Distribution and Promotion Flashcards
(15 cards)
What is distribution
The efficient management and acquisition of raw materials by the factory and the movement of products from the manufacturer to consumers
What is an intermediary
An entity between the manufacturer and final consumer
What are the 4 types of intermediaries
Agents / Brokers
Industrial distributors
Wholesalers
Retailers
What are atmospherics
The image of the actual retail store
What are 3 factors that influence a store’s atmosphere
Employee type and density
Merchandise type and density
Fixture type and density
What is promotion
An attempt by marketers to inform, persuade or remind consumers to influence their opinion or elicit a response
What are 3 goals of promotion
Create awareness
Get customers to try products
Provide information
What are the 4 original elements of the promotional mix
Traditional advertising
Personal selling
Sales promotion
Public relations
What are the 2 newer elements of the promotional mix
Social Media
E - commerce
What is advertising
Traditionally, any paid form of nonpersonal presentation by an identified sponsor
What are 3 aspects to consider when selecting advertising media
Cost-per-thousand
Reach
Frequency
What are 3 benefits of personal selling
Provides detailed explanation
Sales messages can be adapted
More effective in terms of closing the deal
What is the aim of sales promotion
To influence short term behaviour
Look at types of consumers and sales promotion goals in slides
