Ethics

Question 1

Which of the following protects free speech and the freedom of the press in the United States?

Answer 1

First Amendment

Question 2

An example of an unethical practice in news writing is:
A: Using a recording device during an interview
B: Paraphrasing a quote from a news source
C: Accepting a thank you gift from a source
D: Copying information directly from a press release

Answer 2

C: Accepting a thank you gift from a source

Question 3

An example of an unethical practice in public relations is:
A: Sending out press releases to interested journalists
B: Trying to get more positive news coverage by purchasing advertising space in a publication
C: Providing additional pictures to news media representatives
D: Arranging a press conference in an area where journalists will be able to get good pictures

Answer 3

B: Trying to get more positive news coverage by purchasing advertising space in a publication

Question 4

Journalists are allowed to express their personal opinions in which of the following:
A: Feature Story
B: Reaction piece
C: Broadcast script
D: Editorial Column

Answer 4

D: Editorial Column

Question 5

If a journalist has a conflict of interest when writing a story, the journalist should:

Answer 5

Ask a supervisor to assign it to someone else

Question 6

A journalist’s opinion belongs in an

Answer 6

Opinion Column

Question 7

_____ might be the most detrimental act to a writer’s credibility.

Answer 7

Plagiarism

Question 8

Which of the following is the most important practice of public relations professionals?

Answer 8

Achieving Trust

Question 9

Which is the most important aspect of good news reporting?
A. accuracy
B. creativity
C. formatting
D. timeliness

Answer 9

A. accuracy