Developing a New Product: Flashcards
Key Questions and Points to Consider extended
1
Q
- Think about the product: a
A
What’s special or proprietary about it?
2
Q
- Think about the product: b
A
Is the product patented? For how long?
3
Q
- Think about the product: c
A
Are there similar products out there? Are there substitutions?
4
Q
- Think about the product: d
A
What are the advantages and disadvantages of this new product?
5
Q
- Think about the product: e
A
How does this product fit with the rest of our product line?
6
Q
- Think about the product: f
A
Can our sales force sell it?
7
Q
- Think about Market Strategy: a
A
How does this strategy affect our existing product line?
8
Q
- Think about Market Strategy: b
A
Are we cannibalizing our own sales from an existing product?
9
Q
- Think about Market Strategy: c
A
Are we replacing an existing product?
10
Q
- Think about Market Strategy: d
A
How will this strategy expand our customer base and increase our sales?
11
Q
- Think about Market Strategy: e
A
What will the competitive response be?
12
Q
- Think about Market Strategy: f
A
If we are entering a new market, what are the barriers to entry?
13
Q
- Think about Market Strategy: g
A
Who are the major players & what are the barriers to entry?
14
Q
- Think about Customers: a
A
Who are our customers and what is important to them?
15
Q
- Think about Customers: b
A
How are they segmented?
