Economics 12-13 Flashcards
12-13 (96 cards)
Short run
The time period over which some factors of production are fixed. Typically, we assume that capital is f ixed in the short run so that a f irm cannot change its scale of operations (plant and equipment) over the short run.
Long Run
All factors of production (costs) are variable in the long run.
Breakeven
Total Costs (Fixed & Variable) = Total Revenue
Average Total Costs = Average Revenue = Price
Economic Profit = 0
Shut Down Points
If AR >= ATC - continue operation
If AR >= AVC but AR < ATC, continue in Short Run but shut down in Long Run
If AVC > AR, shut down in short term and exit in Long Term
Short-run Shut Down Point
If average revenue is greater than average variable cost in the short run, the f irm should continue to operate, even if it has losses.
long-run shutdown point.
In the long run, the firm should shut down if average revenue is less than average total cost.
Price Taker
When market is in perfect competition, firm is price taker ie takes price set by market
Marginal Revenue = Price
Price Searcher
- set their own prices
- demand curve is downward sloping
- marginal revenue =/= price
- Imperfect Competition
Breakeven/Shutdown in Imperfect Competition
TR=TC: Breakeven
TC > TR > TVC: continue in SR, shut down in LR
TVC > TR: shut down in SR & LR
As Marginal Revenue =/= Price –> analysis based on totals is needed
Holds for both price taker and price searcher
minimum efficient scale
The lowest point on the LRATC corresponds to the scale or plant size at which the average total cost of production is at a minimum.
Under perfect competition, firms must operate at minimum eff icient scale in long-run equilibrium, and LRATC will equal the market price. Recall that under perfect competition, firms earn zero economic pro it in long-run equilibrium. Firms that have chosen a different scale of operations with higher average total costs will have economic losses and must either leave the industry or change to the minimum eff icient scale.
Economies of Scale
- The downward-sloping segment of the LRATC curve indicates that economies of scale (or increasing returns to scale) are present.
- Economies of scale result from factors such as labor specialization, mass production, and investment in more efficient equipment and technology.
- In addition, the firm may be able to negotiate lower input prices with suppliers as it increases in size and purchases more resources.
- A firm operating with economies of scale can increase its competitiveness by expanding production and reducing costs.
Diseconomies of Scale
- The upward-sloping segment of the LRATC curve indicates that diseconomies of scale are present.
- Diseconomies of scale may result as the increasing bureaucracy of larger firms leads to ineff iciency, problems with motivating a larger workforce, and greater barriers to innovation and entrepreneurial activity.
- A f irm operating under diseconomies of scale will want to decrease output and move back toward the minimum eff icient scale.
Constant returns to scale
There may be a relatively flat portion at the bottom of the LRATC curve that exhibits constant returns to scale, or relatively constant costs across a range of plant sizes.
5 Factors that are examined when studying market structures
- Number + Size of Firms
- Differentiation of Products
- Bargaining Power of Firm wrt Price
- Barriers to Entry/Exit
- Competition on Factors other than price
Perfect Competition
- Many small firms
- Identical Products
- Perfectly Elastic DC - no control of price
- Low Barriers to Entry
- No factor other than price considered
Monopolistic Competition
- Large Number of Firms
- Good substitutes but differentiated
- Downward Sloping - relatively elastic
- Low Barriers
- Differentiated through Features, Marketing, Quality
Oligopoly
- Few Large Firms
- Good Substitutes or differentiated
- Downward sloping DC - elasticity dependant on industry
- High Barriers typically due to Economies of Scale
- Differentiated through Branding, Marketing, Quality & Features
Monopoly
- Single Large Size
- No substitute
- Downward sloping curve - relatively inelastic
- High Barrier
- Sources of monopoly: patent, copyright, control of natural resource, usually backed by specific laws & government regulations
4 models of Oligopoly
- Kinked Demand Curve Model
- Cournot Duopoly Model
- Nash Equilibrium Model
- Stackelberg Dominant Firm Model
Kinked Demand Curve Model
Assumes competitor is unlikely to match price increases done by a competitor but likely to match price decreases. Hence, the DC below the current price is less elastic and above the current price is more elastic. With a kink in the demand curve, we also get a gap in the associated MR curve, as shown in Figure 12.8. For any firm with a MC curve passing through this gap, the price where the kink is located is the firm’s prof it-maximizing price.
Cournot Model
- In Cournot’s duopoly model, two f irms with identical MC curves each choose their preferred selling price based on the price the other firm chose in the previous period.
- Firms assume that the competitor’s price will not change.
- The long-run equilibrium for an oligopoly with two f irms (duopoly), in the Cournot model, is for both firms to sell the same quantity, dividing the market equally at the equilibrium price.
- The equilibrium price is less than the price that a single monopolist would charge, but greater than the equilibrium price that would result under perfect competition.
- With a greater number of producers, the long-run market equilibrium price moves toward the competitive price.
Stackelberg Model
- While the Cournot model assumes the competitors choose price simultaneously each period, the Stackelberg model assumes pricing decisions are made sequentially. One firm, the “leader,” chooses its price first, and the other firm chooses a price based on the leader’s price.
- In long-run equilibrium, under these rules, the leader charges a higher price and receives a greater proportion of the f irms’ total prof its.
Nash Equilibrium
- A Nash equilibrium is reached when the choices of all firms are such that there is no other choice that makes any firm better off (increases prof its or decreases losses).
- The Cournot model results in a Nash equilibrium. In equilibrium, neither competitor can increase pro its by changing the price they charge.
Rules Based Models
- These models are early versions of rules-based models, which fall under the heading of what are now generally termed strategic games.
- Strategic games comprise decision models in which the best choice for a firm depends on the expected actions (reactions) of other firms.