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exams sem IV > digital marketing > Flashcards

digital marketing Flashcards

(61 cards)

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1
Q

How does SEO help a website become more visible online?

A

SEO improves website visibility by optimizing content for search engines, increasing organic traffic and rankings.

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2
Q

Mention any two platforms where businesses can show their online advertisements.

A
  • Google Ads
  • Facebook Ads
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3
Q

Why are keywords important in digital content or campaigns?

A

Keywords help target the right audience and improve search visibility.

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4
Q

What are the different types of digital marketing channels a brand can use?

A
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • SEO
  • PPC
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5
Q

How do influencers help in increasing a brand’s reach?

A

Influencers leverage their audience to promote brands, increasing exposure and credibility.

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6
Q

Write basic steps to write and publish a blog for the first time.

A
  • Choose a topic
  • Research
  • Write content
  • Edit and proofread
  • Publish
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7
Q

Differentiate between free (organic) and paid marketing methods with examples.

A

Free methods include SEO and social media posts; paid methods include PPC and display ads.

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8
Q

What are some tasks done under on-page SEO to improve website quality?

A
  • Optimizing title tags
  • Using header tags
  • Internal linking
  • Improving page load speed
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9
Q

List some key performance indicators used to measure success in a social media campaign.

A
  • Engagement rate
  • Follower growth
  • Reach
  • Conversion rate
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10
Q

How do Instagram and Facebook ads help a small business grow?

A

They target specific demographics, increasing brand awareness and driving sales.

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11
Q

What are the three main stages a customer goes through before buying something?

A
  • Awareness
  • Consideration
  • Decision
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12
Q

Expand the term CTA and explain why it is used in marketing messages.

A

CTA stands for Call to Action; it encourages immediate response from the audience.

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13
Q

Which two apps are commonly used for social media promotions and why?

A
  • Hootsuite
  • Buffer

These apps are used for scheduling posts and analyzing performance.

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14
Q

What do TOFU, MOFU, and BOFU mean in digital marketing funnels?

A
  • TOFU: Top of Funnel
  • MOFU: Middle of Funnel
  • BOFU: Bottom of Funnel
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15
Q

Why do brands send emails to customers? Mention two main goals.

A
  • Promote products
  • Build customer relationships
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16
Q

What are some ways a brand can interact with its audience on social media?

A
  • Responding to comments
  • Hosting live sessions
  • Creating polls and surveys
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17
Q

What makes a blog post interesting and effective for readers?

A
  • Engaging headlines
  • Valuable content
  • Visual elements
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18
Q

Why is the TOFU stage important in marketing and what content suits this stage?

A

TOFU is important for creating awareness; suitable content includes blog posts and infographics.

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19
Q

How can hashtags improve the visibility of social media posts? Give examples.

A

Hashtags categorize content and increase discoverability; examples include #MarketingTips and #DigitalStrategy.

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20
Q

Why should websites be mobile-friendly for users?

A

Mobile-friendly websites enhance user experience and improve search rankings.

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21
Q

What are some useful tips for writing email or SMS messages that get better responses?

A
  • Personalize messages
  • Keep it concise
  • Include a clear CTA
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22
Q

What is a landing page and why is it important in digital marketing?

A

A landing page is a focused webpage designed for conversion; it captures leads and drives sales.

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23
Q

What features make a landing page attractive and easy to use?

A
  • Clear headlines
  • Simple forms
  • Compelling visuals
  • Strong CTA
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24
Q

Name two tools used to check how well a digital marketing campaign is working.

A
  • Google Analytics
  • SEMrush
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25
Explain how blogging can help in improving a brand’s online presence.
Blogging enhances SEO, drives traffic, and establishes authority in the industry.
26
What kind of posts work best on Instagram for engaging with audiences?
* High-quality visuals * Stories * User-generated content
27
How does email personalization improve open and click rates?
Personalization makes emails relevant to recipients, increasing engagement.
28
Why is it necessary to check digital results after running a campaign?
Checking results helps assess effectiveness and informs future strategies.
29
What are the benefits of using analytics tools like Google Analytics in marketing?
* Track website traffic * Understand user behavior * Measure campaign performance
30
What is web-based marketing?
The digital evolution of traditional marketing methods, leveraging the Internet to reach customers online.
31
Name a characteristic of web-based marketing that encourages engagement.
Interactivity
32
What does measurability in web-based marketing refer to?
The ability to track every campaign component (clicks, bounce rate, conversions) for data-driven insights.
33
How does targeting work in web-based marketing?
Allows precise segmentation based on demographics, behavior, geography, and more.
34
What is one advantage of web-based marketing for small businesses?
Cost-Efficiency
35
How does personalization enhance web-based marketing?
Tailors user experience based on browsing behavior or user data.
36
Give an example of personalization in web-based marketing.
Netflix recommends shows and movies based on a user’s watch history.
37
What is an IP address?
A unique string of numbers assigned to every device connected to the Internet.
38
What does DNS stand for and what is its function?
Domain Name System; it converts human-readable domain names into IP addresses.
39
What is web hosting?
Companies rent out server space for websites to be accessible online.
40
What do browsers use to interpret web content?
HTML, CSS, and JavaScript using HTTP or HTTPS protocols.
41
What are integration points in linking marketing to the web?
* Websites * Search Engines * Content Marketing * CRM Systems
42
What is the Digital 4Ps marketing mix?
* Product * Price * Place (Distribution) * Promotion
43
What are some advantages of showcasing products online?
* Detailed Descriptions and Videos * Customer Reviews and Ratings * Interactive Demos or Trials
44
What is dynamic pricing?
Pricing adjusts based on demand, time, or competitor pricing.
45
What are examples of distribution channels in web-based marketing?
* eCommerce Websites * Mobile Apps * Social Commerce
46
What tactics are used for web-based promotions?
* SEO & SEM * Email Campaigns * Influencer Marketing * Affiliate Marketing
47
What is interactive online advertising?
Engages the user directly and promotes participation.
48
Name a cost model used in online media buying.
* CPM (Cost per Thousand Impressions) * CPC (Cost per Click) * CPA (Cost per Acquisition/Action)
49
What does SEM stand for?
Search Engine Marketing
50
What are the channels of Search Engine Marketing?
* Search Ads * Display Network
51
What are best practices for a Google Ads strategy?
* Keyword Research using Google Keyword Planner * Ad Copy Testing (A/B) * Use of Ad Extensions * Landing Page Optimization
52
What is mobile marketing?
Any marketing activity conducted via a mobile device.
53
What metrics are important in mobile marketing?
* CPI (Cost per Install) * Retention Rate * Session Duration
54
What is a microsite?
A branded content site outside of the main website.
55
What are the benefits of blogging in digital marketing?
* Drives organic traffic * Establishes authority * Improves SEO
56
What types of emails are used in email marketing?
* Welcome Emails * Promotional Campaigns * Retargeting Campaigns * Abandoned Cart Emails
57
What is viral marketing?
Content designed to spread rapidly through sharing.
58
What are the steps in online campaign planning?
* Define Clear Objectives * Analyze Target Audience * Select Channels and Content Strategy * Budget Allocation * Execution with Monitoring Tools * Performance Analysis and Iteration
59
What tools are commonly used in web analytics?
* Google Analytics * Adobe Analytics * ComScore
60
What are key metrics in web analytics?
* Users & Sessions * Bounce Rate * Conversion Rate * Session Duration
61
What is the purpose of dashboards in web analytics?
To get a real-time, visual representation of KPIs.

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