ENG3U Exam Review Flashcards

(15 cards)

1
Q

What does the A.I.D.A. theory stand for and mean?

A

A - ATTRACT the attention of the audience so that they can take in the information.

I - INTEREST the audience in the product, show the relationship between the product and them, why they need the product

D - DESIRE Make them want the product, show them an image related to the product that they desire

A - ACTION Cause them to want to take action and buy the product

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2
Q

Name the 5 female gender stereotypes

A
  1. Woman as family slave
  2. Woman as incomplete or dependent, low intelligence
  3. Woman as goddess - young, slender, beautiful, perfect
  4. Women are impulsive and cannot control themselves - she is frivolous, jealous, childish, etc.
  5. Women are sex objects - seen as an accessory
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3
Q

Name the 5 male gender stereotypes.

A
  1. Man is family boss/master - he works and looks after the money
  2. Man is independent in every way - capable of making logical decisions
  3. god - young, muscular, strong, handsome, perfect
  4. Men are logical, calculating, mature and in control
  5. Men are obsessed with sex
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4
Q

What is branding?

A

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products

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5
Q

Name 10 advertising techniques

A
  • bandwagon
  • heartstrings (tear jerker)
  • family fun (million dollar family)
  • weasel words
  • endorsements (often celebrities)
  • facts & figures
  • repetition
  • plain folks
  • snob appeal
  • bribery
  • testimonials
  • humor
  • avante garde (be the early bird)
  • magic ingredient
  • patriotism
  • nostalgia
  • sex appeal
  • beauty
  • rebellion
  • lifestyle
  • rhetorical question
  • statistics
  • expert opinion
  • shock value
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6
Q

Name the 5 categories in the ladder of Maslow’s Hierarchy of Needs

A
  1. Basic Physical needs (food, water, shelter)
  2. Safety & Security (physical and emotional safety)
  3. Need to Belong (acceptance)
  4. Self-Esteem (understanding your own strengths and weaknesses, being comfortable in your own skin)
  5. Self-Actualization (knowing your place in the world, working towards a greater good, working to meet others’ needs)
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7
Q

What is a commercial vs. non-commercial advertisement?

A

A commercial advertisement is one that looks to sell a product for profit. A non-commercial advertisement is non-profit, usually for a charity organization.

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8
Q

How do advertisers use social media to advertise?

A

They make ads appear to be just part of the normal flow of content on a social networking website. The ad is blended in with content from other users.

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9
Q

What is a public service announcement?

A

A PSA is a message to the public meant to raise awareness, change public behaviour/attitudes towards the issue.

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10
Q

What advertising techniques are used in public service announcements?

A

Shock value, tear jerker, plain folks, statistics, facts and figures

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11
Q

What are some different types of public service announcements?

A

Posters, commercials, billboards, magazine ads

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12
Q

What are parody advertisements?

A

They are imitative works created to mock, comment on, or trivialise an original work, its subject, author, style, or some other target.

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13
Q

What makes an athlete a good choice for a sponsorship?

A

A good sponsorship choice is someone who is successful in their sport, a good role model, and has an inspirational story.

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14
Q

What do advertisers do when trying to sell food?

A

They style the food in a way that makes it look perfect and delicious so that the consumer will want to buy the product.

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15
Q

What do advertisers try to tell us about how we should look?

A

Ads tell us that women need to be tall, skinny, beautiful, and perfect. They tell us that men need to be tall, dark, muscular, handsome and perfect.

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