Display 1 Flashcards
(20 cards)
True or false: Digital has seen continued growth due to better technology and measurement and is now part of most advertisers’ plans
TRUE
True or false: By the end of 2022, Digital is expected to receive almost 63.3% of all Ad spend
TRUE
Digital is highly targeted with low wastage, provides immediate accountability and optimisation. True or false?
TRUE
Digital engages, connects and lets consumers participate. True or false?
TRUE
What are the 5 types of display?
- Standard display
- EDM
- Digital Video
- High impact formats
- OTP
What is an impression?
An instance of an ad being served on a particular web page and the presentation is tracked.
What are clicks?
The number of times an Ad is clicked. A click refers to the opportunity for a user to download another file by clicking on an advertisement, as recorded by the server.
What is CTR?
Click through Rate = Total clicks/impressions x 100
What is a unique browser?
Number of devices accessing a web page
What is a conversion?
This is a completed activity that is defined as important to your client’s campaign. It could include a land on a web page, starting a quote or watching a video.
What is a CPM?
Cost Per Thousand (Mille) - a transaction metric based on the cost to deliver 1000 ad impressions. CPM = Total cost/impressions x 1000
What is CPC?
Cost Per Click - some trading models and search auctions only charge when a user clicks on the ad to go through to the advertiser site. Total cost/no. of clicks
What is CPA?
Cost Per Acquisition - A pricing model that only charges advertisers on the action being conducted e.g. a sale or a form being filled. Total cost / acquisitions
What is CPE?
Cost Per Engagement or Interaction % - A transaction model that may answer a campaign goal for people to show an interest in your message or engage with the ad. This is a common metric of rich media and other interactive display formats, and helps you quantify your audience’s interest in the ad and content.
What is reach?
The size of the unduplicated audience
What is frequency?
How many times an individual is exposed to your ad
What is a frequency CAP?
To maximise reach it is beneficial to cap your frequence
What is a DSP?
Demand Side Platform - a technology platform that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
What is an SSP?
Supply/Sales Side Platform - a technology platform that enables web publishers to manage their advertising space inventory, fill it with ads, and receive revenue
What is an Ad Exchange?
A technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are often determined through bidding. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.
