Digital Marketing Manager Flashcards
(10 cards)
Tell me about yourself
Thank you for the opportunity to interview. I’m Rene Flores, a digital marketer with over 15 years of experience designing inclusive, community-centered content for nonprofits and education industries. I specialize in storytelling, digital strategy, and engagement. Most recently, I led marketing campaigns at Rockwood CDC that more than doubled engagement and increased registrations across web, email, and social channels.
Tell us about a time you had to navigate feedback or disagreement on content.
At Rockwood CDC, I collaborated with one of our instructors, Melissa, on a video to promote her English Language Institute class. We originally leaned into a humorous social trend to make it engaging and relatable
Tell me about a time you led a project.
The monthly ALL-HUB Roundtable campaign I ran at Rockwood CDC, focused on supporting BIPOC entrepreneurs in East Multnomah County.
Tell me about a time you faced a challenge.
During a time of rising ICE enforcement in our community, enrollment at our English language program began to drop noticeably.
Describe a difficult situation and how you handled it
One of the most challenging projects I led was a digital campaign for a transitional housing program called Rockwood Welcome Home.
Tell me about a time something didn’t go as planned
first social media post I created for our Raise the Numbers campaign at CDCO. The campaign highlights a stark health inequity: the average lifespan in Oregon is 79 years, but in the Rockwood neighborhood—one of the most underserved areas—it’s just 69.
What campaign are you most proud of?
Flourishing Oregon, which I led from concept to launch for a statewide nonprofit conference focused on faith-based, community-driven solutions.
How do you prioritize which marketing channels to use?
two things: the audience and the goal. Who are we trying to reach, and what do we want them to do—register, donate, show up, share, or trust us more? From there, I assess which channels that audience is already active on, and how they engage.
What’s the most creative campaign you’ve worked on?
Welcome Home Kit campaign. We took an emotionally heavy topic—families moving out of crisis housing—and used a carousel format to tell a visual story.
How do you lead and motivate a team (or project team)?
I lead by creating clarity and trust. I make sure everyone knows what we’re trying to accomplish, why it matters, and what their role is. I also make space for people’s voices—especially from departments that aren’t usually part of “marketing.”
