Public Relations

Question 1

A boilerplate on a press release is supposed to:

Answer 1

Give background information about the company or organization for which the press release has been written.

Question 2

Public relations is concerned with…
A. selling products 
B. generating goodwill
C. building relationships 
D. B and C

Answer 2

D. B and C

Question 3

________________ is known as the “Father of Modern Public Relations”.

Answer 3

George Creel

Question 4

What is the name of the concept in which companies manage all sources of information about a product or service in order to ensure maximum message penetration?

Answer 4

integrated marketing communications

Question 5

The first step in developing a public relations program plan is….

Answer 5

understanding the situation

Question 6

A _____________ outlines why a periodical or broadcast outlet should consider the information as news article, photograph or video feature.

Answer 6

pitch letter

Question 7

Press releases should follow a format similar to:

Answer 7

a news story

Question 8

The main purpose of public relations is to:

Answer 8

Develop and maintain an image

Question 9

A phrase used in a communication plan to help a company establish its identity is called a:

Answer 9

Slogan

Question 10

A ________________ is a packet of printed materials often distributed to
journalists at press conferences to enable them to write and report well-informed,
educated stories about an organization.

Answer 10

D. press kit

Question 11

Characteristics of audience members that help define the best methods to
communicate with an audience are called __________.

Answer 11

Demographics