Digital and Social Media Marketing

Question 1

Digital marketing is only used to message ability to fufill customers needs

Answer 1

No, the are also used to anticipate needs

Question 2

What is social marketing

Answer 2

Marketing where the benefit is less for the marketer and more for society at large

Question 3

How has social media changed the marketing landscape

Answer 3

It shifts power and control over the perceptions to the consumers as they freely share their opinion of the brand

Question 4

What is the winning research strategy of digital marketing leaders

Answer 4

To not plan to much ahead and instead test the viability of different markets through limited releases, small campaigns and co creating prototypes with early adopters

Question 5

What is the successful digital businesses attitude towards risk

Answer 5

84% say they have a risk averse culture but the biggest such as google and amazon are more risk loving with fail fast forward and facebooks build fast and break things

Question 6

How are most digital businesses structured

Answer 6

They are generally unconventionally aggregated and have only on budget for digital scaling

Question 7

Name some internet advertising formats

Answer 7

Banner adverts (paying for space on website), online sponsorships, searches, Lead generation, classifieds and auctions, rich media and digital video advertising

Question 8

What is lead generation

Answer 8

Pay a fee for referring, recommending or providing contact information about the marketer to relevant potential customer

Question 9

What are classified and auctions in the context of e marketing

Answer 9

To pay a company to list the marketers good on f.ex real estate listings

Question 10

What is rich media

Answer 10

To interact and observe the good through f.ex AR or some more ways to get a good overview

Question 11

Internet adverts are comparatively expensive

Answer 11

False

Question 12

Internet adverts can never be updated

Answer 12

False

Question 13

Internet adverst are seen as intrusive

Answer 13

True

Question 14

What are the affect of bots on internet adverts

Answer 14

As you cannot know if it is a bot you risk paying for adverts to false people. 50 million daras are lost each day on this.

Question 15

Name some instances of SEM (search engine marketing)

Answer 15

payed listings, contextual search, payed inclusion and site optimization

Question 16

What are payed listings

Answer 16

Ads that apear on top or on the side of the main search results

Question 17

What is contextual search in the context of search engine marketing

Answer 17

Paying for ad space on websites based on if the words fit the message

Question 18

What are payed inclusions in an SEM context

Answer 18

To pay some search engines for the results to apear

Question 19

What is site optimization in a search engine market context

Answer 19

The inverse of contextual search, optimizing your site to be highly ranked by the search engines. An example is to use key words.

Question 20

When you have submitted to recive an email newsletter that contract is binding and you will have to make due with a clogged mailbox

Answer 20

No, not in the EU, there is a law that requires the ability to opt out.

Question 21

Are percentage or cash discounts more effective according to a study of email adverts

Answer 21

Percentage discounts, 40% more likely to click and 50% more likely to convert

Question 22

How do you evaluate the effectiveness of social media marketing

Answer 22

Set campaign objectives, and see check how investing in SMM correlates to different KPIs

Question 23

What are the top b2b content marketing tactics

Answer 23

in order, social media posts, case studies, videos, e books and “white papers?” and lastly infographics

Question 24

What is the key to successful content marketing

Answer 24

Balancing the needs of the brand with the needs of the receiver

Question 25

When a lot of information is available consumers become less price sensitive

Answer 25

True, traffic to comparison sites decreases

Question 26

Consumers only search for information about a product at purchase

Answer 26

False

Question 27

Location based advertising is accurate

Answer 27

False, it is often generic and falsifiable with VPNs

Question 28

What is crowdsourcing

Answer 28

Taking a task performed by employees and having it co created by consumer

Question 29

Give an example of crowdsourcing routine activities

Answer 29

Using captchas to train AIs and prevent bots from accessing stuff.

Question 30

How many will participate i crowdsourcing when on a website

Answer 30

90 will consume the content, 9 percent will engage partially and 1% will engage fully

Question 31

What ethical considerations should be undertaken upon digital marketing

Answer 31

Questions about ownership, legal jurisdiction, permissions (privacy), security and accessability