ENTERPRISE SYSTEMS (ERP, CRM, SCM) Flashcards
(9 cards)
What are Enterprise Systems?
Large integrated systems that link core business processes across departments.
Also known as ERP (Enterprise Resource Planning) or e-Business Applications.
💡 Their goal: Improve efficiency, coordination, and data consistency.
Key Features of Enterprise Systems
Real-time info sharing across departments
Standardisation of data (naming, codes, records)
Reduced duplication and manual errors
Supports decision-making across functions
🧠 Everything works from one central database.
ERP Modules (Most Common)
Enterprise Systems often include:
CRM (Customer Relationship Management)
SCM (Supply Chain Management)
HRM, Finance, Manufacturing, Inventory, etc.
🧩 Each module handles a business function — all connect under one system.
What is CRM?
A system for managing customer interactions and relationships.
Focuses on:
Acquiring new customers
Retaining current customers
Increasing customer value (cross-selling, upselling)
Benefits of CRM
Better customer insight via data analytics
Personalised marketing & services
Improved customer satisfaction and loyalty
Higher revenue via targeted campaigns
💡 Modern CRM = often cloud-based, integrated with social platforms
What is SCM?
A system that manages the end-to-end flow of goods, from raw materials to customer delivery.
It connects suppliers, manufacturers, warehouses, and retailers.
Benefits of SCM
Reduced inventory costs via better forecasting
Faster order processing
Disintermediation: cut out middlemen → direct supplier link
Improved logistics, planning, and replenishment
📦 Think Amazon-level delivery smoothness.
Risks/Challenges of Enterprise Systems
Complex & expensive to implement
Can require major process redesign
Vendor lock-in (hard to switch providers)
Needs training, change management, and ongoing support
