Exam 1

Question 1

8 unique features of e-commerce

Answer 1

Ubiguity
Global reach
Universal standards
Richness
Interactivity
Information density
Personalization 
Social technology

Question 2

Marketspace

Answer 2

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location.

Question 3

Ubiguity

Answer 3

Available just about everywhere at all times

Question 4

Revenue model of an e-tailer

Answer 4

Includes B2B & B2C

Question 5

Market opportunity

Answer 5

Refers to the company’s intended marketspace and the overall potential financial opportunities available tonthe firm in that marketspace

Question 6

E-commerce

Answer 6

Digitally enabled commercial transactions between and among organizations and individuals

Question 7

Freemium strategy

Answer 7

Company gives away a certain level of product or service without charge, but then charges a fee for premium levels of the product or service

Question 8

Sales revenue model

Answer 8

The revenue model of an e-tailer

Question 9

Business model

Answer 9

Set of planned activities designed to result in a profit in a marektplace

Question 10

Value proposition

Answer 10

Addresses why the customer should buy from you

Question 11

Which company used a transaction fee revenue model?

Answer 11

E* Trade

Question 12

Market strategy

Answer 12

Specifically details how you plan to find customers and to sell your product

Question 13

What gives a business mode credibility with outside investors?

Answer 13

Firms management team

Question 14

Cloud computing

Answer 14

Form of computing that allows for computing power to be obtained through software applications on the internet. Allows for you to not need hardware or software

Question 15

Public cloud

Answer 15

Exposed to the public and can be used by everyone

Question 16

Private cloud

Answer 16

Used by a single organization, which aren’t exposed to the public

Question 17

Hybrid cloud

Answer 17

Can be distributed among public and private clouds. Data from multiple orgs is stored in a shared environment

Question 18

ICANN

Answer 18

Closest to being a manager of the internet. It coordinates the internets systems of unique identifiers: IP addresses, protocol paramager registries, and top level domain systems.

Question 19

HTML (HyperText Markup Language

Answer 19

Provides web page designers with a fixed set of markup tags used to format a web page. Defines the structure of a doc, including headlines, tables, etc.

Question 20

CSS

Answer 20

Tells browser how to display the HTML elements on screen.

Question 21

Packet switching

Answer 21

Process of slicing digitial messages into parcels, sending them along different communication paths and reassembling them at destination point

Question 22

IPv4

Answer 22

32-bit number that appears as a series if four separste numbers separated by periods

Question 23

Domain name system

Answer 23

Allows a natural language expression, such as Google.com to represent a numeric IP address

Question 24

Cloud computing

Answer 24

Model of computing in computer processing, storage, software, and other services

Question 25

TCP/IP

Answer 25

Operates in the transport services and representation standards layer of Internet architecture

Question 26

Web runs in which layer of internet acrchitecture?

Answer 26

Applications layer

Question 27

US has given up control of:

Answer 27

IANA

Question 28

Cortana

Answer 28

Type of intelligent digital assistant

Question 29

VolP

Answer 29

Enables the transmission of voice over the internet

Question 30

Internet layer of TCP/IP is responsible for

Answer 30

Addressing, packaging, and routing messages

Question 31

Address used by a browser to identify the location of content in the Web

Answer 31

Uniform resource locator

Question 32

SMTP(simple mail transfer protocol)

Answer 32

Protocol used to send email to a server

Question 33

Protocol

Answer 33

Set of rules for transferring data

Question 34

ISOC(internet society)

Answer 34

Org that monitors Internet policies and practices

Question 35

Chrome

Answer 35

Most popular web browser as of Aug 2018

Question 36

Systems development lifecycle

Answer 36

Methodology for understanding the business objectives of any system and designing an appropriate solution

Question 37

Business objectives

Answer 37

Capabilities you want your site to have

Question 38

Why is system testing important?

Answer 38

Because it involves testing the site as a whole in a way the typical user will use the site

Question 39

Unit testing

Answer 39

Involves testing the site’s program modules one at a time

Question 40

Acceptance testing

Answer 40

Verifies that the business objectives of the system as originally conceived are in fact working

Question 41

A/B testing

Answer 41

Involves showing 2 versions of a web page or website to different users to see which one performs better

Question 42

Multivariate

Answer 42

Involves identifying specific elements, creating versions for each element, and then creating a unique combo of each element and version to test

Question 43

Responsive web design

Answer 43

Tools and design principles that automatically adjust the layout of a website depending on the screen resolution of the device on which it is being viewed

Question 44

Adaptive web design

Answer 44

Server side technique that detects the attributes of the device making the request and, using predefined templates based on device screen size along with CSS and Java-Script, loads a version of the site that is optimized for the device

Question 45

Major steps in the syten development lifecycle

Answer 45

Systems analysis/planning; systems design; building the system; testing; and implementation

Question 46

Systems design

Answer 46

Logical design and physical design

Question 47

Acceptance testing

Answer 47

Verifies business objectives of system are working

Question 48

Unit testing

Answer 48

Tests a sites program modules one at a time

Question 49

System functionalities

Answer 49

Types of info sydtem capabilities needed to achieve business objectives

Question 50

Website user interface (UI) refers to

Answer 50

Appearance and presentation of a website

Question 51

HTML for inserting line break

Question 52

Bulleted list with HTML

Question 53

Functionality not provided by a web server

Answer 53

Shopping cart

Question 54

Basic functionality not provided by ecommerce merchant server software

Answer 54

Marketing analytics

Question 55

CSS

Answer 55

Cascading style sheets

Question 56

Color CSS Syntax

Answer 56

Body {color: black;}