DOS Chapter 1 Review Flashcards
(20 cards)
Customer centered design is about all of the following EXCEPT:
A) how you empathize with customers
B) how well you understand your customers needs
C) how well you know the tools and technologies the customer uses
D) how well the website conveys the history of the company
D) how well the website conveys the history of the company
All of the following are key issues driving customer-centered Web design EXCEPT:
A) Satisfaction
B) Ease of Use
C) Performance
D) Incorporating the company value statement in the site
D) Incorporating the company value statement in the site
“The use of AJAX, the Mobile Web, and other Web 2.0 capabilities websites can provide features that are more compelling, more powerful, easier to access, and easier to use”.
Which generation of Web Evolution does this describe?
A) Fourth Generation
B) Third Generation
C) Second Generation
D) First Generation
A) Fourth Generation
Which generation in the Evolution of Web Design had the mantra "build it, and they will come". This generation could not say how their site was performing from the customer's perspective? A) Fourth Generation B) Third Generation C) Second Generation D) First Generation
D) First Generation
This type of web design is fine for some art Web sites, but not for e-commerce or informational sites whose livelihood depends on a large number of repeat visitors. This type of design is also known as ego-centered design. These type sites can be cool, edgy, and loaded with the latest technologies. A) Technology-Centered Design B) Designer-Centered Design C) Customer-Centered Design D) User-Centered Design
B) Designer-Centered Design
There is a strong correlation between increased satisfaction and increased profits for commercial Web sites.
A) True
B) False
A) True
\_\_\_\_\_\_\_\_ are high-level concepts that guide the entire design process and help you stay focused. An example of this would be designing your Web site iteratively. Another, would be acquiring a deep understanding of your customers' needs. A) Patterns B) Principles C) Process D) Brainstorming
B) Principles
\_\_\_\_\_\_\_\_\_\_\_ solve recurring design problems and can used to design your sites without reinventing the wheel. Called a language, a common vocabulary that allows you and your team to articulate an infinite variety of Web designs. A) Patterns B) Processes C) Scripts D) JPEGS
A) Patterns
\_\_\_\_\_\_\_\_\_\_ are how you put your principles into practice. Examples of these could be "steps and milestones for developing a Web site. A) Practices B) Processes C) Patterns D) Research and Development
B) Processes
Which of the following is NOT a reason customers would leave your website?
A) People think it is too much effort to navigate the site
B) Think you don’t have the product they want.
C) Get surprises they don’t like
D) The site is predictable
D) The site is predictable
In this type of website design the needs and interest of the company dominate the structure and content of the Web site. Fortune 500 companies with these types of website are derisively termed brochureware A) Company-Centered Design B) User-Centered Design C) Customer-Centered Design D) Design-Centered Design
A) Company-Centered Design
These types of websites are overloaded with animation, audio, and streaming banners. This approach to website development results in amateurish websites that are not useful, usable, or desireable. A) First Generation Websites B) Technology-Centered Design C) User-Centered Designed D) Prototype
B) Technology-Centered Design
Customer-centered design increases the value of Web sites through better design and evalution. It is about how you empathize with customers. That involves all of the following EXCEPT
A) how well you understand their needs
B) know the tools and technologies they use
C) knowing your customers social and organizational context
D) prior experience the customer has had with employees of the company
D) prior experience the customer has had with employees of the company
People will leave your Web site if they: (select three).
A) are frustrated
B) feel that the site takes too long to load
C) think navigating the site is too difficult
D) become bored due to not being provided an adventure
A) are frustrated
B) feel that the site takes too long to load
C) think navigating the site is too difficult
Research shows that increasing customer satisfaction leads to an increase in profits. Two reasons for revenue increase and related increase in profits are: (select two).
A) Customers satisfaction influences self-esteem. The better the customer “feels about themselves” the more likely they are not going to return items.
B) Support costs are reduced because of a lower number of phone calls, e-mails, and instant messages to help desk, as well as a lower number of product returns.
C) Customers can find products and services more easily and are thus more likely to return in the future.
D) The higher the number of graphic images displayed on a page the longer the customer stays at the site spending money.
E) Profits are increased by replacing the brick and mortar store with an online store.
B) Support costs are reduced because of a lower number of phone calls, e-mails, and instant messages to help desk, as well as a lower number of product returns.
C) Customers can find products and services more easily and are thus more likely to return in the future.
Customer-centered design can considerably reduce back-end cost. Back-end cost are incurred as a result of all of the following EXCEPT:
A) responding to customer dissatisfaction through help desk calls
B) returned purchases
C) general Web site maintenance
D) expenses from improperly used promo codes.
D) expenses from improperly used promo codes
Web site design teams can make excellent predictions about the way customers will think or act.
A) True
B) False
B) False
Select all of the following that are true statements. (Choose three).
A) Customer-centered design takes into account what customers want.
B) Customer-centered design takes into account what the customer understands
C) Customer-centered design takes into account the task customers perform.
D) Customer-centered design takes into account the customers appreciation of graphic images and thus uses as many graphic images as possible.
A) Customer-centered design takes into account what customers want.
B) Customer-centered design takes into account what the customer understands
C) Customer-centered design takes into account the task customers perform.
Interface problems should be done after all the programming is completed.
A) True
B) False
B) False
Guidelines (checklist for implementation of a website) do not address what features a Web site should have.
A) True
B) False
A) True
