Early 19th-century advertising Flashcards
(22 cards)
What did advertising do to urban landscape?
Saturated it. Made it ugly and also potentially dangerous
Give example of how advertising made urban areas dangerous
Horses and carts with advertisings had run over pedestrians
What encouraged more press advertising
Increased literacy rates
How much was spent on press advertising by 1840?
At least £1 million
When was the Great Exhibition?
1851
What did the Great Exhibition do? How did this help advertisers?
- Showcased manufactured goods
- Advertisers saw how to romanticise products
How did the Great Exhibition romanticise products?
- Gas lighting
- Displayed products
When was advertisement tax abolished?
1853
When was Stamp duty abolished?
1855
What did advertisement tax and stamp duty do when they were enforced?
Restricted number of newspapers that were sold
Changes in second half of 19th century (3 points)
- The Great Exhibition
- Changes in consumer desire
- Advertisement tax and stamp duty abolished
What tech developments were there in the 19th century? (3 points)
- Shop windows more sophisticated and bright
- Mechanisation of typsetting
- Posters introduced colour lithographic from 1880 making them more attractive
When did posters introduce colour lithographic?
1880
What inspired change in advertising in 19th century?
- Industrial Revolution
- The Great Exhibition
- Williams suggests economic layout of country
When was the census that said how many people lived in city instead of countryside?
1851
What did the 1851 census show?
More people lived in city than countryside
What did Williams say about the reason for changes to modern advertising in the 19th century?
Modern advertising stemmed from new economic layout
Corporate capitalism + Market-control of foreign products = More need to advertise British products
What did SCAPA want to achieve?
Stop the over-use of public advertisements ruining the urban landscape
When was SCAPA formed?
1893
When was the Advertisements Regulation Act?
1907
What group helped pass the Advertisements Regulation Act?
SCAPA
What did the Advertisements Regulation Act do?
Allowed local authorities to regulate the restriction of advertisement exhibition
