Economic self

Question 1

He popularized the field of Semiology

Answer 1

Ronald Barthes

Question 2

A sign has two elements. What are those?

Answer 2

Signifier & Signified

Question 2

It is the study of sign

Answer 2

Semiotic

Question 3

It is something thought to be a necessity or essential items required in life. Examples include food, water, shelter.​

Answer 3

Needs

Question 3

It is something unnecessary but desired or items which increase the quality of living.

Answer 3

Wants

Question 4

It suggest that material goods can fulfill a range of instrumental, social, symbolic and affective functions.​

Answer 4

The theory of the meaning of material possessions (Dittmar, 1992, 2004)

Question 5

What are the functions?

Under of “The theory of the meaning of material possessions”

Answer 5

• Instrumental functions
• Social symbolic functions
• Categorial functions
• Self-expressive functions

Question 6

It relate to the functional properties of a product. For example a person bought a pick up style of vehicle for family and business functions.​

One of the functions

Answer 6

Instrumental functions

Question 7

It signify personal qualities, social standing, group affiliation and gender role. For instance, buying an iphone instead of other mobile phone brands.​

One of the functions

Answer 7

Social symbolic functions

Question 8

Refer to the extent to which material possessions maybe used to communicate group membership or status. Example, buying a condo unit in Makati City.​

One of the functions

Answer 8

Categorial functions

Question 9

It reflect a persons unique qualities, values or attitudes.​

Example, buying hello kitty brands, collecting starbucks mugs etc.​

One of the functions

Answer 9

Self-expressive functions

Question 10

It is a psychological phenomenon that results from social categorization. For instance, a category of economic status is whether a person belongs to the rich, sustainable or poor sectors of society.​

Answer 10

Economic identity

Question 11

What are the symbolic motives?

Answer 11

• Status
• Affective motives

Question 12

It is the pattern of consumption that describes the consumer . Consumption has become increasingly more meaning based – brands are often use as symbolic resources for the construction and maintenance of identity. This behavior leads to consumerism.​

Answer 12

Consumer identity

Question 13

It is the preoccupation with and an inclination towards the buying of consumer goods. By choice or by compulsion, people respond to goods and services based on people’a assumptions that it is associated to their social identities.​

Answer 13

Consumerism

Question 14

“man’s Self is the sum total of all that he CAN call his”

Answer 14

William James