E&B (about conduct market reseach)

Question 1

acquaintance (n)

Answer 1

An acquaintance is somebody you know but not very well.

Question 2

a closed question (n)

Answer 2

Closed questions are questions that have defined answers.

Question 3

a demographic profile

Answer 3

A demographic is a description of a particular type of customer. It includes identifiers like a person’s sex, age, and income.

Question 4

a focus group

Answer 4

A focus group is a group of people that have been brought together to discuss a particular subject in order to solve a problem or suggest ideas.

Question 5

a market niche (n)

Answer 5

A market niche is a group of people who would be most likely to be interested in buying a new product.

Question 6

qualitative (a)

Answer 6

Qualitative data is related to the quality of an experience or situation rather that to facts that can be measured;
based on information that cannot be easily measured, such as people’s opinions and feelings, rather than on information that can be shown in numbers;

Question 7

quantitative (a)

Answer 7

Quantitative data reflects amounts that can be measured

Question 8

respondent (n)

Answer 8

A respondent is someone who answers (or responds to) a question.