Digital and Social Advertising Flashcards
(21 cards)
What is an example of a new way of advertising in this social age?
toyota tundra ad with the fires
What is social advertising?
- Social advertising is trying to get a message across to people
How was social advertising used in ancient greece and rome?
to free slaves
How was social advertising used in ENGLAND?
o To abolish debtor prisons
o To grant voting rights to women
o To do away with child labour
How was social advertising used in 19TH CENTURY AMERICA?
o Abolition, temperance, prohibition and suffragettes
o Regulate quality of foods and drugs
how is social advertising used now?
o Health promotion i.e. anti-smoking, drinking and driving, safe sex
o Environment
o Education
o Economy (infrastructure)
o Other issues: reducing violence against women, anti-racism, anti-bullying, human rights, etc.
True or false:
Social advertising uses the same marketing technology strategies that are used to sell product to solve a problem in society
true
Who spends the most amount on advertising in canada?
the government
When did social advertising first come about?
the 70’s
What was the lalonde report in 1974?
- “a new perspective on the health of Canadians”
- Physical, social and economic conditions
Concerned about the high cost of health care - pierre elliot trudeau
- Physical, social and economic conditions
What is a key philosophical issue with the government being involved in social advertising?
Should the government be in business with:
- Modifying human behavior
- Marketing social change
What was the first campaign to mandate to improve the health of canadians?
participaction in 1972
What was the first campaign to mandate to improve the health of canadians?
participaction in 1972
What was the first campaign to actually change the behaviour of canadians?
Dialogue on drinking 1976
- family allowance checks mailed to the mothers of the houses
When did social advertising become institutionalized?
in the 1980’s
What was the generation of non-smokers
in 1981, this was the first truly integrated campaign
- they wanted to product a generation of non-smokers
Stay real (1982)
keep marijuana away from kids
Break free 1985
successor to generation of non smokers - persuading 12-17 year olds to not smoke
What was the first major marketing campaign where the primary campaign was to monitor alcohol and drugs
REALLY ME 1987
- target was 12-17 y/o and their parents
play it smart 1987
drunk driving - don’t get in the car
Federal tabacco control released which social advertising commercial?
comparing a woman who was forced to work in a restaurant where second-hand smoke is a major problem
