flaws.
28
What is one benefit of creating experiences during prototype testing?
It helps users react to the prototype rather than simply evaluate it
## Footnote
Engaging users in an experience can lead to more genuine feedback.
29
What advantage does asking users to compare multiple prototypes provide?
It reveals latent needs through comparison
## Footnote
Users can articulate preferences and needs more clearly when they can compare options.
30
What is one reason for testing prototypes?
To refine prototypes and solutions
## Footnote
Testing informs the next iterations and may indicate the need to revisit earlier stages.
31
How does testing contribute to understanding users?
It builds empathy through observation and engagement
## Footnote
Engaging with users during testing often uncovers unexpected insights.
32
What can testing reveal about the problem framing?
It may show that the problem was not framed correctly
## Footnote
Adjusting the problem statement can lead to more effective solutions.
33
What is iteration in the context of design?
A fundamental aspect that involves cycling through the design process multiple times
## Footnote
Iteration allows for refinement and narrowing of focus from broad concepts to details.
34
Is the design process always linear?
No, design challenges can be approached in various orders
## Footnote
Flexibility in the process allows adaptation to different design frameworks.
35
What should you do to make the design process your own?
Hone your own process that works for you
## Footnote
Personalizing the design process can enhance creativity and productivity.
36
What mindset should be developed through continuous practice in innovation?
A designerly mindset that permeates the way you work
## Footnote
This mindset fosters innovation regardless of the specific process used.
37
What is Design Thinking?
Design thinking is a process for creative problem solving.
38
What is the core focus of design thinking?
Design thinking has a human-centered core.
39
What should be the first question when creating a solution for a business need?
What's the human need behind it?
40
What three aspects does design thinking integrate?
* Desirable from a human point of view
* Technologically feasible
* Economically viable
41
How does design thinking benefit teams or organizations?
* Better understand unmet needs
* Reduce risk in launching new ideas
* Generate revolutionary solutions
* Learn and iterate faster
42
Is design thinking applicable across different industries?
Yes, it is applicable no matter your role or industry.
43
What are the phases of design thinking?
* Frame a Question
* Gather Inspiration
* Generate Ideas
* Make Ideas Tangible
* Test to Learn
* Share the Story
44
What does 'Frame a Question' involve?
Identify a driving question that inspires others to search for creative solutions.
45
What is the purpose of 'Gather Inspiration' in design thinking?
Inspire new thinking by discovering what people really need.
46
What is the goal of 'Generate Ideas' in the design thinking process?
Push past obvious solutions to get to breakthrough ideas.
47
What does 'Make Ideas Tangible' entail?
Build rough prototypes to learn how to make ideas better.
48
What is the purpose of 'Test to Learn'?
Refine ideas by gathering feedback and experimenting forward.
49
What does 'Share the Story' involve?
Craft a human story to inspire others toward action.
50
What is the significance of quick, low-fidelity experiments in design thinking?
They provide learning and gradually increase in fidelity.
51
What is the first step in getting started with design thinking?
Gather Insights by Practicing Empathy, Observation, and Interviewing.
52
What is emphasized in gathering insights about customers?
Don’t assume you know what someone thinks or feels.
53
What type of prototypes are recommended for learning about unmet needs?
Build Scrappy Prototypes.
54
What mindset shift is encouraged when faced with a problem?
Turn Problems into Questions.
55
What is the focus of generative research?
Identify new opportunities and explore needs.
56
What does evaluative research focus on?
Gathers feedback on experiments and helps you iterate forward.
57
What is validating research intended to understand?
What is currently happening.
58
What is the balance needed in research approaches?
Focus on what’s happening now and what could be in the future.
59
Who spoke about the design thinking process in the Creative Confidence Series?
Sina Mossayeb.
60
What is Sina Mossayeb's role at IDEO?
A systems designer.
61
What is design thinking?
A social technology that helps people overcome biases and unleash creativity in innovation processes.
## Footnote
Design thinking involves tools like ethnographic research, reframing problems, and diverse teams.
62
What are the three essential outcomes an innovation process must deliver?
* Superior solutions
* Lower risks and costs of change
* Employee buy-in
63
Why do organizations often encounter obstacles in applying innovation practices?
Because of people's biases and entrenched behaviors.
64
How does design thinking help in overcoming the challenge of defining problems?
By encouraging teams to ask more interesting questions that lead to original ideas.
65
What is a common risk associated with exploring problems in innovation?
Teams may get indefinitely hung up exploring a problem.
66
What is the significance of incorporating user-driven criteria in solutions?
It leads to better solutions by aligning with actual user needs.
67
What challenge do innovators face when managing a portfolio of ideas?
Too many ideas can dilute focus and resources.
68
How can organizations achieve employee buy-in for innovation?
By involving employees in the process of generating ideas.
69
What is the role of structure in design thinking?
It provides clear guardrails that help manage new behaviors and prevent chaos.
70
What is immersion in the context of customer discovery?
Having the innovator live the customer’s experience to identify hidden needs.
71
What is the purpose of the Gallery Walk exercise in design thinking?
To make sense of qualitative data and facilitate collaboration among stakeholders.
72
What does the alignment stage in the discovery process focus on?
Possibilities and ideal design criteria, rather than constraints imposed by the status quo.
73
What is the first step in the idea generation phase of design thinking?
Setting up a dialogue about potential solutions.
74
What did Children's Health System of Texas realize during their design thinking process?
That community involvement was essential for addressing children's health issues.
75
What is articulation in design thinking?
The process where innovators surface and question their implicit assumptions.
76
True or False: Psychological safety is essential for innovation.
True
77
What is the potential outcome of involving diverse voices in the innovation process?
Improved solutions.
78
Fill in the blank: Design thinking can help organizations manage the trade-offs between _______ and _______.
efficiency, innovation
79
What can happen if innovators do not challenge their assumptions during the articulation phase?
Discussions can become deadlocked, preventing progress.
80
What are some behavioral biases that can hinder effective decision-making?
Overoptimism, confirmation bias, fixation on first solutions
## Footnote
These biases can lead to deadlocked discussions and unchallenged assumptions.
81
How does design thinking frame discussions about ideas?
As an inquiry into what would have to be true about the world for an idea to be feasible
## Footnote
This approach encourages challenging assumptions.
82
What was the initial concept proposed by the team at Whiteriver Indian reservation hospital?
To install an electronic kiosk for check-in
## Footnote
This idea was borrowed from Johns Hopkins Hospital.
83
What realization did the team at Whiteriver Indian reservation hospital come to when applying design thinking?
Patients, many of whom were elderly Apache speakers, were unlikely to be comfortable with computer technology.
84
What is the outcome of the idea generation process in design thinking?
A portfolio of well-thought-through ideas with vetted assumptions and achievable conditions for success.
85
What is the purpose of prototyping in design thinking?
To engage users with iterative experiences of a work in progress.
86
True or False: In design thinking, prototyping is done only on fully developed products.
False.
87
What does neuroscience research suggest about 'pre-experience'?
It helps people assess the value of something novel more accurately.
88
Fill in the blank: Design thinking calls for the creation of basic, low-cost _______ that capture essential features of the proposed user experience.
artifacts.
89
What example was given for testing the layout of a new medical office building?
Hanging bedsheets from the ceiling to mark future walls.
90
What was the purpose of the Monash Watch program?
To use telemedicine to keep vulnerable populations healthy at home and reduce hospitalization rates.
91
What was proposed by Don Campbell and Keith Stockman as part of Monash Watch?
Hiring laypeople as 'telecare' guides to keep in contact with high-risk patients.
92
What was the initial skepticism regarding the telecare guides proposal?
Concerns about letting non-health professionals perform services for complex patients.
93
What was the result of the experiment testing the telecare guides?
Overwhelmingly positive patient feedback and a reduction in bed use and emergency room visits.
94
What does the structure of design thinking facilitate?
A natural flow from research to rollout.
95
What do teams produce through immersion in customer experience?
Data transformed into insights that help agree on design criteria.
96
How does design thinking counteract human biases?
By addressing challenges in reaching superior solutions, lowering costs and risks, and fostering employee buy-in.
97
What does design thinking emphasize in organizations?
Engagement, dialogue, and learning.
98
What is the significance of involving customers and stakeholders in design thinking?
It garners broad commitment to change.
99
What does design thinking provide to the innovation process?
A structure that helps innovators collaborate and agree on essential outcomes.
