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Elec & Comp Design - ELEC 390 > Design Thinking > Flashcards

Flashcards in Design Thinking Deck (17):

Definition and goal of a product

Something that someone offers in exchange for money (Usually). The Goal of ANY product: solve a "problem" for the customer.


What do Products have to have and should have?

Name: Memorable, Value Proposition: clearly solves a problem. Ideal product is one that is the first or only that is the best at solving a huge problem


What is a Value Proposition / what should it have?

A marketing statement that is meant to attract customers towards the product or company.
An advantage over the competition, Clear problem statement. (Usually a mini paragraph to entice peoples it seems...)


What is a Disruption? Who are great at them

A product that significantly enhances the current state of a solution. Slack?, Netflix.
Starts up a great at them because they can take a lot of risks. Focus on new problems, and there are more start-ups than functioning companies


What is User-Centered Design (UCD)?

Design, optimize and upgrade the design of the system for the user. In order to know what they need you need to have a strong intuition, have some practical experience and prototype a lot.


How to do User-Centered Design (UCD)

- Simplicity of use to the point of intuitiveness
- High visibility and no surprises
- Product does what it's supposed to do
- Admit and embrace limitations and constraints
- Identify User
- Clearly identify their problem and analyze existing solutions
- Review, evaluate and iterate


Describe Design Thinking

A high-level way of thinking is design-thinking that has 5 stages
- Empathize: understand the end-user and audience
- Define: Formulate problem and define the challenge in detail
- Brainstorm (Ideate)
- Prototype
- Test
Should always be going back to the user (Empathize)


How to perform SWOT Analysis

- What advantages does your organization have?
- What do you do better than anyone else?
- What unique or lowest-cost resources can you draw upon that others can't?
- What do people in your market see as your strengths?
- What factors mean that you "get the sale"?
- What could you improve?
- What should you avoid?
- What are people in your market likely to see as weaknesses?
- What factors lose you sales?
- What good opportunities can you spot?
- What interesting trends are you aware of?
- What obstacles do you face?
- What are your competitors doing?
- Are quality standards or specifications for your job, products or services changing?
- Is changing technology threatening your position?
- Could any of your weaknesses seriously threaten your business?


What type of Users do you want in Start-up(Not hard)

Early Adopters: Want Evangelists (People who won't shut up about your product)


What is your Target Market?

The type of group of users that a product or service is aimed at. Every product needs a clear target market. Needs to be defined in terms of:
demographics, purchasing power/ potential, psychology,
Could be:
Age, gender, job, ethnicity, geographical location, technology literacy, education, job, income, marital status, etc.


What is the Total Addressable Market? (TAM)

The total opportunity for a product in number of units (or $$$). How to calculate:
- Top-down (Use research and reports carried out by 3rd parties)
- Bottom-Up: extrapolating the data from early selling efforts.
Mix of the two is usually used


What is Product-Market Fit (PMF)

To gauge whether there is a good match/fit between "users" and the "product". This is step 4 of UCD testing where a conceptual product solves the problem.
- Dictates whether pivots are needed or not
- Also whether the market is large enough
How to gauge PMF
- Talk to people, organize focus groups, hackathons, questionnaires.
40% RULE. If 40% of people interviewed think it's a must have then it's probably a good concept


What is Minimum Viable Product?

The minimum set of features that achieves the product goals
- Law of diminishing returns: beyond a certain point, the value added is not worth the effort put in
GOALs of MVP: Solve the problem and achieve PMF, robust and bug-free


What is Positioning?

To evaluate with respect to similar products/ technologies in the market, figure out were you can make some mulla from and potentially decide what kind of product to design/launch


How does one decide dependencies?

Design choices have a domino effect
- Better camera needs more pixels and will require more memory... Other shit
Goal: Minimize dependences


Benefits and costs of modulation and sub systems?

- Allows for upgrades without lots of costs
- Can test easier
- Allows for faster development
- Lots of bugs during intergration.. caused by misunderstanding specs and stuff


Critical Assumptions in Design

Any product is based on a set of assumptions (before being built) (PMF, included technology, manufacturing stuff).
- Very hard to find problems with your critical assumptions
- Each assumption needs to be tested
- Product may need to be redesigned so that the critical design that isn't true anymore isn't critical.....