WW1 and WW2

Question 1

What did Philippa Haughton say about advertising after the war?

Answer 1

‘By 1951 advertising had not just survived but was undergoing a remarkable revival’

Question 2

What did 1940s Mass Observation report say people’s thoughts about advertising during war?

Answer 2

Advertising seen as crude and against national interest

Question 3

How did advertisers justify themselves during the war?

Answer 3

Changed the appearance of their role from increasing consumption to maintaining customer goodwill to boost post-war economy

Question 4

Challenges and threats for advertisers during war (5 points)

Answer 4

• People have no money = unethical to sell things
• Different gender conventions in ads (more emphasis placed on women because they’re home)
• Less ads in newspapers, space taken by government
• Products change because of war
• Employees at ad firms gone to war

Question 5

Advantages of advertising during war (2 points)

Answer 5

• Buying British products –> Easier to sell
• People buy trusted brands

Question 6

What did David Clampin say about advertising and propaganda?

Answer 6

‘Advertising is more affective at sustaining morale than propaganda’

Question 7

Who said, ‘Advertising is more affective at sustaining morale than propaganda’

Answer 7

David Clampin

Question 8

Similarities and differences between propaganda and advertising in WW1

Answer 8

Similarities:
- Thematically similar –> focused on patriotism

• Focus on women’s role

Differences:
- Propaganda in colour, most ads not

• Propaganda more personalised

Question 9

Similarities and differences between propaganda and advertising in WW2

Answer 9

Similarities:
- Advertising copying vibes of propaganda

Differences:
- Ads feel nicer because ads appealing to customer, whereas propaganda forced by government

Question 10

What percentage had advertising expenditure decreased by in September 1939 in comparison to August 1939?

Answer 10

43%

Question 11

What month saw a 43% advertising expenditure decrease?

Answer 11

September

Question 12

What industry increased advertising expenditure when other industries were decreasing expenditure in 1939?

Answer 12

Condiment industry

Question 13

How did advertisers have it easier than propagandists when it came to displaying women?

Answer 13

Propagandists had to balance distinctions between working girl serving country and wife. Advertisers were more chill with wives as workers