Family Forward Interview Flashcards
Digital Communications Manager (13 cards)
Tell me about yourself (📣 📈🧤❤️)
Thank you for the opportunity to interview. I’m Rene Flores, a bilingual digital communicator with over 15 years of experience designing inclusive, community-centered content for nonprofits and education industries. I specialize in storytelling, digital strategy, and engagement. Most recently, I led bilingual campaigns at Rockwood CDC that more than doubled engagement and increased registrations across web, email, and social channels.
Raised by a single mother with five kids who’s worked as a low paid caregiver for political families, so I’m familiar with the value—and invisibility—of caregiving. Family Forward’s mission resonates with me, and I’m excited to bring my lived and professional experience to a team fighting for justice and systemic change.
What draws you to Family Forward and this role? (🧬 🧭 🔊)
Family Forward’s mission to center care, elevate caregiver voices, and dismantle systemic injustice is personal to me. As a first-gen Mexican-American raised by a single mom, I know how unseen caregiving work often is—especially in BIPOC families.
I’ve built my career around creating bilingual, justice-rooted campaigns that drive engagement and awareness. This role brings together everything I care about: ethical storytelling, strategic digital work, and amplifying the voices of those most impacted.
Walk us through your process for a bilingual campaign (🎯👥📅📝🚀+📊)
I start with the goal—what action or emotion are we driving? Then I work with staff or community leaders to shape the messaging. I outline content pillars, plan formats for each platform, and work with bilingual teams to transcreate the message.
I schedule reviews, launch, and track metrics across languages. At Rockwood CDC, this approach helped us grow engagement by 85% and build deeper trust with Spanish-speaking audiences.
How do you apply a justice lens to communications? (🤝🚫📊)
Justice shows up at every step—from strategy to storytelling. At Rockwood CDC, I partnered with community leaders to ground campaigns in lived experience, not assumptions. I made sure our content avoided tokenism and prioritized consent, clarity, and dignity—especially in bilingual formats.
I also monitored equity in our data—asking who we reached, who we missed, and adjusting our approach to better uplift voices that are often silenced.
What tools do you use to manage and measure content? (🎨🌐📈 ✅)
At Rockwood CDC, I used Canva and Adobe CC for graphics, WordPress for web content, and Pardot or Salesforce for CRM and email. We considered EveryAction at Rockwood but went with Salesforce due to internal needs.
For analytics, I rely on Meta Business Suite, GA4, and tools like LinkTree to track CTR, reach, and behavior across content types. This helped us improve campaign signup rates by 60% through targeted adjustments.
How do you collaborate across teams—especially organizing or development? (⁑🛠️🧵)
I approach communication as internal alignment first. I set up regular strategy syncs, build shared campaign calendars, and offer tools training—like Canva or CMS walkthroughs—to increase capacity across teams.
At MAC, I helped department leads use inclusive language and alt-text best practices. That helped everyone—from development to ops—align their work with equity-centered communications.
Tell us about a time you had to navigate feedback or disagreement on content. (🎬😟🔄❤️+🤝)
At Rockwood CDC, I worked with Melissa on a video to promote her English Language Institute class. We tried a humorous trend to catch attention, but after reviewing it, she felt the tone might hurt how seriously people took her class.
I thanked her for her honesty, and we shifted to a more heartfelt direction. I reworked the video, and she loved it. For me, collaboration means staying open to feedback and making sure content aligns with both message and messenger.
Tell me about a time you led a project.(🏘️ 🧾📈📚)
I led a digital campaign at Rockwood CDC spanning five subsidiaries—focused on housing and health equity. I created bilingual messaging, built out email flows, web updates, and social media, and developed Canva templates to help teams localize outreach.
The campaign grew engagement by 108% and event signups by 15%. I also trained staff to read analytics, so we could continuously refine what worked. What made it meaningful was how we centered dignity and trust in every asset.
Tell me about a time you faced a challenge. (🚨🧹🧑🏫🌱)
During a time of rising ICE enforcement, enrollment at our English language program dropped. I worked with our team to review all digital content—removing potentially triggering language like “immigrant” or “migrant” and ensuring photos didn’t put students at risk.
We also encouraged the instructor to explain the changes to her class. Within weeks, enrollment grew by 8 students. That moment reminded me that responsive, trauma-aware communications can make a real difference.
Describe a difficult situation and how you handled it. (🐞🕒 📬✅)
At Johnstone Supply, I flagged a bug with our third-party social media partner, RenderSEO, that blocked content delivery to one of our stores. They promised a fix within three days—but by the deadline, nothing had changed.
I followed up professionally and CC’d their manager. The bug was resolved within hours. I believe in balancing accountability with respect—it’s how you protect timelines and relationships.
What areas of growth are you currently focused on? (💻📖🧠)
Right now, I’m growing my CRM skills—specifically in Salesforce and HubSpot. I’m also studying storytelling techniques that resonate with impacted communities. I believe growth is about staying curious, reflecting often, and staying grounded in the people you serve.
What are your salary expectations? (🙏🏽💰🫱🏾🫲🏽)
Thank you for sharing the salary range on the job post. I really appreciate Family Forward’s transparency. Based on my 15+ years of experience in digital strategy, bilingual content creation, and equity-focused communications including nonprofit settings, I’d be looking for something at the top of the posted range to reflect a fair match for the skills I bring. Of course, I’m open to continued conversation and would be excited to find a mutual fit.
